北师大版必修三Unit10-lesson3-advertisment教案.doc

Unit 11 The MediaLesson 3 The Advertising GamePeriod 1Teaching aims:1. To read a text about advertisement development;2. To summarise the main idea of the text and each paragraph;3. To get some information about advertisement.Step I. Lead-in: Step 2. Pre-reading: What is the meaning of the following advertisement slogans?1) Just do it. 只管去做。（NIKE）2) Impossible made possible. 使不可能变为可能。（CANON）3) Intelligence everywhere. 智慧演绎，无处不在。（MOTOROLA）4) The taste is great. 味道好极了。（Nestle） 5) The choice of a new generation. 新一代的选择。（PEPSI）6) Lets make things better. 让我们做得更好。（Philips）7) Obey your thirst. 服从你的渴望。（Sprite） Step 2. Fast-reading Read the passage quickly, then predict what is the general idea is.What does the passage talk about? A. The advantages and disadvantages of ads B. Different sorts of adsC. The development of advertisingD. The effect of ads on our lifeE. Peoples attitude toward adsStep 3. While-reading:1. Get the main idea of each paragraph, while reading the text for the second time and re-arrange the paragraphs in the right order. A) Products are sometimes linked with different concepts or ideas. _B) New and unusual ideas often appear in todays top advertisements. _C) An ad may give direct information like names or locations. _E) Public ads have helped to increase public knowledge. _F) Ads are made visually attractive to hold the attention of the public. _2. Read the passage again and answer the following questions .1) When does the simplest type of advertisement work? 2) Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3) What ideas do todays advertisers use to make you notice their products?4) What has the government done during the last decade? 3. Match the words with their definitionsAdvertiser advertise advertisement advertising 1) to make known to the public, e.g. in a newspaper or on TV _2) something used for advertising things _3) the business of encouraging people to buy goods by means of ads _4) the person who makes ads _Step 4. Homework Each of Ss chooses one advertisement from newspapers, magazines or onTV and describes it. 优质课教案 NO.10 Unit 11 The MediaLesson 3 The Advertising Game1) to make known to the public, e.g. in a newspaper or on TV _2) something used for advertising things _3) the business of encouraging people to buy goods by means of ads _4) the person who makes ads 1) to make known to the public, e.g. in a newspaper or on TV _2) something used for advertising things _3) the business of encouraging people to buy goods by means of ads _4) the person who makes ads 1) to make known to the public, e.g. in a newspaper or on TV