国贸经济管理类毕业论文-电子商务环境下汽车企业客户关系管理问题研究

?CR4WFJ0JA1 ?Vg3,GJ&5DyGJo&Vcy$kkU4Vcy|6kVck4kc-4LkU44o5MBo4Vc,|yc|oRVciVcz)+Vc|gkeGVcGJkU4Vc (CRM|,+kw#+%Vh#H mySAP CRMY=ze+VcJoK KdB L Vg?CR4WFJ0JA2AbstractWith the rapid development of E-commerce car industry customerrelationship management is emerging and developing in such an environment.It has gradually become the links between automobile enterprises andcustomers, brought a comprehensive upgrade of auto enterprise profitabilityand competitiveness, and will bring about greater profits for the auto industry.It also will continue to provide more personalized service of the customers,and enhance customer loyalty.This thesis mainly analyzes the correlative problems in CRM autoindustry under E-commerce. Firstly, the paper introduces the advantages andstatus quo of CRM auto industry under E-commerce. Secondly, this thesisanalyzes problems to solve the problems analyzed in the third parts in CRMauto industry under E-commerce; then according to the status quo of CRMauto industry under E-commerce, some solutions to the problems arepresented. The paper illustrates “Client First, Service Most”- orientationsystem, and takes “FAW VOLKSWAGE” to illustrate my views with moredetails, and chooses mySAP CRM software. Finally; the paper holds that thedevelopment of CRM auto industry under E-commerce will have a promisingfuture. 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