国贸经济管理类毕业论文-个人与集体主义价值观差异对中美商务谈判的影响

?CR4WFJ0JA1 ?5ziyzEGJ , ;GyeGJyG$ , I4%J%)otkEkIcG-Llysk;C_k+tk4Zk+tM- ;oK#_Hgk+5Mo4895yIo4,BokK#_EkM8+kYEgU%?#oo KdB o_K#?CR4WFJ0JA2AbstractWith the rapid development of globalization and our nations economy,especially the success of bidding the Olympic Games and joining in the WTO,China, as the biggest developing country in the world, has been a businesspartner with America, the most developed country. Whats more, trades betweenthem attract worldwide attention. However, in the business activities, bothfrequently feel the collision and conflicts caused by culture difference betweentwo countries. The values as the core aspect in a nations culture make a greateffect on businesses. To negotiation, which is one of the most important links inbusiness activities, the influence shows clearer than other links. Moreover, astwo basic orientations of values, the contrast between individualism andcollectivism affects the business negotiation seriously. Finding out theirdifference enable us to decrease the misunderstandings and barriers.As a result, this article will analyze the main characteristics of?CR4WFJ0JA3individualism and collectivism firstly, then approach the subject how theirdiscrepancies effect the Sino-America business negotiation on the former basis,expecting it can offer some real reference to the future business negotiation. Key Words Values; Individualism; Collectivism; International businessnegotiation; Influence?CR4WFJ0JA4- 1 E0 . 51.1 .D0,6?y . 51.2 -F.D0)( . 51.3 ,MD . 61.4 ,K=C4 . 62 ZkyLkyl?F . 72.1 l?F . 72.2 ZkyA,l?F . 82.3 LkyA,l?F . 92.4 )ZkyLkyl?2,E . 103 ZkyLkyl?2)5vB8T, . 113.1 )B8T*4, . 113.2 )B8T1+, . 133.3 )B8T8jF+|:0W-,-0WE-,5-L$,ChCCC!s8#F+|,-f6n!5-655 AGlp7*, : “0Z4,L.WJ8F3P , 6,jxB8TJaCU9F.A,5j6B8T)A#F,=8f,Lk.8F,9xB8T 1Zky individualismLky collectivism6_5T-l?,TZ*A 2,2)vB8T9-pGW,.D0ZkyLky,2_=|j,6,lALkyZky,2)2,)f4-pvB8T,F_VNYFJE.D0)B8T#k0,E,9),8$!BF)0,-O!A*AW,FJ$PFFv#k,NYF|1.2 -F.D0)(-F,65B8TC)ZkyLkyl?,2)v1 5 5 AGl:8*O.$8B . 2000DF2j:UK0jJ*(x/n(x P832 Lillian H. Chaney. 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