国贸经济管理类毕业论文-海尔电子商务的成功及启示

?CR4WFJ0JA1 ?zWk&Kgt%ocJgo5z%ikcc$|6Y4n%k,9uV|6ocBH4GJko8U|6oYEk46%oo%kP46YC6o8kMk5M46ok*6cGJk4%?oPoKKdBL 6 uVv?CR4WFJ0JA2AbstractIn the network economy time, the electronic commerce has already become anew model for people to do business. It is imperative that enterprises shoulddevelop electronic commerce. With the further globalization of internationaleconomy, the competition among enterprises has changed from traditionalpatterns to the competition patterns by E-commerce. Enterprises should developtheir E-commerce strategy in order to have a sustainable development and toenhance their competition capability in the global market.This article, based on electronic commerce theory, has analyzed Haireselectronic commerce pattern. This article is divided into three chapters. Chapterone briefly introduced the Haire group as well as the Haire group electroniccommerce idea. Chapter two, as the key issues of the whole text, emphaticallyanalyses the successful story of Haires application of electronic commerce.Chapter three provides some good lessons for domestic enterprises to developelectronic commerce through the analysis of Haire electronic commerce.key words Haire; Commercial network platform; Logistics?CR4WFJ0JA3- 1 #D+evF .41.1#DL1 .41.2#D,+ev*6% .42 #D+ev+X .62.1#D(#q0#q95+XgM&D/M&M&F:UCt9ZM&-7,)*00Z9-Lu1,*3AA55GC55fFP55:UK0=551.2#D,+ev*6%#DA+evNF_,#D(#q1*63+5+X0#q95Fu6)(#q,(0#q_7A#qj956_*3K.Ct$55*3+XgCt$55A1j55Z3+5$5A#qF06#DF3*3,6_j8,(#qvg1JG55F95|GC1 24O?CR4WFJ0JA5#DL 20038Ct0#D+ev9L(F_-+e1J10Z0+ev(,1Jz 20038 18#D+ev0BF|z 2003 8 B2C B2B CkNCE 12 s9KE 15sA1z #D- B2Bv8CJ:0B3 2001CWaE 157sz 2004,!ALE7!Q4/JB,FG INTERNETF&-!QE 1501z -jB3-LuFFLF,(&6#DL51#D6(51#D+ev51,F0!w#D(#q1y51L80#D51L5#D(#q#D+ev#DL51#D6(5?CR4WFJ0JA6. 1-1 #D51L52 #D+ev+XX554#&1J_0Z6|+ev Q?5-1J,P5Jp+O,MpZ9jF0F,F+|4#DM(|.=K055_559WH)+ev#DTMjF+evN70_7+evXF+|M0?,7&GF155_55-#DXW2A9:UK05&07JZ$!-7JZ*0CW,K055_55_-*AK&|8,X-4w+X*|,55_51!nN0E#D,g_B31JG,4457-OF2FG+ev,?r+evv0W,=0K,0&a_?%C+XgZWF,M0rj-100,+ev,+e1J#DMAvZ#Ci656* B2B B2CT/GC5#D,V0,2.1#D(#q0#q95|GCfFP1y#kFgi:#Lv%(Ct#&#DL!Z8w 6000JZK0AFA,f/E 7000JZM0?GC,(/E 15 7/,(#q3+6v%(CtL73M0A 50CtHA 67CC*3K.55#DFJE8GCt$HFFGCt$v+a, 2336HF8# 978-LuFv,:w 20*0jW,*3K.559L#D,CXGCWO=!$90-LuFW(4Q0_#D?CR4WFJ0JA7,1AA-0,vQE 32)GCGF16(#q,&CW) JITGCCW(#qGLi!Q,+OABY+X ERP 3+5F|G%C+XgZWFM0r,fFJE#D*3GF155F1E+Xg-#DX2)?&GF1j 24?&GF1-YA1j55F4#FOX1JFG#D CRMg3+1*6 BBP+ev,+XC*3+XgCt$5*3K.Ct$5FJ,)+Xg,MEGCO+a,w 10YL9Y5:_Ek_N,20X1JGA1j8f,4/xF(#qA7=vLQx)F-$w(#qE0;,24FdECXGM&5jL,-,A1j1*63+5*#DLG,QFOD7-6+ev:9,EFOEFj1JG,/EM&:UFCt,-,2.2#D B2B+X1JG1*6#DLY,J5|M,F1*6_6=0,OxF,_#D0j1*6M2jK.j4V#qjV(#qCtH#q,FFJE8*3K.Ct$+XgCt$F!AM&M&:UFCt+XgM&D/,4-7EF2.2.1M,K.1*63+5j-LuE*0CQxEFO,)(#q3+5#DG+X SAP(, ERP3+5 BBP3+55:GC3+5)1JF|#q0;iFP4EFT,#D,)(#q1*63+5=Q(#qx)60K.?CR4WFJ0JA8,0P5_#Dg3+1*651,0K._#D,2jK.,L)3+511JGK.3+5 ERP 3+5(#qGF13+5CtH#q1*6513+5F3-,6K01*63+5g=3+5#qjh,43+5L$5MF,3+5L2.2.3#D&fA3+5#D,HfFP_iF|,WGf#D ERP 3+5!Y.8+OA+O4GF1(, BOMFJE44FPE1y)(#q_,_1)&G&,9GF1#D)K,E1?(#q)WG+OWGf,EF)X#DXL93$4 CIMSA1jLfFP3+5+O4)=XGMI#D,GF1= 20038 18BF|8#D B2C51)+evCkNE 4007s8CNCE 1207s)#DB$CNF=_0G?,0G?,_#,WG+Xg+Xg)#D,+B_#D0W,CR#D,ZWFfiE,G+OjGf+XgX#D51:F|GCZWFf,G#D B2C51G+X CA7-FL,+evJ_)B_ Web_-(580Z9WG.95$,C7-2.3.1X4-$K0 B2C#D5:v_+a#DL(COCS*A5$4:U,Y+X?CR4WFJ0JA9#D)9,K0GF1=3+jW+XgHCX,K0=#DL-$)+XgACOCS -!Zj5,#Ci65G-#D5:vC(#DY+XN0F,#D4K0vj5+Xg=5:CNFJE#D5:v3+5-$AC-;,vFJE#D)9,K0GF1=3+aF1CW:LFFT/?C(K&|5:_-#D5:vvK&|-93$vK&|-93$,5:_J+XgX4_#D7-OFJE3+50-;_fGF12.3.25:fA= B2C#DZWF,KFP*6%gX+FJE65#D,5:fA=L?,488!M0?,4&fA #D0x0,_1,f=#DJ)+Xg,M0?NxAAJZOgF9G8!R,4&3+5JF|8-$g%?j!fEZfCWa1y,-$F1=fAO$5#G1yqZ=N-F9*8!M0?,=3+5J2.3.35:= B2C#D,+Xg-$)N0,5:=9;+XN,A gg,A,A6nN=g=6JDDZg,+Xjgxg,.AgB#D=AJFJEF&F+eB1+e:(gAL5#DL+2j#k.A1yCi+e?CR4WFJ0JA10:(X4gC,#D9+LNX4#DJk63+3 #D+ev5-1JV,_/j3.1 #D,0#q95 Q? 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