国贸经济管理类毕业论文-海尔品牌国际化塑造分析

?CR4WFJ0JA1 1N ?azGJk|6WocJHft-$ k+6 HfkKKdBL D?CR4WA1 2NAbstractThe development of market economy takes world into brands competitivetimes. As the means that enterprise develops sale campaign, brands differentiatethe product of enterprise from that of competitors. It is also the method that keepsthe market place of enterprise and makes the enterprise gain profit in the processof sale campaign. For a long period, it has become an important tool thatenterprises fight for and occupy market. In president, when the productdiscrepancy become more and more unobvious. In order to gain a position in thecruel market life and death war, the domestic management of enterprise alsogradually realizes the importance of brands strategy, especially after fightingagainst the strong brands abroad. At the same time, all kinds of enterprises pushout the big flag of brands in succession, challenging the international strongbrands. But after tens of years fight between domestic brands and strong brandsabroad, few enterprises can leave their brands in the memory of masses ofcustomers. So why so many domestic brands died young? How domesticenterprise to change this situation? Perhaps, after having analyzed the mistakedistrict of some domestic industries and having summarizing the experience ofsuccess and fail on their brands.K Keywords Brands; Brands strategic; Brands asset?CR4WA1 3N- 1 #D(|-LuFFP,4 . 5 1 #D(|Lf!WH+ . 51.2 #D(|JswH+ . 61.3 #D(|8kKH+ . 61.4 #D(|#&hH+ . 72 #D(|-LuFH+,p)1 . 8 1 #D(|-LuFH+FFw,p . 82. 2 #D(|-LuFH+)1 . 1063) . 168$ BR . 17?CR4WA1 4N#D(|-LuFFP60n1,F+| , 0?y:B$a_=(|,F+|X1C%&,2j: , (|BC_2j,&Qr,11J,104)X(|,1:iM0nqJ,Y , A-9j4#FO0,- , vA-1J,w/9 7.3 , O(|,+OO. ,+Oq676aA-1J?#W!C*-L , =F+|4#% , (|H+X|5j0Z)(|F,KFMD6,8$1J4:U,$F+_)(|Ct$,W#Ci(|_CX,&hA4#4,+X,fFPd,8l)AT0&v,V(|jCX,&h45)5N,An,H(|IB$FZ2jX-pEW,2jjJG&63|P*.0,=(|H+7,;x(|=(|H+(|JsFH+(|-LuFH+ 2005 128 26KJ 21Lu#D_1ZH+Lf! -*3F(|H+Lf!#D(|XF+|93$,5Wuw 1993#D(|jO-P=v72005#D(|lQE 702s8 2002#D(|lF5=y6-09l(|O 2#D(|;10B3#Gj+e?jd+e7AjuL1y 16Zk,Aj-=(|1G/y 2005#DM?*(x/n p672)LvTS 19991J(|-AB*(x/n , p127?CR4WA1 5N#D1#GjF-CXkpAjO-F+|=(| 20058 30#D9!-H=&Aj-qWF+|4(|O#DD+DF+|4(|G!L-p*32j,P64:U:,x.D01J(|H+,-7Aj-1J*(|4:U7,1 #D(|-LuFFP,4 1 #D(|Lf!WH+#D(|,.04ZLf!ZLf!#D(|G-KFJECt,03_j,-LuF-7;8,*.p19848# 1991_#D,(|.0Lf!+OX 1985,.h1 ”&_FZLf!0,7 19919P=v7_FZLf!5,7X!OL$#D=EE,pM63ARj*6Ai 181J#D1J? 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