国贸经济管理类毕业论文-基于电子邮件的病毒式营销分析

?CR4WFJ0JA1 ?5,GJk+9=Hfg4BokP49=Hf#oy#kw+9=Hfgk4cHfU|o9=Hfwgnnk 9=ng *;UDyk$nnk%kRPzcD)oc9=Hfkh4J9=HfUHfck*+HfkUY09=Hfo4c9=HfkWk9kGck9=HfkUc=dkPzcycDoKKdBL =Hf=n?CR4WFJ0JA2AbstractWith the rapid development of Internet, E-mail virus-marketing has beenstudied theoretically by experts all over the world. This essay introduces theE-mail virus-marketing definitions, characteristics and significance, and analyzesthe E-mail virus-marketing strategy for small and medium enterprises networkmarketing to provide effective reference. E-mail virus-marketing is not spreadingby HIV virus, but based on mailing list of the Internet to provide customers withfree products and services in internet, and achieving the purpose of promotion.Customers are willing to spread information of company, the speed of spreadinglike a virus. E-mail virus-marketing has been taken by large enterprises. Based onthese strategies, we may see the E-mail virus-marketing strategy has its owncharacteristics. So it is necessary to grasp the characteristics to circumvent itsshortcomings and elements of the Network E-mail virus-marketing for small andmedium enterprises who will implement the E-mail virus-marketing. According totheir own business, small and medium enterprises should apply the E-mailvirus-marketing Strategy reasonably in order to promote the image of enterprisesand products. 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