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?CR4WFJ0JA1 ?BHy|cxpovoJ-|KdB r%?CR4WFJ0JA2AbstractTo gain and effectively use the information already became the key of theenterprise growth. The on-line search that we frequently use also is the mosteffective method to collect information. As the search engine from appearance topopularization in several years, the search engine commercial pattern hasadvanced a lot. From the early time, the search engine provides the search serviceas the technology provider for other websites and the websites pay money for thesearch engine. Afterwards, the popular commercial pattern changed into searchingcompetitive price rank service. However, the changes of the search enginecommercial pattern have not certainly met the technical progress and usersdemand.This paper firstly introduces the basic concept of the search engine and therunning principle; secondly, it introduces the development and the problems of thesearch engine commercial pattern; the paper thirdly analyzes the prospect of theemerging search engine commercial pattern, especially analyzes the commercialvalue which is brought from digging the search engine database once again andthe possibility of the individual service; finally, the paper carries on the forecastthrough the case in the search engine industry.Key words search engine; commercial pattern; individual service?CR4WFJ0JA3- 1.L3RE . 41.1L3RE,%*6 . 41.2L3RE,0; . 5L3REv Q?X,LN . 62.1L3RE8D,LN . 62.2L3REv Q?,5jL . 7L3REv Q?,6 . 83.1CiL3R 62L3R,f5 . 83.2ZW= L3RE0 . 9L3REv Q?x6k5 . 124.1L3REv Q?x6 . 124.2k5 . 1369)d . 148* BX . 15?CR4WFJ0JA4AR3XK| WE,1.L3RE1.1L3RE,%*6L3RE_70,1+LL65:,X)F|444*6j+Xg3R=,3+5 1+X65,-;L3RE0Z5L3Rv,NMXL3RvEABFJE#?5L3REL3REaJFL3RE,5;9ZE0;(1)X65)LL5N(2)F|44*03RE(3)3Ri+XgE,KX3REFO*F|B,-(A)6?E*,5F|*B5)LL5NM0?9QW7-,55=H=0; (Spider)8X65L3R0Z,55=H=,?_-;0ZNM-(fBNM,p9K.*55+-(,!2-$8#0m55=H=j)FO#?Z65FJhX_:G+Xx?J40;_)X5:6LFJEx?J40;,+X7-3RE0Z* URLK., WebNM_0Z,40;DL!Z, URLK.3RE0Z, URLC=7-L76M0?X=,!hFEFOfL5NL$0Z&X1#:4ZL3RE_(7-=m-(5E0;-(G84 1 R3XK*|n/j5B+A+Xg3RE9Ct55=H=CtInternet?CR4WFJ0JA51.2L3RE,0;1.2.1L3RE,X65MO51-()EAECf6, Archie)X,L3RE4FM7J0;8L3R5:,&f)9F|3RE+X650,E?B65q6#q|+e7Aj Computer Robot_77-2#E,FO=L$|N+,EF+|:10Z+X-#65? Q,j0;_ Matthew Gray0, World wide Web WandererJ0+X5A65:,=GIj7-O3R51=L-p65,EFO3Rp9*),5NCCL0)?y:,L3RE*) 19948& Michael Mauldin6 John Leavitt,=H=0;3RE0;K*W)X., Lycos=L-p 200165#,.d&WJEAj1=?zf)XL3RE,k#qv Q?,1= Google, AdWordsG-_XL3R5NMn5zFJE+Xg,&+AzkfCiF/ Q?0_Dgl5 Bill Gross*, 19988K0 GoTo( 20018$=j OvertureF/ Q?W,D+cBCYF/ Q?9TZ(&0_&+Ci Pay Per Click+Xg=&+Izk=+XCi_1izk,CiJAG52001 10 8 Google * AdWordsG+X&+Ci1,?AdSense_ Google 2003*,0/,z? AdSense4/? Q,195N365F Google W,zv55 Google XF195Nn5*L-(,zFFFJEX RSS AL5n/jzE,zAB AdCenter,*kNL3REv Q?X,LN2.1L3RE8D,LN2.1.1L3R1#_LNA_*310(|, GoogleF_L3R10,XL3R1#_:G-90,5jL90Z-O!?y:,5,L3RE=7-O!E+Xg,?r Google ,=1# Google G+X,1#G= Google)8#Z? GoogleXFM*9x,#FMD!_+aL3R_Z7-,8$L3RE,v Q?%=Z92.1.252.-F,0!QB35n/j49 71%,)L3R,5O=+Xg$#,_L3R5,2.)X,L3R=v2.FXWG,!K.G=K.A+Xg#CiWG,&L$X9+X,5:,J&+!jA1y1y 200615-L3REzk&+!jA)_ 14.1%10, 13.7%9p:w-49960,zgAj8!_&+!jP,(9E6To0x+OB$;0,L3REB_0,0+Xg?XGMELNa7-1xF/(1_p95AG-,8$L3R=7-%C+Xg,?r ,L3REvJ Q?00-,L3REaMKA=CY6|JOH*0CY&1L3REJ&L$P5|J-(F.,_LD,2.2.2-?MA1J+Xg,=L3RE2j1CC%&f6F$#avL-pL3RE,4F|?AL3RE6jL3RE Full Text Search Engine62L3RE DirectoryT/2jL3R,0ZG?,u,62L3R 19945-/W,Ci5 (David Filo)8$F (Jerry Yang)=4?L$KFP* Yahoo! 0K62-,8ZL3R,&L3REEFO+aL3RM0r,=4F62L3RXL3RJ,6C,G?(_XM)ZW=,?r;62L3R,Hu6,)?CR4WFJ0JA96P5, Google1y=,CJ=6550W,H./CCF*3WL3RE=vXL3R=,-pZ51,3RE6|k5,& 2006#q|_1. bebo /n55/nj2. myspace /n55/nj3. world cup C*3?CR4WFJ0JA104. metacafe X4?N515. radioblog X4N#n6. wikipedia |5WG6,5L world cup rebelde FL3RE(=vO?,796,M0r!Y+XL3RE!Z?&,7A,L3RBr#qL3RE=F=A-(L3RE(0H./iFg0ZpP*,?.F)B*00Z*(xJ: Google(4*0C,10Z*(xGL GoogleL+,#B(x=G6f Google|0gL3RE9,WAEL3R+Xgp,LNpM0r,FJE)F|F*J%X,B1X&L3RxjxL3Rk6.yv-;L3RE,FZv Q?_Z,fCPF:5:,L3REa-;F/v Q?,HL3REXPF:,M&J+Xg,:5C(L$*00/Mh3W?CR4WFJ0JA11,63+FJE6J,L3R4C(4*,4#(F0;C(a1y1yfPF:5:JA90M0?,F/L3Rv,v Q?XPF:5:,xFG-;*L3RE|J,ZW=,60 2+a 20068M5- AOL%? 657+XgL3RA,&EF# CNNIC!X 2006,z(J)L/LNF|B3 CNNIC ,&n/j9 32%,+Xg.FJEL3REL3RE8!,=L3R*Z, 29%N|/nj+ev,A$J,CC,Z365:FXF-r7-jW,L3REM6pFq|!|jF+Xg%?Z,%X16|6+Xg,ZL/FFw$W,165-L51&F-DZ(!Y|DZ,F-58546 OD4*: .2005UP70Z:=B:#A*(x/n P59?CR4WFJ0JA12L3REv Q?x6k54.1L3REv Q?x620078 Google,N#E#JLF=00fF|,07CSL)* 0 20078*,Bg!|,N#E#-+XL),N#E#A4_H Google,N#E#A.3+-+XL),N#E#A5D=L 1.5beta2(xA)#N#J) Google-+XL),N#E#A,|j?r Google0!-+XL),N#E#AL)6+GF0!|,sY 3Google-Ma!ABPLf!.5M Google$)5+XgL)(V,=/j!y?-T(G-Xj!A=AjF+|0W,L3RE( Google(jx?+X!W,F&:&a-;L3RE0,L),N#E#a_L3REj*.p*0,E#Aw_07+X,*.pv_F+|:9+0ZA5E#pM0?,p9Aw-yBWE|=A,E4L3RE(G-;FM,W6|%&,1F_L3RE0,0L-pL3RE,0Ct$,Y+X6VJ,B$ 21F4_F4FxFG,0_L3RE,p9J,pM0,G-6L3RE0F*L3RE?yB$X_:6_J,hZ:-;A6-;$W,_$W,$0LD,0L$L3R3 PN .2007 GoogleDLAL ”.:#Ah1 14O?CR4WFJ0JA13E,0,_LG,6|A_,0ZpL?CR4WFJ0JA1469)d1 Lxi 200155:UK0-CRo4#*(x/n2 :4g5$ 2003CiL3RJEFOA3B 2007 Google,*3TWL3Rd,_K,Y1+-4#*(x/n4 E ,2001:+ev554#LGCR4W*(x/n5 !N 2003-65CA6 . ,2004 24.hAL3RE#) googleH A7 46 $(Y ,2006:LB*(x/n8 46 OD4* 2005UP70B:#A*(x/n9 200555:UK00;-AW*(x/n10 PN 2007 GoogleDLAL:#Ah1 14

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