国贸经济管理类毕业论文-日本跨国公司经营战略对我国企业“走出去”的启示

H/0JA FJE1E !RE;E+X1 ?5zik_c4,LyGJqk|6kPPg3kweJo 50o 60 vWgaYkcH4 J%)i|kwRE+cU%?0coBy%BGJ7iC|gBoMk4)cC|zBk*R+cU4%?oKKdBL H “ ”H/0JA FJE1E !RE;E+X2AbstractWith the speedy pace of economic globalization, enterprises of all countriescarry out the multinational investment actively to pave the way for globalization,trying to seek new resources and development chances to take a part in the fierceinternational competition. Since the appearance in the international market in1950s and 1960s, Japanese enterprises have made outstanding achievements.Their products can be found wherever. Whats more, some of those enterprisesbecame famous multinational enterprises. It is sure that Japanese enterprises cannot succeed without their unique management strategy. In this thesis, the authoranalyzes the existing problems in processing the strategy of going out” byChinese enterprises, through studying on the management strategy of Japanesemultinational enterprises, and put forward some proposal on the way of executingthe strategy of “going out” on the basis of referring to the successful experience ofJapanese multinational enterprises.This thesis consists of four parts. The first part is an outline about thedevelopment history and achievements of the Japanese multinational enterprises;in the second part, the author analyzes the management strategy of Japanesemultinational enterprises, involving the resources strategy, global businessstrategy and marketing strategy, which are treated as the examples for themultinational business of Chinese enterprises; the third part covers the study anddiscussion on the strategy of “going out”, and the analysis of the current situationand rising problems in processing the strategy of “going out” by Chineseenterprises; in the fourth part, the author puts forward some suggestion promotingthe execution of the strategy of “going out” by Chinese enterprises, referring tothe successful experience of Japanese multinational enterprises.K Key WordsL Japanese Multinational Enterprise; Management Strategy;“Going out”H/0JA FJE1E !RE;E+X3- 1 D-(0;a . 41.1 D-(0; . 41.2D-(,a . 52 D-(4:UH+6 . 62.1Ct$H+6 . 62.2*34:UH+6 . 72.32jH+6 . 83 A-1JC*,)(X,LN . 93.1A-1JC*,)( . 103.2A-1JC*E0;X,LN . 104 D-(4:UH+)A-1JC*,_/j . 1269)d . 168*BX . 17H/0JA FJE1E !RE;E+X4D-(4:UH+)A-1JC*,_/jD-(_-Lu-$Ct,50Z-D-(,G_0Z-4#,G?B_Ct$CM0)?,-vD-(GGJ9+3Rl;1y1,WD-(D-(,W0;:,)(,4:UH+F4:UH+F2%&1,-Lu2j)D-(W,aA-oUC1JC*,H+_3+A-Y,4#,0NG?n_4#*3F,fCFG4:U7-,QD-4:U#k0c!F6)*? 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