国贸经济管理类毕业论文-温州民营企业进一步“走出去” 的策略分析

?CR4WFJ0JA1 ?5zy WTOkGHc%_kVGHc-o 10 vkVGHc ”iH4%GkcfA4VGHcyHf4ywvck6VGHc ” kwS+?M4VGHc%5k/yzCccck+GHczu4k.+ckyGHckGJGHcHPXu4yPXwkGk-HgzcC|6kGc|6kgk(mHKtoKKdBL VGHc “ ” HAbstract?CR4WFJ0JA2With the putting forward of economic globalization and Chinas entry ofWTO, the going global of Chinas private enterprises have become a trend andWenzhou private enterprises are no exception. During the past 10 years, Wenzhouprivate enterprises have reached many achievements in the path of “going global”.Starting from the current condition of Wenzhou private enterprises going globaland taking the specific enterprises as example This thesis expounded upon thesituation that Wenzhou private enterprises face in creating marketing agencyoverseas, building new factories, and merging and acquiring new enterprisesoversea. In view of these factors, this thesis illustrate the restricting factors inmicro and macro aspects, and put forward some strategies, namely: Thegovernment should improve the enterprises overseas investment laws andregulations, strengthening the private enterprises overseas investment policies,protect of Chinas overseas investment business profit, and establish the system ofprivate enterprises overseas investment insurance, take advantage of theMultilateral Investment Guarantee Agency of the relevant provisions of theConvention perfect private enterprises improve multinational business financialsupport and reform, strengthen the development of information and guidetransnational business investment, the enterprises should nurture core competitiveadvantage, specify the strategy for the competitiveness of enterprises, effectoverseas expansion gradually and nurture international operators.K Key Words L Private Enterprises in Wenzhou; “Going Global”;Transnational Operation?CR4WFJ0JA3- 1 $YA:U1JC*,)( . 41.1A0F:UK0j . 41.2Ct* . 41.3fCF1J . 62 Lk.$YA:U1JC*,3P6 . 62.1 ?3P . 62.2 ?3P . 93 $YA:U1JF0!C*,1+A . 123.1o1+ . 123.21J1+ . 1569)d . 178* BX . 18?CR4WFJ0JA4$YA:U1JF0!C* ”1,1+6X4#*3F=j,C;-1JX-Lu2j:CCJMdD-(=(|,U+AHxX-LuMJ2j+7,0.d 20018 15$Y20,-,M-FO(| x,MCX$T1 19j,4qD!0JB(,Lv!W5,10&p9,MG-:xv77-$Y3W-p5-xC0JLxF9fM)-?WYXZ20 17 20050xMBC0F#-vj-!X#- 35Zvj0ACF#-ZvjX$T0A0Zx81.2Ct*A:U1JFCt!$YV-pCtF-Fa0FChC 2004$YF1JCtkN:-(uE1 y,C*7v*F-$CtF=Ct)F0;5E*)y,C*087F-$Ct)F0;5,C*LF-$Ct?CR4WFJ0JA5 80% 1$YUC1JXFCt8#?FChC$Yy9L(_0=ZC-l,1Jj$Y1JC*.dM&,4 2003 XO6cCt*j$YFChC10Ct,N-O6c,:3DkCt 3575sk?+OK0-lKG&-lKG& 507V$Y* 40075sF_$Y210ZCtFChC=y+c,N-y9L(XCt*LF0ChCF9xwLtl 20048yMJXlYOOCt 20075s0ylYW?#;J9L(X+Oy(|+g+X,MF_-1J10!QXlYCt*yMJXlY6*+aijz600FJ)lYo/!MF,?n,CWiz=M0?5-0=,GFE9!6A$5Ci+X8-1F-1AJ=?,TCXG44A-(ChC44-()AAJM#bj$YMXM#b2jV,pM 2005:zB1JCtT+O4j-F,+O7-*2jNxyMJ,D-4:Ux)-1Jk?9;T&_/j :(1)AG/?X!w90ZK.=0,7&OXlY*k?1990_8 20010yMJaXlYK0y(|+g?,M)2j9-(, 2004y,M3_AK0GE 2007y(|90,#Ci5_ 20048lYojAJ3/!F5y+gMX, 31 /-v)XN-4W 41/5WG60F09_FJElYy,*?M-G52j1y!F$YYD+e9L(G,g9L(!?1A8,1JE*+OK0GOFWWQ1JY#JD# G:YHR)MJ6X5FLGlCt*)52j&8$560 jF+|MG-,MJjk?+O WILSON, POLO,VERSACE, TRUSSAR1y(|,+g?4M9Ej,.D7-(|fC1DF:y91DF:( 90%6-OM+ea9#F!W52j9 ELIOS(!W5,AX?WY+O=7-0!E7F8-1FCi&L$2 Lk.$YA:U1JC*,3P6$YA:U1JC*,)(-;*$YA:U1J4XC*M40,av_A_X?:G-X-pJLk.$YA:U1JC*,3P2.1 ?3PA-)|,)FCt1*6f_J)-91J)F-$Ct6|of4GM!h?8|)FCt-Xfo1AA:),=8*6WWf4A:U1J)FCt,F0;(1)Ctl,?rEQ#?=?93A-)1JF|#F-$Ct,+aJZk1GLCOCS7EU54qr6G&Ci)4:U&#kjH,A:U1J6|1*6s!9,0#?o1+a=7=G6fCgFw5A1yM,f!=F21J0D-4:U,M0?A-#FCtfF90GCLB3#FCt,#)|#FCtffLtAB4#,|o1*6 Q?5j#k-()0WL#FCts7F,5E4q*E1l5Bj,*&E639,oNL+O8$Ct65FaI+a-Ljarsf+aALF-F-,0/#fA-#FCtX-FT_op=0c,-jMd,oNL,UG#FCtY,aW+aA5j#FCtLf0XoNLEW-Ct,1JF4#a=|j 665Lj 59Ahj 20+X/n 531 1H=Jx,0*K&|j3+=$Y,AL$H=EEv_8#F9=AA:U1J=CtL,XA_-F_E-1J=Ct,k$PFf_K&|CgK&|CgX$YA:U1JF$=Ct0G?,K&|Cg!n1JkCOjGwj 61%AK&|$Y_|Ct1JCtHL& 78.9%,1JOx#K&|Cg!n 2$YA:U1Jk,COj)EW4X 20%#AK&|W? QCg!n,A-;*=|Cg!n,LC-(W0#K&|Cg!n,?1JK&|=oCg!nCg!noK=j&,WA:U1JjK&|j,gK&|_+XJ,1Jv_K&|+XCg!nLu:X$Y)A:U?1J+XCg!nj+X1J,K&|Lu:90-O!?y:,+XJ=u tU.P(bXp51J? Q ) ? 51 51100 101500 W 500Aj=CtL 93 83 65 54#Ct7 ? 100 1001000 10005000 W 5000Aj=CtL 82 77 59 36Ct$ 6;9! 2006$YA:U1JD-4:U.D0L893W.A1 60N(4)M)-7KI5,=r,-Luo4#/nJ_)1J0D-4:UN9-(F2,fLO3+5v_-FD-(-($Y1JD-4:U3+5)-Lu,fL4*6O7-G-aX-LuFMk?_5joCxC1yLN,KFAA01J)FCt,-,=.fX-:N-G=*A,UGf41J,-Lu4:UWD-(-(A:U1JX16;9! 2006$YA:U1JD-4:U.D0L893W.A1 57N2H# 2001D-(4:UHE-*(x/n1 11-56N?CR4WFJ0JA9CR:G-XEWD97-)Ct-,)CtjJ#?1yF|B4,.D0fL,7-()E$,$PFEA|oL3+A9GLoPFB*:_0A1L,4DFa09&,A:U1J(_?1J#FCtq6L2.2 ?3PA:U1J+a? QE?F=Oj4P=C)-Lu4#)N#5j0W:5j-Lu.=(|-O!97-C*,A:U1JF=JA:U1JC*DaMb*AJ,LN(1)f1*6-|$YA:U1JGF|f1*61JXFKfN-(F2,V*6?%m1XKJMO7-O+O0,+Xv_L-p1J,? Q,W#3P$n1J1*6,UG%!4jf4A:U1JCA-Lu2j,G?+&N+a1*6LfF1*6pA:U1J=FX1*6dF=Q,pMX44fMJA:U1J41|-9s80,(11JH+,f1,|Z?4P6n4,X1*6fM1*6,f+X_UFY5jKF?B#9A6,1JF*6%1JG,%4jfL1JL+OOOZl=)FP6|LO=0c(_D# -&9+O2j1,4/)?r1J0.d8D+|LM0?Ct9x=8/nJCtM0?M1J,Ctp9s3Rs?CR4WFJ0JA104:Ufs&F65+J8#M0?n3f&1J=7-N6!UGLk.1J)FCtD-4:U,NY0B$)A:U1JD-4:U60 j-FnK010x!$YaFFw0Z0Z,ChC=5A-F)X$Yv4F 30J!Q,ChCFG-5$YA:U*1JFPW,a$Y+a,CJF6,lMhX-Lu2j:9j,1:91J!Nl1aF-,CY-(AA:U1JWG6,_1Ct=WF,L|JD_FJE Q/+O0?0,6|Jr!Q? Q?A7Lx8:m0G=Q2j1A:U1JGGPjk,2nK60GL9.Dd,8$1J_GFg,X-Lu4#.A4#14=YFjf4A:U1JD-4:U,G?3P$Y*2jLP52j$Y#5A3,Ct#1F21F4k?,*2j_5-!W-L-,O$_$j)F-j,*N2*kN,5WG6E-J-j,4#_dEQ_#?Ul_74qr9k$Y4h_WChCLkQX-Lu2jF*4h40/L,pM*2j=vL*W6-p1J,D-0Z.=(|_-LuF1J4D9,CR(|*A_#Ci65.D0j*.p#Ci652jj,AJgF0F:UK0E0;0;F,8P?$YA:U1JF-Lu2j,h?_Cd(|+O$Y&jF+|2j, 70%v&jk?Ag(|FCd(|,?F|+O#8!(|,1JF= 10% 167E:m-Lu2j0F,-;X1F4-Luv2j$Y(|v1y?D-(-LuF4:U,G?4P0a_0OF ”4:UH+6*,:UJ5&F3*3!04G-?|u6,OFXD-4:UE0;$YA:U1J)OFH+G?Mh=O$YMX?*(J0ZMB$Y,X-F,.91v_?*(&MP*-,vX#?CJ9N,3+9OF4:UH+9=k#q/nJ:,MF?*(s8#!W#b)L(Q+O#kCXG_94,)aJ,?*(M6|FJ#q#L),|?,+OvY,-vX00#F2j,|FP/0Fg,kO95C4#1,8$,5.-.A08!,B3 $YA:U1JF0!C*,1+A ;Y+XJECtj4,9!nA-)FCt1J,Y,A-_JECtj4,5D4-=?y?sYA-o9GL0E,FCt1J(_A:U1J9xY+XFZj!n?FNL*050,#FCtjjUC-,#FCtF-:P,8$x,;+J8#UG.#FCt1J,CXGA00Z-$-L,#FCt1*6JF65XvG;A0Z#FCt(CLCOCSf#FCto1fKO#FCtH+?BX?:50N,1*6B3-4|4J,#FCt#FCt_V 2*0A:U1J#FCtLf#FCtLf_CtE*-o)-Ct65X-F7-F,oNL,0/Lf5-9!-Z19-1yk?-o?,L)j 90% 10%*#FCtL)j70% 30%/WiT?)j 85% 1E-,4P#FCtLfjCtCt1J!h4:U,L7-O9xF-1J,#FCt-LuFA-OH,4P*0#FCtLfjA:U1J,KL 20030A-,*+XL(j-1JF|#FCtLABmF0#OH-)LJ1*6,6/f6*0CL,#FCtL,j4:Uj5C)FCt,NLL-pA-#FCtLJ,=0A-F7M0?*08!,#FCtL#fX*0B#f&?A-,*-j*.p(_?0CA-#FCt,)(CX!*.p:F2OHhfECtE*-p|,#FCtLfJECtj4p*0,-LuCtLf|9x,#A-*0,#FCtLf9-(87-LuE 3A:U1JD-4:U,H=_1H=iM1 Liesch, P. W. &G. A. Knight 1999: Information Internalization and Hurdle Rates in Smalland Medium enterprise Internationalization. Journal of International Business Studies, 30(1),p202?CR4WFJ0JA147*o,L$-$H=_13+_19YK,2j,*0oFJE:27-()E,2jj01JKFP9Y&sC2j,NLCt9xF0*NLCtH,9x)_19YA1,3+,*0HA-A:U?1JX-A4#G?+XA:U?1J,=CtM0rF7M0?*0-(,H=3+OH-F4P)=|o-1-(F,8W!Q-8-1,+XXs=$54*62j5j;+X9L9?EF2jNL046F|oNF0*8-1A8-1U9,+X0F2jAL$H=j,8pJA8p+XA4j1yFAL$H=j9AL$4#A0 XH=-1U=/,+Xj1JH=j,+X*AA:U1J3PCXQ6|#?vX_2j4#,M0?FJE0,0;iFP7-OEFj!?H=,4G6oOxNAAAL$H=7-!AL$H=7-$L;m,?0#ko,n_)F|?93$YAL$H=_!?H=%4#,(_!?H=Ct$=C,uFJEfA#FfAL$H=j,CRs1HE/ 2004-A:U1J1z/nJ0)*(x/n1 4-8N?CR4WFJ0JA15Y!,4:U#k7-F|0,61J,CtN-9CO,%jfF|KNLX,fL:u6Y+XPFOv444,(!Ct$*0GLL$jf)vGFwCRo#K&|PFOCtkL$,3.21J1+M)4#*3F,CA:U1Jnf_9F0D,0kC*_A,F9!# j$YE-LuFH+,A:U1J03_,4PF4P)$YA:U1JC*9-pG?,_/jOH+XkG$Y#2,!# L0M0 19848,$5r2058Ct$Y!# +e9L($Y!# Lx+eEG+eA7*1+eE+e04j-K0G0W,J+eQ0JL 2005K0f 150sX-A:U1J500j=G95-!# X-4A0 2000JLK0=0,K0(44K04X-F*06( 30JK0k*6+uK05-!W#b5$?LLM#b1yF+| 70JZ-j 1!# D-4:U,4P_-A:U1JC*OH1+)6h11J68DCt$.A7-(F9u6U0ZFZM,H-1JBQ2j67-.8D,h1F 2003?1J#FCt-4#*(x/n1 49N?CR4WFJ0JA1617-.1J,1H+XD-4:U&-Nx1J=?u668D-1)X#F2j,16-FNx1JL$,D?$5G,AAXH+Lf!L?63|K0LD,8N$YA:U1J?F0!C*aNj4ZM,1*6T_?1J#FCt,#?*0A:U1J#FCtLfA:U1JD-4:U,H=_1H=iMjF0E,D-4:UA.1J,1H+$F?,#FP?)-LuF4:U1*67-X-Lu2j