国贸经济管理类毕业论文-TCL、海尔国际化经营比较

?CR4WFJ0JA1 ?zkcMH3oY6y TCLcWnk*+6k TCLABoy_k+cg4MyBokMcH$ok+HgMkfA4BoyBo#kw+HgPoN5k+ TCL y6H7igfAoekR+8H3gAkM4 TCL y6H,cycoek48+cHoPo4Ek+ay/1acU4%?yRoKKdBL H w “?CR4WFJ0JA2AbstractMore and more Chinese companies, having won their spurs in theirdomestic market, are starting to explore new horizons throughglobalization. The aim of this paper is to analyze theinternationalization of Chinese companies; in particular, the verysuccessful cases- Haier Group and TCL group. It focuses oncomparison of their internationalization strategies.The first part of the paper, introduction is made to understandingof globalization, background information and the significance of thearticle. Meanwhile, it introduces some theories studying on theinternational operation. Through comparison of the typical strategieson international operation of some Chinese HAEs, such as Haier andTCL, the Article tried to analyze the pro and con of the selectedstrategies. Finally, this thesis advances suggestions for ChineseNational Electric Appliance Enterprises that have entered internationalmarket and those are preparing to enter international market.K Key WordsL International Operation M&A Go Abroad Strategy?CR4WFJ0JA3- 1 ,0 .41.11J-LuF%A .41.2 .D06.D0?y .41.3)5,F .51.4 v5 .72 TCL#D,-LuF4:U0; .72.1 TCL-LuFF0; .72.2 #D,-LuFF0; .93.TCL#D-LuF4:U,#D-LuF4:U,#D-LuF4:U,=#D,-LuFFD)A-1J,_F . 174.14)6h1 . 174.2f,-LuF4:UH+ . 184.3 #?F8)68!9-LuF4:U1*6, . 184.4#G1J,44M1*6K . 194.5*0-Lu:UK0$PF . 19k5 . 1969)d . 208* BX . 22?CR4WFJ0JA4TCL#D-LuF4:UE1 ,01.11J-LuF%A1J-LuF%,+|F659EJ.D049? 20F4 70O0G!W6546 (Johanson 1975)+V (Vahlne, 1975)1*1J-LuFLf!*6AAj1J-LuF_1J+a-2jA-Lu2j,$F%DE0;F0E0;)j1J)-F2jF$QB*,F5?FJE.D0)1J#F4:UG-?4EZ=|j)*-LuF,E0;a_X+O?3P#qWF$W,E0;1J)2j-LuF6|3RR 3Aj-LuF_71J4:U#k-Lu4#+O-$63+,E0;Aj1J-LuF_A,5A (Inward)-LuFFA (Outward)-LuFTZM 2000R6F0?&F0!$!F*5AAj 41J-LuF_71J0-Lu6+a-1JjD-(,E0;1.2 .D06.D0?y-+e1J_-0n02jF0;0Q?-M0:=1J0L,|Jv-F907-D+DF+|1 Johanson ,J., and Vahlne,J.E, 1975 “ The Mechanism of Internationalization” ,International Marketing Review,Vol.72 5 *6g5F:PUy1yB 19891J-LuF,AG)FChC6*(x/n PP15-203 R 2000-1J#F4:U :)9!-Ct1J,A.D0F+|4#1 4O1 3-15 N4 R 20001J-LuFLf!#G#x.D0F+|4#1 2O1 9-18N?CR4WFJ0JA5500j-Lu+ed-(1E;a WTO -+e1JM),_-Lu,G16W+ex$QEQFOKOKFOWun5C+e|JEr,(1*w,Yd;L1y(6j0/4#h16|H+B3-Lu+eD-(O-pA-FF09Y&WnFA-+e2jCt1+a_A7E*EjCt(|E*L-p-LuK04P-2j&,9j,582j9)x)KM)!G,lpC*0-Lu2j6_-+e1J+O,fF9L-p-+e1J,K-2j,0n-LuFj-+e1J0Z0W,B.N!XF/Wlp;F9-+e1JTWk#q(|TCL#DF|.D06-LuF,6E65-Lu2jFQ?:,=|-$Ct,k?_1J90,(HH6,/O763+,B*6AAj0Z,_W8$49ZLf!Lf!Lf!7FLf!,EH1&XF9ZLf!+OF6fs,)FP1J1*6jf/2jjfB31J,4N4:U#kF|Ct$G59!-46 gF (John H. Dunning,1981)9X 20 F4 70*-Lu+O*6A,-Lu+O*6A,h_*9Z0-1J)F-$Ct,Gp9s(HGFHjHF9ZG,=*3lK.6V83+AjX4#*3F6;L5jj7 Raymond Vemon 1966 “ International Investment and International Trade in the ProductCycle”, Quterly Journal of Economics, Vol: 80 PP13-458P.J Buckley, M. C. Casson 1976 “ The Future of the Multinational Enterprise”, edition,London: and Basing stoke Macmillan, 1976.16-2969 J. H. Dunning 1981 “ International Production and the Multinational Enterprise”,edition, London: George Allen Uniwin PP156-267?CR4WFJ0JA74#,E!FO=#DT+e1J,-LuF4:U0;6E48X-LuF4:UFD:,-(|ALF ,.D06.D0?y)9-LuF4:U*6AF|4:8g#U,(HA5$,+OO*6AF,-Lu+O*6A1y-p6) TCL#D,-LuF4:U0;F|B4LF TCL_+aF2jF$AE-2j,E$QG&LF TCL,D-Cx#DI_OxNE-2jA2jE45/CtjkfJZM)65,-LuF4:UFDF|EG&6 TCL#D,-LuF4:U,-(LF 65)A-1J-LuF4:U,_/j)A-6C*-L,1J*9*A2 TCL#D,-LuF4:U0;2.1 TCL-LuFF0;2.1.1 2j,FTCL,-LuFD 1999XC,Ct*& TCL,k?_)(|+e6L_ TCL,MD19998FC2jN-0a4(14E 2001),+X=&L$FlF3RlN-9OD+DC+e2j9),= 102.1.2 3+GD-C4X2j8,0 j-9WA1J0)9 650=+e+O4+e 1007X!W#b9Nj+uFJ,K0$PF2jk?LX-9!-?*(;9TZ:=,(|6(Schneider)LoD (Dual) 11(2)fC5-Q1E (Govedio) 5ECY1K12003 TCL LFJEX5-,6(98Z#;fC5-Q1E (Goveciio)(9 20Zv7 24NCY,p9s! 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(1984-1991 ):EFF-xF_=(|H+80M#DL,DM+e1kMd-p(!,GFG) 1984M+e1k 1477s_0Z&dBL,L?jv7a1J,pMX149Y,M+e1k,4:UH+_EFF+|:0xF,+e1+O_+OF+|0#q,1K*1|J,-=(| 19858 25M+e1?Y#D0;9L(1AEFY#D+e1 SKD&7,8|J,1 1991 M+e18M+ek0B34*#DL(4:UJ93$L+a+e1W+e0B3F0&O#D-LuF,4:U#kk?_*0#F2j55M!MB#F*)AA,-LuF(1)*0#F2j55*_#D)D-4:U,10!jjF+|48l,v#DX0AG?CXG,*.p03+G-LuA,CXGAAFCXGAAj#DFJAF+|2j,FJ|A-#D(|xF5-#-1yE-2j+e1*-5-#Gj*0B3*!W-#DL9x,#F:UK055=,:UK03+X 128Z-j# Sl6#Dv7(|l 118sj#F*;8*.p(2)M!MB#F*1996 128#DLXl?Ct*0#D959L(O!Q)D-+O 19978:#D LKG+e9L(0 1997 8P?#DJ9L(0 ;19978#D+O0(3)AA-LuFjQ,AAd)OFAAOF+O#DL12jAA,4:U*6%0,FOy2jAA3WD2jF 1994#DXL0O#FAA6GxX5-#Ky.&.uBg9Lo(i/W:(YDL0Z#FAA6GX?CR4WFJ0JA11N-y%WYlL5-#Ky.&.uBg9Lo(iY5$4/W:(YD-$-1O$_|o(jA0qZ2.2.3-LuFH+19Lf!D-4:U (1998 )1998#DL.*)-LuF,#D,H+-7#D,-LuFH+a9G64CXG-LuF0-LuF2j-LuF0 -LuF,H+ ”12(1)CXG-LuF#DL910B3#Gj#&dW4E I S 0 9001AA_-FJEBNAA0J,1JX-Lu:#D9- VDE, GS, EMC, TUV,5- UL, ETL, DOE/W CSA, EEV,5#b NRTL/C,%WY SAA S-MARK,!W- CE(Lo_ SASO5 GOST,-Lu CB,M SABS.: PBS,N-AA1y l8 2AA+uFJLkF 87,-j|G_-|JO9/ EEV, CSA“6AA CSA“sAA5- UL+Xg#BA,1J(2)0-LuFX#DLq,4:U0-LuFCEEF#Fhf Q/EK_E*,! 1984 #D-,Y#DEF&F+|:0xF,1+O_ l3#DAl?E*9.As,1+O_xA:P?:E*#Gj_A?*(E*0B3_#D,E0;_)_1*6,0n “E0;5C*BFTZMj)#DL!F9#nWG1*6_P*-)AF_#D)MhEpX II NEFF-_1*6CN-FN-=_46-F,_-$E12P* 2005#D-LuFk+ O| ,12-13 M=7J#,#D9w8!?CR4WFJ0JA12F$J,_Y+XF-C,.A4P)_2j19&.,(3)2j-LuFX2j-LuFM#DL*:)9Z960 ”H+-+O-K0 1/3.-+O-FK0 1/3,#F+O#FK0 1/3-#DX#F 49Z4K0vK055 18000JZ* 87Z-j#D*C,_K=(|=(|,D4OxFE-*0K*(|fEFON-2j1-Lu2j3p,JsF-#D*2j!W5j 60%Lj 16% 3.TCL#D-LuF4:U,#D-LuF4:U,A0#F4F6()X4XF9,-Fj-$Ct*)+OK0 2006#D TCL,*CWl6QE 146.1s 135.4sA16u-+e,j1J,11:UJf8#FG6,G6E 63.5% 58.9%13(2)T65,-LuF4:U-7G-_FF+| 500j1JFP-,D-(9P5,1JH+7951J08J4CJFJsF-LuF,E0;-LuF_1JF|D-4:U)JP,M0?#D TCL 4Eq,4j-+e1J,N,1JX+efFPNh7-v_ 21F4M-+eJFUG,+OE&OC*0E-Lu2jaj1J15,G?FDj!P*-L=(|,-;#?r#D9-Lu13 -JG 20071 21 z+e,j1J=-JG51/art/2007/06/08/art_3079_31052.htmlMCt=B$w851?CR4WFJ0JA131,(|F:UvK*-X*3.=,(|L+OAj-N?K*-Lu1,F+|41JmKC0F+|4,1J7-j)F,j-F_ TCL,CS+ 14T65,04-7G-_FCRrF+| 500 j1J|GA-,A(|0CF+|(|2006#D:UJf6E 1080s1j 135.55s-(= Bombardier(, 91%D/:9jF0cu-+e,j1J,1 2JKJ& 1984, 3487s:UJf,C!&O-(#D,w=8K)$_E 60%2006 TCL,:UJf TCL ,8kK?AG-Mhj&G-#G=W).D00,8kKwJ_dj8kK7-jB3J5,)8 2006#D,.D4Ci 67.3 s 2002K70%wK 14%.Dj.D4Ci:UJfGE6.2% TCLL 2006.D_*QE 19s 2002Q 9.2=.DjFFQ|Jwd(4)T65G-MhG?)9-LuF4:U61JG-7-W)6+XFJE1J,s%iM0cF_LO=1J,G-/=0H/1J,X-+e1JXFq,FO+O-+eA65 :Q*6 98 27 ?CR4WFJ0JA14MKOv4)66+X0W9-Lu4:U6,1J#DL,P*5%5% TCL,L+O7d1y1y(=g6-,I)-Lu2j,3p#D TCLG-_W4X 199801J,-LuFH+_1JXCJFJsF,*.p:E$Q-LuFLf!1J|-LuFH+4E-,63|9Z9H+xXE-K(|X-(|-Lu=(|H+#D-LuFFD0-$1x92j9,E0c,?FNL,I5-#Dj63!&:03_,#F4:U1*64P#D0X5-,OF+OTCLIiLu|xE-,H+3pIFJEF:+eLoD(j1yCxGxXE-H+3pA-2j,-LuF1+TCL,#F#Ci+e(k?4:U?_ChC?, OEMJjk PHILIPS PANASONIC, OEMJ_ TCL2003,0WH5DF|JsF0D4LOF6F+e1?#D0MF9F,|Ja_1FJEP*B.h1&#D=EFOX-A0CXGE.,(|B6|JF$0B3#GjG1y8!D-(+e1JjF+|19W+e1JTCL0MF,|J.D,Fj%CpX-,2jM0rT-1)NpX-2j#D TCL G-Mh#G_.D+OGXfh_,;WG+X0FJE)o#?,.D0iO2jM0rF|AA:UK048M-0*0CF,.DjD.DjWJA0X+OEF6#D TCL G?CR4WFJ0JA16+XL.D00,OF,1+=9x0.d4/ChC_6#D-LuF4:U,=CH+ TCL_xCLH+#D|-LuFH+&5,_=(|H+,MDiFZMD#DF9,_xLC,-LuFFDL2kE-,2jxXE-K(|fQ*+$X-(|#DXF9-72j:x6F+|:0A,2j#-6,#FH+,*.p TCLIx-F6-(F,L-pC:1yfFJEF:LoD(1y03+GCx0!0!AE-P$GF?(3)X)FCt Q?:#DG,_8A Q?0 5/Ct6f|J7,Ctl10&L$|J11)!Q?CR4WFJ0JA17FOAAOF#DX#F,4:UMDG-_i#Ci65,?rF|AAFJEFAAF+O10FO+Xg,M0rEF+Xg%?,v!Q9OHCt$FJEHCt$91J8*3Ct$HQ1)Xj#DM&G&_1,-LuW(a9 40JjF+| 500j1JD-C_)(|X#FOF,0-LuC Q?a_FJE-Lu6+FO-LuFF0;-Lu(|V1J TCL_! 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