国贸经济管理类毕业论文-中国自主品牌汽车海外营销研究

?CR4WFJ0JA1 ?ekVM,xoGkVMO 2002vx4 2006v 34onVW|64oxDV|oMVzkgGJyMkcwZGMkfkMO4%oVDzkQ 50%kv5DV%!C&oVMHfo4kkHfUYiVDo)kUY9c|6oekUYUVOyo+VHf4keVcyzU4o KdB VHf?CR4WFJ0JA2AbstractSince China joined into the WTO, Chinese made automobile exporting has beenrapidly developing, from 2002 to 2006, the amount of automobiles China exportedincrease from 20,000 sets to 340,000 sets. It means that the power of Chineseautomobiles industry has been strengthened. However, Chinese make automobileshas some trouble. The grades of autos are low, the destinations of exporting aremainly developing countries, the strategies of exporting of Chinese companies are notclear. The follow-up service of Chinese automobiles is poor. The amount ofautomobiles exported is small. The Capacity utilization of Chinese autos is not fullyused. It means that we have to sell the autos that we made to other countries. It is thetime for auto overseas marketing. Firstly, it can avoid the disordered competition ofChinese auto companies. Secondly, it can optimize the industrial structure ofautomobiles. Thirdly, it will improve the quality of Chinese made auto brands andfame. The article analyzed the domestic factors and overseas factors of Chinese madeautos marketing, and then gives some suggestions to the government and thecompanies. 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