BEC商务英语高级写作 建议Proposalppt课件.ppt

BECHIGHERProposalWriting Whatisaproposal apersuasiveoffertosolveproblems provideservice orsellproductssolicitedproposal RequestforProposal i e RFP vs unsolicited voluntary proposalLetter memo document Structure 1 Introduction2 Background3 Proposal Recommendations4 Conclusion Structure 1 IntroductionInthispart youshouldstatebrieflyandclearlythepurposeofthisproposal e g ThisproposalsetsouttodescribeandanalyzethepossibleuseoftechnologyintheMarketingDepartment Thepurposeofthisproposalistoanalyzethetravelandentertainmentbudget andsuggestwaystotightenmanagement scontrolovertravelandentertainmentexpenses 2 BackgroundInthispart youshouldstateclearlyanddirectlywhatproblemexists e g Inthepastseveralmonths anumberoforganizationalproblemshadsurfaced BytheendofJuly2003 510setsofimportedSunflowerelevatorshadbeensoldinChina 3 Proposal RecommendationsInthispart youshouldsuggestapracticalsolutionindetailandtellthebenefititcanbring e g 1 Proposal Tohelpourcompanytogetthroughthecurrentenergycrisisandtoreducethecostofelectricity thefollowingconservationmeasuresareeffective 1 2 3 2 Benefit Thereisnodenyingthattheseimprovementswillbringvastprofitstothecompany Ouremployeeswillbeabletoworkfaster moreeffectivelyandmakegreateruseoftechnologicalinnovations Moreover ourcompanywillbemorelikelytoeasilyovercomefiercecompetitioninthemarket 4 ConclusionInthispart youshouldreconfirmthattheproposalwillsolvetheproblemandrestatethebenefititwillbring e g Tosumup itseemsobviousthattheintroductionofnewtechnologyintotheMarketingDepartmentwillenablethecompanytogainhugeprofits Ourpositioninthemarketwillbestrengthened Iamconfidentthatthesemeasureswillreduceourcostofelectricitysignificantly Iwillappreciateyoureffortstoacceptthem UsefulExpressions IntroductionTheproposalaims setsoutto Theaim purposeofthisproposalistorecommendThepurpose objective aimofthisproposalisto todealwithproblemsof toexploreproblems somenegativeaspects influence of tofocusontheissue toinvestigate tolookat topresentinformationon torecommend tostudy Thisproposalrecommendsasolutionandprovidesbudgetandtimeschedulefigures Myproposalintendstomakeourcompanymoreeffectiveandmoreauthoritativeatachievingitsgoalsthroughimprovingtheperformanceofbothworkersandmanagers Background引言Ithasbeennotedthatourcompanyhasexperiencedasuddenincreaseincustomerorders Itisevident clearthat 回顾Surveyswereconductedamong andwefindQuestionnairesweredistributedto andresultsshowthat 存在问题Thereisanotherproblemwhichhastobesolved Inthepastseveralmonths anumberoforganizationalproblemshadsurfaced Themajorproblemswhichexistinourcompanycanbesummarizedasfollows Anumberofemployeesclearlysufferfromdemotivationasaresultofdissatisfactioninoneormoreareasoftheirwork Thekeyfindingsareoutlinedbelow 调查结果Theinvestigationhasrevealedthat 调查表明Ourfindingssuggestthatitmightbeadvisableto Asisevidencedbythestatementsofallouremployees abrand newpaymentsystemshouldbelaunched Itisnotedthat85 ofrespondentsareoftheopinionthatthereisanurgentneedtoimprovethequalityofthecompany sproducts Wearecurrentlydedicatedtotheresearchanddevelopmentofnewmedicinesforawidevarietyofconditionsanddiseases Duringthisprocess welearn 计划Theproject whichisbeingundertakenby istobecompletedby If Iamconfidentthatwecan RecommendationsItisproposed suggested recommendedthat Westronglyproposethat Itisessentialto that Itwouldbeadvisableto Westronglyrecommendthatthecompany Thefollowingrecommendationsareoffered Wealsosuggestthat be Ifthisisnotpossible werecommendthat Onepossiblesolutiontotheproblemof istosearchfor Ifweweretodothis wemightreducethethreatoflossofgoodmanagerial levelstaff Pleasetakeafreshlookatthematterof Aconsiderationofmyproposalonmarketstrategywouldbehighlyappreciated Iamsincereandeagertosuggestthatfireextinguishersbeinstalledinournewbranchfactories Itisessentialtoenergizeeveryemployeetomakethemostoftheirtalents andtrainingisthevitalstep Pleaseconsiderthefollowingaspectswhendeciding ConclusionItisclearthat Itseemsobviousthat Thefollowingconclusionsarebasedontheresultsoftheinvestigation Tosumup itseemsobvious Theabovementionedpointsaremyrecommendations I llsumupbysaying Iampositivethat Inviewoftheabove wefind We llconcludebysaying WritingSteps 1 Beforewriting首先应认真读题 弄清题目的具体要求 明确写作目的和写作者的身份 thepurpose e g topersuade toexplain toapologize ortonotify thereader whatdoesheorshewanttoknow Whatdoyouwantthereadertodo 2 Outline信息分类 时间顺序 最不重要到最重要 最重要到最不重要 空间顺序 简单到复杂 比较和对比 用熟悉的观点去联系不熟悉的信息 把自己的产品同竞争对手的产品进行比较或对比 用什么顺序来陈述优势和劣势因果关系问题和解决 作决定前需要什么事实 推导和结论 用什么样的数据或例子能找到解决问题的方法 2 Outline1 确定文章中心内容 题目中已有明确提示 2 写出每段的中心词或起始句3 斟酌全文的开篇和结尾的用词和句式 以使开头部分重点突出 吸引人 结尾部分具有说服力 3 WhileWriting 段落 每个段落只讨论一个主题 有主题句反映主题 其余支撑句子均支持或描写主题句 用过渡词连接格式 语气 3 句子 平行结构很有力e g Thebankofferssavings checking lending andtrustservices 合并句子合并前 Theprocessconsistsofdecidingwhatlevelsofimportanceeachofthemhave Thenyouorganizeyourtasksaroundachievingthem 合并后 Theprocessconsistsofdecidingthelevelsofimportanceofeachandorganizingthetasks 长短句搭配 简单句和复合句并用 平均句长15 18词 一句中标点不超过4个改写前 Regardlessoftheirseniority allemployeeswhohopetobepromotedwillcontinuetheireducationeitherbyenrollinginthespecialcoursetobeofferedbytheABCCompany scheduledtobegivenonthenexteightSaturdaysbeginningonJanuary24 orbytakingapprovedcorrespondencecourseselectedfromalistavailableintheStaffDevelopmentOffice 改写后 Regardlessoftheirseniority allemployeeswhohopetobepromotedwillcontinuetheireducationinoneortwodays First theymayenrollinthespecialcoursetobeofferedbytheABCCompany scheduledtobegivenonthenexteightSaturdaysbeginningonJanuary24 Second theymaytakeapprovedcorrespondencecourseselectedfromalistavailableintheStaffDevelopmentOffice 句首句尾内容应得到突出修改前 Inthenearfuture saleswillbehiringtwonewaccountmanagersasweworkonimprovingourcustomerservice 修改后 Twonewaccountmanagers whowillbehiredbysalesinthenearfuture willhelpusimprovecustomerservice 4 检查 Review 1 是否包含所有要点2 主次关系和逻辑关系是否合理3 语法 拼写等是否正确 ModelPractice1 Yourcompanyhasdecidedtoconductaninvestigationintothepossibilityofincreasingthenumberofwaysinwhichtechnologyisusedthroughouttheorganization YouhavebeenaskedtowriteaproposalconcerningtheuseoftechnologyinyourdepartmentfortheManagingDirector Writeyourproposal includingthefollowing abriefoutlineofthecurrentusesoftechnologyinyourdepartment adescriptionofwhattechnologicalimprovementscouldbemade anexplanationofthebenefitsthesechangesmightbring recommendationsforthekindoftrainingthatwouldbenecessary Write200 250wordsontheseparateanswerpaperprovided PurposeAsrequested thepurposeofthisproposalistodescribeandanalyzethepossibleuseoftechnologyintheMarketingDepartment CurrentuseoftechnologyUptonowthemembersofourdepartmenthavetakenadvantageoftechnologicalequipment puters inordertolaunchourproductsmostsuccessfully NotonlyhavewearrangedpromotionalandadvertisingcampaignsbutwehavealsoconductedmarketresearchviatheInternetsoastomeetourconsumers growingdemands TechnologicalImprovementsInourworkwehaveusedcomputersoftwareandhardwarewhichhasalreadybecomeobsoleteandurgentlyneedsmodernization Therefore thepurchaseofup to dateprogramsandequipmentisofprime BenefitsThereisnodenyingthattheseimprovementswillbringvastprofitstothecompany Ourteamwillbeabletoworkfaster moreeffectivelyandmakegreateruseoftechnologicalinnovations Moreover ourcompanywillbemorelikelytoeasilyovercomefiercecompetitioninthemarket TrainingItseemsobviousthatourstaffdonotpossesstheknowledgeofhowtousenewsoftware Thus trainingontheuseofmodernprogramswouldberecommendedasnecessary ConclusionTosumup theintroductionofnewtechnologyintotheMarketingDepartmentwillenablethecompanytogainhugeprofits Ourpositioninthemarketwillbestrengthened ModelPractice2 Youarethechairmanofthestaffunioninyourcompany Toinspireandrewardalltheemployeesforthecontributionstheyhavemade youconsiderofferingyourproposalofagymroomforthewelfareofalltheemployees WriteaproposaltotheGeneralManager showingyourappreciationtotheemployees performance explainingthenecessityofhavingagymroom suggestingthestrengthsandbenefitsofhavingagymroom Write200 250wordsontheseparateanswerpaperprovided Introduction Thepurposeoftheproposalistoappealtothecompanytoprovidethestaffagymroom Withstrong dedicatedteamsandtalentedstaff ourcompany sprofitshaveremarkablyincreasedinrecentyears SofirstofallIwouldliketoshowmyheartyappreciationtowhattheyhaveachievedandIsupposetheirmarvelousperformanceandfaithfuldevotiontoworkshouldbelaudedandrewardedaccordingly Background Asyouknow ourcompanymainlyemployssedentaryworkers analysts programmers managers operators andtechnicians Long timeworkandcrowdedschedulestakeupmostoftheirtimeandthuspreventouremployeesfromdoingenoughexercises Exercisesmakehealthybody andhealthybodyguaranteeswonderfulperformanceintheirwork Onthecontrary poorhealthwillbeadistractionandhaveouremployeesfrequentlybeabsentfromtheirpositions Inaddition currenthealthinsurancepoliciesfocusoncuringillnessesratherthanpreventingthem Hence itisquiteadvisableandnecessaryforourcompanytoprovideourstaffagymroom Benefits Anenergeticandvigorousemployeeislikelytotaphispotentialintofullplay andconcentrateonhisworkwhole heartedly Exercisesproducehealthieremployees andhealthyemployeesaremoreproductive Conclusion Tosumup itseemsobviousthatagymroomcanprovideafacilitycontributingtothephysicalfitnessofallouremployees andemployees fitnessisanessentialtogainingprofits ModelPractice3 Thecompanyyouworkforisgrowingrapidly sointhiscaseyouhaverecruitedseveralsalesrepresentatives andallofthemarequiteexperiencedandresponsible However arecentsurveyshowssomeofthemarestillnotfamiliarwiththeirnewworkingenvironmentandarenotusedtothenewsystem Inordertohelpthemadapttothenewenvironmenttimely Youscheduleaproposalforatrainingsession WriteaproposaltotheSalesManager pointingoutthepresentproblemswiththenewlyrecruitedsalesrepresentatives suggestingatrainingsession whattheyaregoingtobetaughtinthetrainingsession thebenefitsbroughtbythetrainingsessionWrite200 250wordsontheseparateanswerpaperprovided ProposalforaTrainingSessionIntroduction Theaimofthisproposalistorecommendatrainingsessioncalled ToBeFamiliarwithYourPost forthesalesrepresentativesoftheSalesDepartment Background Wehaverecruitedseveralsalesrepresentativesrecently Inspiteoftheirformersalesexperience theyarenot