中西方酒文化的差异(中英文兼有).ppt

TheDifferencebetweenChineseandWesternWineCulture 01 02 04 05 Outline thedifferenceoforigin 起源 thedifferenceofingredient 原料 06 thedifferenceofkinds 种类 03 07 thedifferenceofetiquette thedifferenceofpurposes theinfluencingfactors thedifferenceofwineset 酒具 1 thedifferenceoforigin 起源 OriginofChinesewine OneoftheoriginisaboutYiDi 仪狄 Accordingtoancientannals YiDiwasorderdebyYutheGreattoproducemellowwinefromfermentedglutinousrice TheconcoctiontastedgoodandYiDiwasconfidenthewouldreceiveareward Besides therearemanydifferentlegendsabouttheoriginofthewineinChina Forexample DuKangmakeswine SomeonethinkthatDuKang 杜康 madegreatcontributionstothegaoliangwinebrewingmethodsandhewashonoredasthewineoriginatorandJiuShengbyChinese Dionysus 狄俄尼索斯 Greekgodofwineandfertility identifiedwiththeRomangodBacchus ThesonofZeusandSemele Dionysuswasrearedbynymphsandtaughtmenthesecretsofcultivatinggrapesandmakingwine 2 thedifferenceofingredient 原料 Chinaisoneofthethreeancientcountriesintheworldandhasthousandsofyearsofhistorytobrewwine Chinesewinesaretraditionallymadefromgrains water liquorstarter 酒曲 Westernwinecanbemadefromgrapes fruits berriesetc 3 thedifferenceofkinds 种类 Chinesewinecanbedevidedintothreebasiccategoriesaccoringtothetechniqueinvovledinbrewingprocess Thethreetypesaredistilledspirits fermentedwine andliqueur Besides onthebasisofcommercialpractices theChinesewinecanbeclassifedintowhitewine yellowricewine fruit grapewineandbeer Chinesewineculturehasalonghistory Undoubtedlythericewine 黄酒 istheoldest ButthemostrepresentativeofChinesewineisthewhitewine 白酒 Becausethewhitewineisthehighestproduceddistilledwine 蒸馏酒 黄酒 白酒 黄酒 severalfamousbrandsofChinesewine MaotaiFive GrainliquorLuzhouLiquorGujingTributeWine WesternWine TheGreek cradleofWesterncivilization whichsoilisrelativelypoor andisnotsuitableforcereals 谷物 tobegrown Butthegrapecanbegrowngood sotheyusegrapetomakewine Wecanseetheyusewinetocallgrapewine severalfamousbrandsofWesternwine Brandy 白兰地 Usquebaugh 威士忌 Champagne 香槟 4 thedifferenceofwineset 酒具 AncientChinesewinesetknownforitsbronze lacquerandporcelain Alsotherearemanykindoffancywinesetsuchas 夜光杯 倒流壶 鸳鸯转香壶 九龙公道壶 ButnowmostfamiliesuseWesternwineset Westernwinesetaremostlymadeofglasssoitiseasyforpeopletodistinguishthegradelevelofwine Westernersfocusonusingdifferentwinesettodrinkdifferentwine 5 thedifferenceofetiquette ChineseDrinkingEtiquette TheChinesepeoplecaremoreaboutthepeoplewedrinkwith ThatisChinesedrinkingetiquettereflectstherespectofthedrinkers Forexample Thehostandguestshavetheirownseatandorderoftoast 敬酒顺序 Whentoast thehostcomefirst andfirstly theyshouldtoastthemosthonoredguest Ofcoursethewinesetmustbefull Theyoungershouldtoasttheelderanddrinkallofthewinewecallit 先干为敬 WesternDrinkingEtiquette Thedrinkingetiquetteofwestshowtherespectofwine Todistinguishwineweneedtowatchitscolor smellitsfragrance tasteitstaste 观其色 闻其香 品其味 Theydrinkforenjoying sosometimestheydrinkthemselves 6 thedifferenceofPurposes ChineseDrinkingPurposes Sincewechinesehavealonghistoryofdrinking wehavemanypurposesfordrinking WeddingWorship 祭祀 CeremonyBusiness IntheeyesoftheChinesepeople wineisatoolforcommunication WesternDrinkingPurposes Drinkinginordertoappreciatewine Theinfluencingfactors 1 theinfluenceofreligiousbelief2 theinfluenceofvalue 佛教 Buddhism 在中国的影响较为广泛 佛教的五条戒律中就有 不饮酒 这一条 很多中国人信奉佛教的教戒 尽可地不饮酒或控制饮酒 再加上中国的酒大多是用粮食酿造的 所以人们对于饮酒持的是一种比较谨慎的态度 认为喝酒只要达到一种微醺之境即可 1 theinfluenceofreligiousbelief 西方人的主流宗教是基督教 Christianism 葡萄酒在 圣经 里多次被提到 耶稣在知道了自己的命运后在最后的晚餐上说 面包是我的肉 葡萄酒是我的血 其目的在于要人们记住他是为人类罪而死的 因此 基督教徒视葡萄酒为圣血 耶稣的血液 他们在做弥撒的时侯喝圣血 吃圣体 视酒为耶稣救世精神的化身 认为人喝了酒就能与上帝的心灵相通 从而得到仁慈上帝的佑护 中国的酒文化典型地体现了集体主义 collectivisim 的价值观念 中国人之间的关系倾向于依靠合作 也就是一种集体主义的紧密社会结构 中国人喝酒讲究气氛 三五成群 呼朋引伴 在喝酒时 中国人常常敬酒 劝酒 遇上喜庆节日的时侯还会有一些活动 比如划拳 行酒令 做游戏等来活跃饮酒气氛 劝酒不仅表现了中国人的热情好客 更与他们的集体主义思维有很大的关系 2 theinfluenceofvalue 西方的酒文化则是个人主义 individualism 的体现 一切都以自己为出发点 尽管他们也会有群聚而饮 但他们更注重的是个人对酒的浅尝独酌 西方人强调个人民主自由 从不干涉强迫别人 所以他们在喝酒的时候全凭个人自由自主 不想喝就不喝 想喝多少就喝多少 无需客套 ConclusionChineseandWesternwineculturehaverespectivecharacteristics OnlybyfollowingthedifferencesofChineseandWesternwinecul