公共关系学网上形考作业一参考答案Online exam for public relations.doc

公共关系学网上形考作业一参考答案（Online exam for public relations）Online exam for public relationsFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1. How does the organization connect with the public (B?).2. The starting point for the organization of public relations activities should be (A).3. In 1906, the famous document of Ai Wei Li Fabiao was (B?).4. The father of public relations is (B).5.? Public relations English is (A?).6. Setting up the concept of communication and cooperation and improving social ability belongs to public relations (B?).7.? in 1952, Cutlip and Vincent has published authoritative public relations work is (C?).8. The International Institute for public relations was established in London (D?).9. Is the democratic participation law used for coordination (D?).10. Using the news media to expose the phenomenon of fooling the public by monopoly enterprises, formed the famous C in modern American history.11. The essence of modern public relations communication is the information between the organization and the public. (A,?).12. The basis of organizational image is (D).13. Does the company design a unique style of factory name and brand name in A?.14. public relations may be referred directly to (A).15. The basis for organizing public relations activities is (C?).Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1., there are many signs of enterprises, but the two most important ones are (AD)?.2. What is the social condition of public relations (ABCD?).3. Should the principle of seeking truth and truth be carried out in the investigation work (ABCD?).4. The basic elements of public relations include (AB, E).5. The form of writing that reflects the organizational philosophy is (ABC?).6. In the process of the development of public relations thought, the representative thinkers are (BCD).7. Since 1980s, the famous American public relations companies, which have set up branch offices or representative offices in China successively (BC)?.8. Ai Weilis idea of public relations puts forward the two principle (AD?).9., the concept of public relations is mainly (ABCDE?).10. It is generally believed that public relations can be (ABCDE).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., with developed commodity economy, there will be developed public relations. (X)2. There is not necessarily mutual influence and interaction between the public and the organization. (X)3. Public relations is a comprehensive applied science. (V)4. Edward Bernice published the first public relations book, the formation of public opinion. (V)5. Public relations are entirely for the organization to create a survival and development environment. (X)6.? Public relations, 90% by their own right, 10% by propaganda. (V)7. Chinas public relations cause was developed after the reform and opening up. (V)8., the introduction of western experience can promote the development of Chinas public relations. (X)9. Public relations is a specialized theoretical science. (X)10. Ivy Lee founded the worlds first propaganda advisory office. (X)11. Product image is the foundation of the whole organization image. (V)12. Public relations communication model is designed according to the principle of feedback model in the process of communication, but it does not include the basic elements of the five W model. (X)13. public relations refers to the communication and communication between organizations and the public. (V)14. In the more developed commodity economy society, the consumption behavior of the public is dominated by consumer psychology. (V)15. in the early days of enterprise, the focus of propaganda work was to win the publics good impression on the organization. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1) in this case, Singapore Airlines uses the (C) PR model.2) in the case, the new wing airlines also adopted (A) activities, so that public relations consciousness into each employees mind, embodied in each employees actions, run through the companys every activity.Public relations online exam two referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.? Construction pr mainly applies to organizational development (A?).2. Compared with the Department of public relations, one of the strengths of the public relations companies is (D).3. What should be the personality traits of an excellent public relations officer (A?).4.? High reputation, low reputation, which belongs to the public relations status (B).5.? (C) directly affects the organization or other aspects of the enterprise, such as employee family relations, local customer relations, etc.6. In the Department of public relations under the Department, the public relations function is located in the communication function, mainly because the public relations department belongs to (B).7. Self communication with others and individuals to individuals (B?).8. In order to prevent public feeling of boredom and resentment, public relations personnel must maintain information. (D?).9.? (C?) is a full-time public relations worker who works for a professional public relations consulting firm.10.? public relations marketing services, first embodied in the (? B?), it is not directly to sell products or services, but with the use of various communication methods, dredge channels, rationalize the relationship, for the sale of products or services to create a good environment.11.? The public relations department is a service oriented, higher level of indirect (D?)?.12. The important way for organizations to communicate with the public is to use (D).13. When analyzing the actual distance between the self-image and the actual image of an organization (D?).14.? (B) is the most socially authoritative object of all communication objects.15.? (A) is the most sensitive and important part of the PR task.Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1. The main feature of the Department of public relations is (BCE).2., the quality of public relations personnel should include the following aspects (ABCDE?).3. The material requirements of employees include (ABDE?).4. The position of the decision staff of the public relations department in the organization is mainly determined by the following functions (ACDE).5. The communication channel dichotomy consists of (CD?).6. The method of assessing the effectiveness of public relations is (ABCD).7. What are the characteristics of community relations (BCD?).8. Public role psychology, including (ABCD), etc.9. The three link of organizational image analysis is (ABD?).10. Social environment causes psychological change with the following characteristics (ABC?).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., service-oriented model, to provide a variety of affordable services based work, the purpose is to take practical action to win public praise, and establish a good image of the organization. (V)2. The self expectation image of an organization is the social image of an organizations self wish. (V)3. Government relations are a kind of relationship that social organizations can avoid. (X)4., it is generally believed that the cultivation of public relations personnel is to train talented personnel in public relations. (X)5.? PR to try to use neutral terms, to become the most advanced countries with amiable and easy of approach. (V)6. The open questionnaire is characterized by relatively standardized answers and convenient public answers. The results are easy to quantitative analysis. (X)7. Generally speaking, there are only one reason for the change of public psychology, that is, objective reasons. (X)8. Employees are the most important internal public, good staff relations, can cultivate the identity and sense of belonging of the members of the organization, forming the centripetal force and cohesion of the organization. (V)9., employee relations, shareholder relations, consumer relations, government relations is the most basic goal of corporate public relations work, the public. (V)10. The public relations department is a professional organization which implements the concept of public relations and achieves the goal of public relations. (V)11. Enterprises can play the role of education, guidance and organization of consumers, and together with consumers, they can design and beautify their lives. (V)12. The quality of public relations personnel should be a combination of character, morality, wisdom, education and experience. (X)13. In public relations surveys, random sampling is a good way to prepare for a high rate of time, effort and money. (X)14., the technical role of the public relations departments engaged in special technical business staff, they are the most common, the most grass-roots public relations staff. (X)15., the advantage of the Department of public relations is often the inadequacy of the public relations companies, and vice versa. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1).? this case illustrates the enterprise public relations in (), which set a specific location for their products in the minds of potential consumers, this position is only for their own exclusive products and other similar products can not have. (B)2) this case illustrates that enterprises must pay attention to the investigation and study, and find out the trend of consumer demand for products,This will help companies win the market. (D)Public relations online exam three referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1. An exhibition enables organizations to find themselves, promote themselves, and enhance effectiveness. It is (D).2.? The average range of concessions is also called (D?).3., the targeted mass media is (B).4. What do people in their minds not want to disclose to others? (C?).5. Members of the organization are equal in status and have extensive contacts with each other, but there is no communication network of Central People (C).6. Sponsorship activities refer to social organizations who contribute or contribute to certain social activities or D in the form of unpaid contributions.7., the final line of defence between the two sides of the negotiations is (B?).8. Put the key facts and main conclusions in the front of the article, and then arrange the events according to the importance of the facts. (A).9. In general, the organization conducts celebrations every year (C?).10. To seriously understand the situation of the victims, to take the corresponding responsibility realistically and sincerely apologize (B?).11.? What is the larger choice of readers? (C?).12., the third stage of public relations negotiations is (C).13. Organizations, in their own name and in society, are the first to initiate some kind of activity, and to promote some progressive new idea is (C).14.? Without space restriction, the most widely spread mass media is (C?).15. Open organizational activities (D).Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less.)1. Taboos in interpersonal communication include (ABCDE?).2. The less documented mass media is (AE).3.? From the nature of the exhibition, there are (AE?).4. What is the difference between public relations advertising and commodity advertising? (ACDE?).5.? Celebrations are usually in the form of (ABCDE).6., the characteristics of crisis events have (ACE?).7. The end of the speech form includes (ABCDE).8. From the style of speaking, the usual opening remarks are (ACDE).9. Televisions disadvantages as a mass media include (ABCE?).10. An outstanding conference chair should have the following qualities (ABC).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., some meetings failed because the people who requested them were not invited and should not be invited. (V)2. Long-term public relations activities are suitable for the use of electronic media. Short term activities are suitable for printing media. (X)3. Memory is the ratio of the number of impressions to advertising to the number of people who come into contact with the advertising media. (X)4. Organize advertising to positively promote the organizations own situation. (V)5. Open organizations weave the publics understanding of the work of the organization, but do not make it known to the public. (V)6., public relations, advertising and commercial advertising are paid promotional activities. (V)7. Compared with interpersonal communication and organizational communication, the information of mass communication is no longer confidential. (V)8. Radiation propagation is characterized by easy centralized leadership, fast information transmission and less distortion. But in this network, there is less contact among members. (V)9.? under the condition of market economy, only no branch is the objective reality, so sweet alone are not afraid of deep alley. (X)10. Interpersonal communication in narrow sense can include all the information communication activities of human beings. (X)11., the boundary point is the starting point for negotiators to formulate price policy, and also the value basis of all negotiations. (X)12., the emotional influence of interpersonal communication is often more than the mass media, mainly due to the speakers expression and eyes. (V)13. Sponsorship of social welfare projects has created a social environment for the improvement of the economic efficiency of enterprises, so the sponsorship activities are aimed at improving economic efficiency. (X)14. Persuasion, in essence, is the change of the original beliefs, attitudes, positions and actions of the public, which is relatively easy in a democratic and rule of law society. (X)15.? at the beginning of June 1996, poisoning incident happened in Belgium Coca-Cola, a public relations crisis, and crisis public relations. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1) this case demonstrates the practical application of (B) in public relations activities.2) generally speaking, planning newsworthy events has the function of (ABCD).Public relations online exam four referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.? The most basic principle of public relations etiquette is B.2. A visual code consisting of purely geometric points, lines, planes, and bodies (B?).3. The acronym for organizational behavior identification system is C.4.? Enterprise mission belongs to the organization concept identification system (D?).5.? Sitting on a lower chair or sofa, it is better for ladies to adopt (B) sitting posture.6. The theoretical basis and premise of relationship marketing is (C?).7., according to the social division of labor and its own conditions, enterprises are ready to play a role in society and assume the role belongs to (D?).8.? when the major social problems occur, and the relevant public organizations, groups or individuals to communicate face to face, listen to public opinion, answer the public problem, explain the government position, for public understanding and support to government relations in (C?).9. In the field of public relations work in China, it is generally not necessary to raise awareness. (B?).10.? Good? (A) is the starting point of all public relations activities, is necessary for all social occasions pass.11. Public relations etiquette, as a skill (B), is the understanding and ritual that public relations people must follow in social interaction.12.? At the top of the entire CI system is (A).13. Using market leaders to publicize some gaps left by the public mind, and quickly add up, and thus occupy an important position in the business strategy is (C?).14.? people see the enterprise product advertising, brand name, logo, standard word and color, you can think of the enterprise wholeheartedly for customer service spirit, improving work style, excellent product quality, which belongs to the enterprise CS strategy (D?).15.? etiquette, in person, in the organization, in the society, can the (C?), image