Unit 5 Inside advertising 导学案3

Unit 5 Inside advertising 导学案导学案 Language study for Reading 1 Step 1 Words revision Use the words in the text to take the place of the words in red 1 This shop sells clothes of all kinds 2 Advertisements are everywhere in our daily lives 3 The teacher told us that the school would be closed for one day next week 4 We have a desire to become respectable citizens 5 Only big companies can afford television ads 6 What is the cost of putting an ad on the Internet 7 Most shampoo products depend on an ad with good visual effects 8 Advertising cigarettes is not allowed in China 9 Not all advertisers are honest 10 I ve known Ben for many years He is worthy of trust Suggestive answer 1 garments2 adverts ads 3 informed4 worthy 5 corporations 6 expense7 rely8 banned 9 decent 10 trustworthy Step 2 language study 1 come across meet with 偶然遇见 偶然发现 我无意中在一本书的封面上看到他的名字 I came across his name on the cover of a book 我刚才偶然碰到你的一个老同学 I ve just come across one of your former classmates more phrases sharing the same meaning with come across run into bump into notice discover encounter 2 Analyze the sentence Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements walking 移动的 活动的 姚明和王治郅是两位篮球运动员 他们被西方的一些体育新闻记者形容为 移动的长城 Yao Ming and Wang Zhizhi the two basketball players have been described as the Walking Great Wall by some Western sportswriters 他是我们班的 活词典 He is the walking dictionary in our class 要是你穿这么艳的衣服 很容易成为 活靶子 You would become a walking target if you dressed in such a bright color 3 inform tell 通知 inform sb of about sth 她通知他们他已经到达 She informed them of his arrival inform that clause 他们得到了儿子阵亡的通知 They were informed that their son was killed in battle be well informed about sth 精通某事 对某事消息灵通 4 appeal to sb 有吸引力 有感染力 引起兴趣 想到要在雨中久等使人扫兴 The prospect of a long wait in the rain did not appeal 设计得要雅俗共赏 老幼皆宜 The design has to appeal to all ages and social groups 5 fit in into 找到时间 见某人 做某事 有足够空间 放 合得来 适应 我尽量午饭后抽时间见你 I ll try and fit you in after lunch 我得在一个上午安排十次约见 I had to fit ten appointments into one morning 我们没有地方再摆更多的椅子了 We can t fit in any more chairs 他过去从未干过这种工作 很难说他是否会与他人配合得好 He s never done this type of work before I m not sure how he ll fit in with the other people 6 be appropriate for sth to do sth 正式的聚会上穿牛仔裤不合适 Jeans are not appropriate for a formal party 现在发表演讲是不是时候 Is now an appropriate time to make a speech 7 rely on depend on 依靠 指望 他们现在依靠自己了 这比以前要好得多 They rely on themselves now which is much better 你不能指望他的帮助 You can t rely on him for assistance 8 have no use for sb 讨厌 人 我讨厌那些不努力的人 I have no use for people who don t make an effort have no use for sth 不需要 用不着 9 over time 随着时间的推移 随着时间的推移 失败的伤痛也会逐渐消失 The pain of this failure will disappear over time 起初他的父母不喜欢他的女朋友 但随着时间的流逝他们的看法渐渐发生变化 At first his parents didn t like his girlfriend but their opinion has been changed over time overtime 副词 规定时间之外地 超时地 他最近老是加班 He s been working overtime recently Step 3 Exercises dealing Answers P45 Learning about language 1 Complete the summary of the reading passage using words from the text educate appeal target budget media expense 2 Complete the sentences using words from the box in their proper forms 1 casual 2 basis 3 attach 4 worthy 5 association 6 corporation 7 refresh 8 conscience 9 garment 10 inform 3 Complete the sentences with the correct preposition 1 to 2 of3 into4 to 5 on6 into7 to Grammar Object Complement 一 一 Finish exercise 1 on P46 1 Through the window I could see the rain in sheets 2 Mother made Charles his bedroom before he went out 3 Can you smell something It must be coming from the kitchen 4 When the police arrived they found the actress in the bathroom 5 The boss ordered the typist all the documents ready 6 The robbers forced the man the suitcase 7 A lot of practice helped the spokesman a more fluent speaker 8 The hostess had the invitations a week before the party 二 宾语补足语二 宾语补足语 可以用作宾语补足语的有名词 形容词 副词 介词短语 动词不定式 v ing形式和过去 分词 能带宾语补足语结构的动词一定是及物动词 1 感觉动词feel hear listen to notice observe see watch look at 所接的宾补可以是v ing形式 也可以是动词原形 但变为被动语态时 不定式要带to 2 含使动意义的动词 所接的宾补多为动词原形或过去分词 let have get make would like want等 3 含命名意义的动词 所接的宾补一般是名词 cal