《商务英语沟通》PPT课件.ppt

Teachingobjectives graspsomeofbasictheoriesrelatedtobusinesscommunicationgraspsomeimportantwordsandexpressions haveabetterunderstandingoftherelationshipbetweenEnglishandthesuccessofbusinesscommunicationImprovementineveryaspectsofEnglishskills GeneralRequirementsforStudents Fullattendance 10 Activeparticipation 10 TakingnotesExtensivereadingPersistentpracticeExercise 10 商务英语沟通BusinessEnglishCommunication TheoriesofcommunicationsHowtoapplyfortheidealjobTheresumeandtheinterviewSpokenbusinesscommunicationCommunicatingwithcolleaguesandcustomersWrittencommunicationsBusinessmeetingsCross culturalbusinesscommunicationsCrisiscommunicationsMediacommunicationsBusinesscommunicationseveryday IntroductiontoTheBOOK Chapter1 1 Businesscommunication Businesscommunicationreferstosending giving orexchanginginformationandideasintheprocessofbuyingandselling 2 PurposesofCommunication Amajorpurposeofcommunicationistohelppeoplefeelgoodaboutthemselvesandabouttheirfriends groupsandorganizations Studiesindicatethatmanagerstypicallyspend60to80percentoftheirtimeinvolvedincommunication Inyourcareeractivities youmaycommunicateinawidevarietyofways including attendingmeetingsandwritingreportsrelatedtostrategicplansandcompanypolicy presentinginformationtolargeandsmallgroups explainingandclarifyingmanagementproceduresandworkassignments coordinatingtheworkofvariousemployees departments andotherworkgroups evaluatingandcounselingemployees promotingthecompany sproducts servicesandimage Communicatinginforms persuadesandentertainsthroughverbalandNon verbalmessages 3 Effectivenessofcommunication Attheemployeelevel itallowsyoutomakedecisions providefeedbackinanongoingbasis makeagreements etc Attheteamlevel itallowsyoutobuildanopencommunicationenvironmentthatfacilitatesthecreationofcommitment thecreationofbreakthroughideas thecreationoftrust etc Attheorganizationallevel itallowsyoutoalignyourwholecompanyinordertoexecuteitsstrategy reachitsvision andfulfillitsmission Effectivebusinesscommunicationisessentialtosuccessintoday sworkenvironments Arecentsurveyofexecutivesdocumentsthatabilitiesinwritingandspeakingwillbemajordeterminantsofcareersuccessinmanyfields 4 FourLevelsofCommunication IntrapersonalCommunication Thisisthewayinwhichindividualprocessinformationbasedontheirownlifeexperiences Therefore communicatingmaybedifficultwhenasenderofamessagehassignificantlydifferentlifeexperiencesfromtherecipientofthemessage Intrapersonalcommunicationcaninclude Day dreaming speakingaloud talkingtooneself readingaloud repeatingwhatonehears Internalmonologue Makinggestureswhilethinking Interpretingnon verbalcommunication Communicationbetweenbodyparts InterpersonalCommunication Anunderstandingofinterpersonalcommunicationisanessentialingredientincookingupgoodrelationships Thislevelofcommunicationtakesplaceprimarilywhentwopeopleareinvolvedintheprocess Theyhavetwogoals 1 Theywanttoaccomplishwhatevertaskconfrontsthem and 2 theywanttofeelbetteraboutthemselvesasaresultoftheexchange Thesetwogoalsarecommonlyreferredtorespectivelyastaskgoalsandmaintenancegoals andtheyexistsidebysideinvaryingdegreesinmostofourdailyactivities Psychologicalfunction Inordertomeetthesocialneedstocommunicatewiththeotherpeople Inordertostrengthenandaffirmourselvestocommunicatewiththeotherpeople SocialFunction Theinterpersonalrelationshipprovidedthesocialfunction dependingonthesocialfunctionweareabletodevelopandmaintaintherelationshipswiththeothers Decisionfunction GroupCommunication Agroupconsistsofmorethantwopeople sodoesacommittee aclub orallthestudentsenrolledinaclass Groupsareformedusuallybecausethecombinedeffortsofanumberofpeopleresultingreateroutputthantheindividualeffortsofthesamenumberofpeople Inotherwords groupscandomorefortheindividualthantheindividualcandoforhimself FactorsinGroupCommunication Leadership Longevity Size PerceptionandSelf Concept Status GroupNorms OrganizationCommunication Thislevelofcommunicationariseswhengroupsdiscoverthattheyareunabletoaccomplishtheirgoalswithoutsomekindoforganization Despitethedifferencesinsizeandcomplexity eachoftheselevelsofcommunicationcontinuestohavetaskandmaintenancegoals Andtheideaofmaintenancegoalscanbeexpanded ordivided intotwodistinctgoals 1 theself maintenancegoalthatdescribestheindividual sneedtomaintainhisorherpersonalworthorpsychologicalwell being and 2 thegroup maintenancegoalthatdescribesthegroup sneedtomaintainitsesprit thenon taskrelationshipstheyhaveestablishedbyinteractingwithoneanotherasateam 5 CommunicationFlowinOrganization DownwardCommunication Thisflowsfromsuperiortosubordinate frompolicymakerstooperatingpersonnel orfromtoptobottomontheorganizationchart Asmessagesmovedownwardthroughsuccessivelevelsoftheorganization theyseemtogetlarger Asimplepolicystatementfromthetopoftheorganizationmaygrowintoaformalplanforoperationatlowerlevels Downwardcommunicationnormallyinvolvesbothwrittenandoralmethodsandmakesuseofthefollowingguides Peopleathighlevelsintheorganizationusuallyhavegreaterknowledgeoftheorganizationanditsgoalsthandopeopleatlowerlevels Bothoralandwrittenmessagestendtobecomelargerastheymovedownwardthroughorganizationallevels Thisexpansionresultsfromattemptstopreventdistortionandismorenoticeableinwrittenmessages Oralmessagesaresubjecttogreaterchangeinmeaningthanarewrittenmessages Thisflowoforganizationcontainsrisks Upwardcommunicationisthefeedbacktodownwardcommunication Whenthemanagementrequestsinformationfromlowerorganizationallevels theresultinginformationbecomesthefeedbacktothatrequest Thefactorstobeconsideredinanupwardcommunicationare Upwardcommunicationisprimarilyfeedbacktorequestsandactionsofsuperiors Subordinatesoftentellthesuperiorthewaytheythink thesuperiorwantstoheareventhoughtheirmessagesmaycontradicttheirtrueobservationsandperceptions Upwardcommunicationisbasedontrustinthesuperior Upwardcommunicationisfrequentlyathreattothesubordinate Upwardcommunication HorizontalorLateralCommunication Thisisusedtodescribeexchangesbetweenorganizationalunitsonthesamehierarchicallevel Thisdescriptionisoneofthemajorshortcomingsoforganizationcharts Chartsreallydonotleavemuchroomforhorizontalcommunicationwhentheypictureauthorityrelationshipsbyplacingoneboxhigherthananotheranddefinerolefunctionsbyplacingtitlesintheseboxes Exercises Question1Definecommunicationandlistdownitspurposes Question2Whatthefourlevelsofcommunicationareandexplaineach Question3Describethefactorsingroupcommunicationandexplaineach Question4Explainthefollowingcommunicationflowsinanorganization DownwardCommunication UpwardCommunication HorizontalCommunication Question5Whatarethefactorstobeconsideredinanupwardcommunication Question6Differentiate verbal from non verbal communication Chapter2HowtoApplyfortheIdealJob Thefourmostjoyeventsintheoldendays rainafteralongdraught meetingunexpectedfriendsinastrangecountry candle litweddingnights andwinningtheimperialcivil serviceexam Nowadays alongwiththesocialandeconomicdevelopment Chinesepeople scareerconceptbecomesmoreandmorediverse Asyouread askyourselfthesequestions 1 1DoIhavetheformalqualificationsrequired 1 2DoIhavetheexperiencerequired 1 3AmIreallysuitedforthejob 1 4WhatdoIknowabouttheemployer 1 5Whatmakesmespeciallysuitedforthejob 2 AnalyzingaSpecificJobAdvertisement 1 ReadingJobAdvertisements AdminAssistant Full Part Time UniversalMediaPublishers 1 Chinesemagazinepublishinghouse 2 FluentinEnglishandMandarin 3 Undergraduatestudentsaremostlywelcome 4 WorkingexperiencewithUBSsoftwareisanadvantage 5 SendyourresumewithSPMresults phototoinfo my RefNo EditorUniversalMediaPublishers M SdnBhd 1 ChinesewritingwithEnglishtranslationskills 2 MajorinJournalismorMassCommunication 3 5dayswork Medicalbenefits monthlyincentive 5 CallMr Tan 012 3301971formoredetails 室内设计师MorphisFactorDesignInteriorDesigner BandarTunHusseinOnnCheras skill s InteriCAD AutoCAD AdobeCSlanguage s English ChineseFamiliarwithcosts pricesofmaterialsetc ApplicantsmustpossessownvehiclesWithexperienceorfreshgraduateareencouragetoapplyPleasesendyourresumetogracewong my 市场执行员升隆管理有限公司 八星广场 JB 负责出租场地的按排与协调工作 有无经验皆可申请 拥有相关经验为佳 通晓华 巫 英文 良好人际关系 开朗 自备交通 薪金视经验与条件而定 有意者请将个人详情电邮至sineoadm 或拨电07 5588996 7联络 Ms Yap 3 WhattoMentioninYourLetterorEmail ApplicationLetters3 1ContentAneffectiveapplicationlettershouldaccomplishthreethings IntroduceYourselfandYourReasonforWriting SellYourself MakeaPlan 3 2Formatting英文信封的写法 齐头式 LiuDawei68 WangfujingStreet stamp Beijing100710ChinaMr SmithUniversalImportersLtd 345TreatyStreetLondonS W 1England 英文信封的写法 斜列式 FanYanClassF992 stamp ForeignLanguageDepartment TsinghuaUniversityMs DaphneABCTextilesCorporation201MadisonStreetVancouverCanada 住址中常用字 有简写的多用简写 楼F e g 2F 巷Lane e g Lane194 段Section Sec e g Sec 弄Alley e g Alley6 路Road Rd e g ChunghuaRd 街Street St e g YangkwangSt 宝山区示范新村37号403室Room403 No 37 ShiFanResidentialQuarter BaoShanDistrict虹口区西康南路125弄34号201室Room201 No 34 Lane125 XiKangRoad South HongKouDistrict河南省南阳市中州路42号No 42 ZhongzhouRoad NanyangCity HenanProv 湖北省荆州市红苑大酒店HongyuanHotel Jingzhoucity HubeiProv 河南南阳市八一路272号特钢公司SpecialSteelCorp No 272 BayiRoad NanyangCity HenanProv 中山市东区亨达花园7栋702Room702 7thBuilding HengdaGarden EastDistrict Zhongshan福建省厦门市莲花五村龙昌里34号601室Room601 No 34LongChangLi Xiamen Fujian山东省青岛市开平路53号国棉四厂二宿舍1号楼2单元204户甲NO 204 EntranceA BuildingNO 1 The2ndDormitoryoftheNO 4State ownedTextileFactory 53KaipingRoad Qingdao Shandong 3 2 2FormsofLetters信件的格式 顶行式英文求职信ForeignLanguageDepartmentFudanUniversityShanghai200052 你的地址 Oct 10 2004 日期 ChinaNationalImport ExportCorp No 11FuchengRoad Beijing 对方地址 DearSirorMadam 称呼 Iamwritingtoinquireopportunitiesfor 应聘原因 Duringthepastfouryears 说明能力 Thankyouforyourconsideration 表示感谢 Yourssincerely 结尾用语 SunHong 手写签名 Encl 附件 3 2 3UsefulExpressions 称呼用语 信函中使用的礼节性称呼很多 一般说来 给男士写信用 Mr 先生 给女士写信用 Miss 小姐 Mrs 夫人 或 Ms 女士 近年来 越来越多的人喜欢用 Ms 来笼统地称呼女性 这样可以避免判断不清对方婚否等敏感话题所带来的尴尬 是一种大趋势 当然 也可以根据收信人的身份 用学位 头衔等常用词放在收信人的姓的后面 例如 Dr Doctor 博士 Zhang Prof Professor 教授 Zhou Pres President 经理 会长 校长 Liu等 如果对收信人的性别 姓名 职务或其他资料掌握不多的话 用一句 Dearsirormadam 最合适 如收信人不是具体的某个人而是机关或单位 则只写负责人的职位和公司或者机构的名称 如 TheManager CPGroup或ThePresident JinghuiCompany等 3 2 4TheContentoftheLetter Athree lineblockinthetoprighthandorlefthandcornerofthepagecontaining yourhomestreetaddress city stateandZIPcodeandthedate Thedatemaybeseparatedfromtheblockbyoneline Anotherthree lineblock flushleft onespacebelowthedateandonespaceabovethegreeting Thisblockcontainstheaddressee sfullnameandaddress includingcity stateandZIPcode Useacolonafterthegreeting notacomma Thegreetingshouldaddressaspecificpersoninaformalmanner DearMs Harper isperfect DearJennifer isnot Useapersonalizedsalutation not forexample ToWhomItMayConcern Makeanefforttofindoutwhowillbereceivingyourletter Ifnecessary telephonethecompanyandask Ifyoudonotfindaspecificname addresstheletterto HiringManager HumanResourcesManager orsimply Manager Paragraphsshouldbeseparatedbyalineofspace indentationisnotnecessary Youmayusebulletsandboldprintinthebodyofyourcoverlettertoorganizeandhighlightinformation andmakeiteasiertoread Ifyoudodecidetousethem dosoconservatively Theclosingshouldread SincerelyYours followedbyyoursignatureunderneath thenyourfullnameinprintunderneaththat Alwaysleaveenoughroomforyoursignaturebetweentheclosingandyournamewhenyouprintyourcoverletter Attention openingparagraph 1 Capturethereader sattentioninabusinesslikeway Chooseanoption 1 Summaryopening Presentyourstrongest mostrelevantqualifications withanexplanationofhowtheycanbenefittheorganization 2 Nameopening Mentionthenameofapersonwhoiswellknowntothereaderandwhohassuggestedthatyouapplyforthejob 3 Sourceopening Whenrespondingtoajobadvertisement identifythepublicationinwhichtheadvertisementappeared andbrieflydescribehowyoumeeteachrequirementstatedintheadvertisement 4 Questionopening Poseanattention gettingquestionthatshowsyouunderstandanorganization sproblem needorgoalandhaveagenuinedesiretohelpsolveormeetit 5 Newsopening Citeapublicizedorganizationalachievement contemplatedchange ornewprocedureorproduct thenlinkittoyourdesiretoworkfortheorganization 6 Personalizedopening Presentoneofyourrelevantinterests mentionpreviousexperiencewiththeorganization orciteyourpresentpositionorstatusasameansofleadinguptoadiscussionofwhyyouwanttoworkfortheorganization 7 Creativeopening Demonstrateyourflairandimaginationwithcolorfulphrasing especiallyifthejobrequiresthesequalities 2 Statethatyouareapplyingforajob andidentifythepositionortypeofworkyouseek Examples 1 Myinterestinthepositionof haspromptedmetoforwardmyresumeforyourreviewandconsideration 2 LearningfromMr Zhangthatyouarewantinga Iwouldliketoapplytothisposition 3 The positionadvertisedin51JobonOctober12intriguesme Ibelieveyouwillfindmewell qualified 4 Mydesiretobeoneofyourgrouppromptedmetoforwardtheattachedforyourconsideration 5 Iamwritingtoapplyforthe positionissuedonyourhomepage Ibelievemymajorandexperienceswillqualifymeforthejob 6 Havingnoticedtheadvertisementintoday sBTVChannel1 Iwishtoapplyforthepositionreferredto self recommendation 1 Adoptamatureandbusinessliketone 1 Eliminateboastingandexaggeration 2 Backupyourclaimsofabilitybycitingspecificachievementsineducationalandworksettingsorinoutsideactivities 3 Demonstrateknowledgeoftheorganizationanddesiretojoinitbycitingitsoperationsortrendsintheindustry 2 Linkyoureducation experienceandpersonalqualitiestothejobrequirements 1 Relateaspectsofyourtrainingorworkexperiencetothoseofthetargetposition 2 Outlineyoureducationalpreparationforthejob 3 Provideproofthatyoucanlearnquickly areahardworker canhandleresponsibility and orgetalongwellwithothers 4 Presentampleevidenceofthepersonalqualitiesandtheworkattitudesthataredesirableforjobperformance Examples 1 IfeelthatIhavethequalificationsnecessarytoeffectivelyhandletheresponsibilitiesoftheposition 2 Withmorethantwoyearsofexperienceworkingasapart time inBeijingSifangTechnologyCor IbelievethatIwouldbeanexcellentcandidateoftheposition 3 IwillfinishmyBachelor sDegreeinJulyatFudanUniversity Iamcurrentlyseekingfull timeemploymentasanEnglishteacher 4 IampresentlyasenioringoodstandingatPekingUniversity duetograduateinJulyreceivingaBachelor sDegreewithamajorinaccounting Enclosedpleasefindthedetailsandkindlyforyourcon