家居建材营销活动策划方案

We will continue to improve the company s internal control system and steady improvement in ability to manage and control optimize business processes to ensure smooth processes responsibilities in place to further strengthen internal controls play a control post independent oversight role of evaluation complying with third party responsibility to actively make use of internal audit tools detect potential management streamline standardize related transactions strengthening operations in accordance with law Deepening the information management to ensure full communication zero resistance To constantly perfect ERP and BFS and PI and MIS and SCM information system based construction full integration information system achieved information resources shared to expand Portal system application of breadth and depth play information system on enterprise of Assistant role to perfect daily run maintenance operation of records promote problem reasons analysis and system handover to strengthening BFS and ERP and SCM technology application of training improve employees application information system of capacity and level Humanistic care to ensure zero To strengthening Humanities care continues to foster company wind clear and gas are and heart Shun of culture atmosphere strengthening love helped trapped care difficult employees carried out style activities rich employees life strengthening health and labour protection organization career health medical control career against continues to implementation psychological warning prevention system training employees health of character and stable of mood and enterprising of attitude created friendly fraternity of Humanities environment To strengthen risk management ensure that the business of zero risk To strengthened business plans management will business business plans cover to all level ensure the business can control in control to close concern financial and coal electric linkage and energy saving scheduling national policy trends strengthening track active should to implementation State owned assets method further specification business financial management to perfect risk tube control system achieved risk recognition and measure and assessment and report and control feedback of closed ring management improve risk prevention capacity To further standardize trading and strive to achieve according to law standardize and fair Innovation of performance management to ensure that potential employees zero fly To strengthen performance management process control enhance employee evaluation and levels of effective communication to improve performance management To further quantify and refine employee standards Work full play party and branch and members in five type Enterprise construction in the of core role and fighting fortress role and pioneer model role to continues to strengthening four good leadership construction full play levels cadres in enterprise development in the of backbone backbone role to full strengthening members youth work full play youth employees in company development in the of force role to improve independent Commission against corruption work level strengthening on enterprise business key link of effectiveness monitored And maintain stability To further strengthen publicity and education improve the overall legal system We must strengthen safety management establish and improve the education supervision and evaluation as one of the traffic safety management mechanism To conscientiously sum up the Olympic security controls promoting integrated management to a higher level higher standards a higher level of development Employees today is lunar calendar on December 24 the ox Bell is about to ring at this time of year we clearly feel the pulse of the XX power generation company to flourish to more clearly hear XX power generation companies mature and symmetry breathing Recalling past one another across a railing we are enthusiastic and full of confidence Future development opportunities we more exciting fight more spirited Employees let us together across 2013 full of challenges and opportunities to create a green low cost operation full of humane care of a world class power generation company and work hard The occasion of the Spring Festival my sincere wish that you and the families of the staff in the new year good health happy happy XXXX 家居建材营销活动家居建材营销活动 策策 划划 方方 案案 审核人 XXX 家私 审批人 XXX 家私 编制人 卓道企业管理咨询有限公司 We will continue to improve the company s internal control system and steady improvement in ability to manage and control optimize business processes to ensure smooth processes responsibilities in place to further strengthen internal controls play a control post independent oversight role of evaluation complying with third party responsibility to actively make use of internal audit tools detect potential management streamline standardize related transactions strengthening operations in accordance with law Deepening the information management to ensure full communication zero resistance To constantly perfect ERP and BFS and PI and MIS and SCM information system based construction full integration information system achieved information resources shared to expand Portal system application of breadth and depth play information system on enterprise of Assistant role to perfect daily run maintenance operation of records promote problem reasons analysis and system handover to strengthening BFS and ERP and SCM technology application of training improve employees application information system of capacity and level Humanistic care to ensure zero To strengthening Humanities care continues to foster company wind clear and gas are and heart Shun of culture atmosphere strengthening love helped trapped care difficult employees carried out style activities rich employees life strengthening health and labour protection organization career health medical control career against continues to implementation psychological warning prevention system training employees health of character and stable of mood and enterprising of attitude created friendly fraternity of Humanities environment To strengthen risk management ensure that the business of zero risk To strengthened business plans management will business business plans cover to all level ensure the business can control in control to close concern financial and coal electric linkage and energy saving scheduling national policy trends strengthening track active should to implementation State owned assets method further specification business financial management to perfect risk tube control system achieved risk recognition and measure and assessment and report and control feedback of closed ring management improve risk prevention capacity To further standardize trading and strive to achieve according to law standardize and fair Innovation of performance management to ensure that potential employees zero fly To strengthen performance management process control enhance employee evaluation and levels of effective communication to improve performance management To further quantify and refine employee standards Work full play party and branch and members in five type Enterprise construction in the of core role and fighting fortress role and pioneer model role to continues to strengthening four good leadership construction full play levels cadres in enterprise development in the of backbone backbone role to full strengthening members youth work full play youth employees in company development in the of force role to improve independent Commission against corruption work level strengthening on enterprise business key link of effectiveness monitored And maintain stability To further strengthen publicity and education improve the overall legal system We must strengthen safety management establish and improve the education supervision and evaluation as one of the traffic safety management mechanism To conscientiously sum up the Olympic security controls promoting integrated management to a higher level higher standards a higher level of development Employees today is lunar calendar on December 24 the ox Bell is about to ring at this time of year we clearly feel the pulse of the XX power generation company to flourish to more clearly hear XX power generation companies mature and symmetry breathing Recalling past one another across a railing we are enthusiastic and full of confidence Future development opportunities we more exciting fight more spirited Employees let us together across 2013 full of challenges and opportunities to create a green low cost operation full of humane care of a world class power generation company and work hard The occasion of the Spring Festival my sincere wish that you and the families of the staff in the new year good health happy happy 目目 录录 第一部分 活动筹备 一 活动背景 二 活动整体概要 第二部分 活动实施 一 实施步骤 二 终端执行细则 1 前期准备 2 终端宣传布置 3 宣传推广 第三部分 活动文案 一 物料文案 二 报纸软文 We will continue to improve the company s internal control system and steady improvement in ability to manage and control optimize business processes to ensure smooth processes responsibilities in place to further strengthen internal controls play a control post independent oversight role of evaluation complying with third party responsibility to actively make use of internal audit tools detect potential management streamline standardize related transactions strengthening operations in accordance with law Deepening the information management to ensure full communication zero resistance To constantly perfect ERP and BFS and PI and MIS and SCM information system based construction full integration information system achieved information resources shared to expand Portal system application of breadth and depth play information system on enterprise of Assistant role to perfect daily run maintenance operation of records promote problem reasons analysis and system handover to strengthening BFS and ERP and SCM technology application of training improve employees application information system of capacity and level Humanistic care to ensure zero To strengthening Humanities care continues to foster company wind clear and gas are and heart Shun of culture atmosphere strengthening love helped trapped care difficult employees carried out style activities rich employees life strengthening health and labour protection organization career health medical control career against continues to implementation psychological warning prevention system training employees health of character and stable of mood and enterprising of attitude created friendly fraternity of Humanities environment To strengthen risk management ensure that the business of zero risk To strengthened business plans management will business business plans cover to all level ensure the business can control in control to close concern financial and coal electric linkage and energy saving scheduling national policy trends strengthening track active should to implementation State owned assets method further specification business financial management to perfect risk tube control system achieved risk recognition and measure and assessment and report and control feedback of closed ring management improve risk prevention capacity To further standardize trading and strive to achieve according to law standardize and fair Innovation of performance management to ensure that potential employees zero fly To strengthen performance management process control enhance employee evaluation and levels of effective communication to improve performance management To further quantify and refine employee standards Work full play party and branch and members in five type Enterprise construction in the of core role and fighting fortress role and pioneer model role to continues to strengthening four good leadership construction full play levels cadres in enterprise development in the of backbone backbone role to full strengthening members youth work full play youth employees in company development in the of force role to improve independent Commission against corruption work level strengthening on enterprise business key link of effectiveness monitored And maintain stability To further strengthen publicity and education improve the overall legal system We must strengthen safety management establish and improve the education supervision and evaluation as one of the traffic safety management mechanism To conscientiously sum up the Olympic security controls promoting integrated management to a higher level higher standards a higher level of development Employees today is lunar calendar on December 24 the ox Bell is about to ring at this time of year we clearly feel the pulse of the XX power generation company to flourish to more clearly hear XX power generation companies mature and symmetry breathing Recalling past one another across a railing we are enthusiastic and full of confidence Future development opportunities we more exciting fight more spirited Employees let us together across 2013 full of challenges and opportunities to create a green low cost operation full of humane care of a world class power generation company and work hard The occasion of the Spring Festival my sincere wish that you and the families of the staff in the new year good health happy happy第 3 页共 12 页 第一部分 活动筹备 一 活动背景一 活动背景 1 2015 年是品牌竞争非常激烈的一年 跨入 16 年 是家居建材品牌关键的一年 也是竞争加剧的 一年 16 年春季 各个企业 商家品牌经过一段时间的准备 策划和酝酿 俱蓄势待发 要在激烈竞争 中占取优势 就必须先发制人 主动出击 开春就努力提高市场的占有率 进一步提高品牌知名度 为 取得 16 年销售佳绩做好铺垫 2 2015 年 中消协把 消费与责任 确定为 16 年消费年主题 顺应社会潮流 启动 责任 贴心 大型活动 义无返顾的扛起 责任 这面大旗 强势推出 真情绿卡 让消费者的权益终身受到保护 树立良好的社会形象 二 活动整体概要二 活动整体概要 1 1 活动目的 活动目的 1 打造具有强烈的社会责任感 诚信的品牌形象 2 和消费者一起互动 提高消费者参与的积极性和售后服务的影响力 3 发起 16 年第一轮促销攻势 抢占消费者心智 争夺市场销量 2 2 活动主题 活动主题 责任 贴心 启动真情绿卡服务工程 3 3 活动口号 活动口号 1 真情绿卡 拒绝虚假 2 真情绿卡 居家无忧 3 绿卡行天下 服务全无忧 4 4 活动时间 活动时间 2015 年 12 月 18 日 12 月 20 日 5 5 活动范围 活动范围 建材市场各门店 6 6 活动阶段活动阶段 阶段阶段推广内容推广内容时间时间备注备注 1 责任 贴心 启动真情绿卡服务工程 12 月 18 12 月 20 活动启动阶段 文 案 物料准备阶段 广告全上 2 新老用户电话回访 12 月 20 28 日领取绿卡 3 首推启动主题促销 3 月 1 日 9 日送真情绿卡手册 7 7 活动内容 活动内容 责任 贴心 启动真情绿卡服务工程 绿卡传情绿卡传情 消费者预约登记 可提前拥有 真情绿卡 优先享受各项活动优惠 绿卡回报 绿卡回报 持有绿卡的顾客 活动期间凭卡消费领抽奖卷 可参与汽车大奖等抽奖活动 绿卡有礼 绿卡有礼 凭绿卡可领取神秘礼物一份 绿卡定金 凭绿卡可在卖场四个分会场参与微信门店定金绿卡定金 凭绿卡可在卖场四个分会场参与微信门店定金 6 6 天大赠送活动 天大赠送活动 注 当天为活跃市场气氛 可以各楼层为单位 组织相关活动 注 当天为活跃市场气氛 可以各楼层为单位 组织相关活动 此意见仅供参考此意见仅供参考 促销时间 促销时间 2015 年 3 月 8 日 We will continue to improve the company s internal control system and steady improvement in ability to manage and control optimize business processes to ensure smooth processes responsibilities in place to further strengthen internal controls play a control post independent oversight role of evaluation complying with third party responsibility to actively make use of internal audit tools detect potential management streamline standardize related transactions strengthening operations in accordance with law Deepening the information management to ensure full communication zero resistance To constantly perfect ERP and BFS and PI and MIS and SCM information system based construction full integration information system achieved information resources shared to expand Portal system application of breadth and depth play information system on enterprise of Assistant role to perfect daily run maintenance operation of records promote problem reasons analysis and system handover to strengthening BFS and ERP and SCM technology application of training improve employees application information system of capacity and level Humanistic care to ensure zero To strengthening Humanities care continues to foster company wind clear and gas are and heart Shun of culture atmosphere strengthening love helped trapped care difficult employees carried out style activities rich employees life strengthening health and labour protection organization career health medical control career against continues to implementation psychological warning prevention system training employees health of character and stable of mood and enterprising of attitude created friendly fraternity of Humanities environment To strengthen risk management ensure that the business of zero risk To strengthened business plans management will business business plans cover to all level ensure the business can control in control to close concern financial and coal electric linkage and energy saving scheduling national policy trends strengthening track active should to implementation State owned assets method further specification business financial management to perfect risk tube control system achieved risk recognition and measure and assessment and report and control feedback of closed ring management improve risk prevention capacity To further standardize trading and strive to achieve according to law standardize and fair Innovation of performance management to ensure that potential employees zero fly To strengthen performance management process control enhance employee evaluation and levels of effective communication to improve performance management To further quantify and refine employee standards Work full play party and branch and members in five type Enterprise construction in the of core role and fighting fortress role and pioneer model role to continues to strengthening four good leadership construction full play levels cadres in enterprise development in the of backbone backbone role to full strengthening members youth work full play youth employees in company development in the of force role to improve independent Commission against corruption work level strengthening on enterprise business key link of effectiveness monitored And maintain stability To further strengthen publicity and education improve the overall legal system We must strengthen safety management establish and improve the education supervision and evaluation as one of the traffic safety management mechanism To conscientiously sum up the Olympic security controls promoting integrated management to a higher level higher standards a higher level of development Employees today is lunar calendar on December 24 the ox Bell is about to