工业设计专业英语-第十五课

THE IPOD WHICH celebrated its 10th birthday on Sunday may not have been the first portable music player or even the first to play digital music files But it s the one that everyone remembers and will go down in history as one of the most significant technology launches of the 21st century 周日庆祝其 10 周岁生日的 IPOD 可能不是第一台便携式音乐播放器 或者甚至是第一个 播放数字音乐文件的播放器 但这是所有人都记得的 并且将成为 21 世纪最重要的技术 发布之一 Sure there was the Sony Walkman It played cassette tapes and everyone had one but no one fondly remembers the Walkman s industrial design Nor was the Walkman even the first mobile music device That distinction goes to various portable vinyl players yes vinyl that floated around during the pre Walkman era 当然 有索尼随身听 它播放了盒式磁带 每个人都有一个 但没有人怀念 Walkman 的 工业设计 Walkman 也不是第一款移动音乐设备 这种区别适用于各种便携式乙烯基播放 器 是的 乙烯基 在前期 Walkman 时代浮现 The iPod though was the most revolutionary portable music player of all and vividly demonstrated Apple s authority as a consumer electronics manufacturer When it launched the iPod was able to benefit from the rogue music distribution of peer to peer file sharing services like Napster and that helped provide a foothold 不过 iPod 是所有人中最具革命性的便携式音乐播放器 并生动地展现了苹果作为消费电 子产品制造商的权威 当它启动后 iPod 就能够从 Napster 等 P2P 文件共享服务的流氓 音乐发行中受益 并且帮助提供了一个立足点 But the iPod s real success enabler was iTunes a fully curated platform with buy in from the music industry And then there was the device s industrial design The first iPod was an object of techno lust and the product line s design has only become more enchanting 但是 iPod 的真正成功推动者是 iTunes 这是一个可以从音乐行业买入的完全策划平台 然后是设备的工业设计 第一个 iPod 是技术的对象 产品线的设计只是变得更加迷人 Available in some two dozen iterations over the years the iPod made music accessible to everyone In short order there was an option for every budget and for every application an iPod Classic with up to 160GB of storage that s 40 000 songs for true music aficionados and DJs smaller sporty shuffles and nanos perfect for exercising and extreme mobility and eventually the iPod touch for playing games and watching videos 这些年来 iPod 可以提供几十次迭代 iPod 让每个人都可以使用音乐 简而言之 每种预 算和每种应用都有一个选项 一台 iPod Classic 可存储高达 160GB 的存储空间 这是 40 000 首歌曲 供真正的音乐爱好者和 DJ 使用 更小 运动型洗牌和纳米 适合运动 和极度活动 并最终用于玩游戏和观看视频的 iPod touch It s a breathtaking product catalog So let s take a look at how the iPod has evolved over the years and where it s headed next 这是一个惊人的产品目录 那么让我们来看看 iPod 多年来的发展历程以及接下来的发展方 向 With iPod Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever you go said Steve Jobs in the first iPod press release With iPod listening to music will never be the same again 在 iPod 上 苹果发明了一种全新的数字音乐播放器 让您可以将整个音乐收藏放到口袋 里随时随地听 史蒂夫乔布斯在第一次 iPod 新闻发布会上说 用 iPod 听音乐永远不会 再一样 The original iPod featured five buttons on its face located below a 160 x 128 monochrome display Menu play pause next and previous tracks encircled a scroll wheel with a selection button in the center The scroll wheel was used to cycle through songs and adjust the volume Later this button functionality would be encapsulated by Apple s signature click wheel 原装 iPod 的脸上有五个按钮 位于 160 x 128 的黑白显示屏下方 菜单 播放 暂停 下 一首和上一首曲目围绕着一个滚轮 中央有一个选择按钮 滚轮用于循环播放歌曲并调整 音量 稍后 这个按钮功能将被 Apple 的签名点击轮盘封装 The original iPod weighed in at 6 ounces and could hold up to 1 000 CD quality tracks on its 5GB hard drive It had a battery life of 10 hours and cost 400 It was also only compatible with Macs 原装 iPod 的重量为 6 盎司 并可在其 5GB 硬盘上容纳高达 1000 个 CD 品质的音轨 它 的电池寿命为 10 小时 售价 400 美元 它也仅与 Mac 兼容 The iPod s minimalist white design hinted at future Apple product stylings like the MacBook which debuted in 2006 iPod 的简约白色设计暗示了未来的苹果产品风格 如 2006 年推出的 MacBook The iPod largely maintained the same size and form factor over the years The latest installment in what was previously simply referred to as the iPod line is the iPod Classic which was unveiled in 2007 It provides 36 hours of audio playback and six hours of video which can be viewed on its 2 5 320 x 240 backlit display 多年来 iPod 在很大程度上保持了相同的尺寸和外形 以前简称为 iPod 产品线的最新版 本是 2007 年推出的 iPod Classic 它提供 36 小时的音频播放和 6 小时的视频播放 可以 在其 2 5 英寸 320 英寸 x 240 背光显示屏 The iPod mini which was introduced in 2004 first epitomized an ethos we ve seen Apple grow to embrace over the years smaller is better It measured a mere 3 6 inches in length and weighed 3 6 ounces with a 138 x 110 resolution monochrome LCD 2004 年推出的 iPod mini 首先体现了我们多年来看到苹果成长为拥抱的一种风气 越小 越好 它测量的长度仅为 3 6 英寸 重量为 3 6 盎司 采用 138 x 110 分辨率的单色 LCD But the iPod mini wasn t just revolutionary for its smaller size It was also the first iPod to sport the iconic touch sensitive click wheel that would dominate a number of iPod lines and become a signature feature of the iPod 但 iPod mini 不仅仅是小尺寸的革命性产品 它也是第一款运用标志性触摸点击转轮的 iPod 它将支配许多 iPod 线路并成为 iPod 的标志性功能 The mini was announced in January 2004 and was retired in September 2005 in favor of the next generation of pint sized iPods the nano line Mini 于 2004 年 1 月宣布 并于 2005 年 9 月退役 转而使用下一代小型 iPod 纳米线 The iPod nano was the successor to the short lived iPod mini It probably more so than any other iPod line has gone through significant hardware transformations over the years iPod nano 是短命的 iPod mini 的继任者 它可能比任何其他 iPod 产品线更多 多年来经 历了重大的硬件改造 The nano started out as a 1 6 by 3 5 inch rectangle that weighed only 1 5 ounces less than half the heft of the iPod Mini Its 1 5 inch display was color like that of the first color screen iPod Classic that was unveiled earlier in 2005 纳米开始是一个 1 6 3 5 英寸的矩形 重量只有 1 5 盎司 不到 iPod Mini 的一半 它的 1 5 英寸显示屏是彩色的 就像 2005 年初推出的第一款彩色屏幕 iPod Classic 一样 One of the nano s notable morphings was in its third generation which came to be known as the fat nano The fat nano included a 2 inch QVGA display and a wider 2 75 inch heavier 1 74 ounce design 纳米的显着变体之一是在其第三代 后来被称为 胖纳米 胖纳米包括一个 2 英寸的 QVGA 显示屏和一个更宽 2 75 英寸 更重 1 74 盎司 的设计 The current sixth generation iPod nano is a pint sized 1 5 by 1 6 inches and features a multitouch screen and a clip like that found on the iPod shuffle 目前的第六代 iPod nano 尺寸仅为 1 5 英寸 1 6 英寸 配备多点触控屏幕和一个夹子 就 像 iPod shuffle 上的一样 2005 was the year of the iPod We saw the introduction of the iPod nano the first color screen iPods and the display less scroll wheel less iPod shuffle 2005 年是 iPod 的一年 我们看到了 iPod nano 第一款彩屏 iPod 和无滚轮 iPod shuffle 的推出 The iPod shuffle was Apple s new entry level iPod model It used flash memory 512 MB or 1 GB up to 240 songs and was designed so users could simply set it to play and begin listening all with a minimum of U I interaction iPod shuffle 是苹果新的入门级 iPod 机型 它使用闪存 512 MB 或 1 GB 最多 240 首歌 曲 并设计为用户可以简单地将其设置为播放并开始收听 所有这些都以最少的 UI 交互 进行 A hallmark of the shuffle from the second generation on was a clip on the back that allowed users to snap the teensy music player to their clothing This improved upon the first gen shuffle which featured a cap that fit over its USB port which was attached to a lanyard that could be worn around the neck not quite as user friendly if you re bouncing around doing jumping jacks or jogging 从第二代开始 shuffle 的标志就是背面的一个夹子 它允许用户将这个很小的的音乐播放 器拍到他们的衣服上 第一代洗牌技术得到了改进 其特点是在其 USB 接口上安装了一 个帽子 该帽子连接到可以戴在脖子上的挂绳上 如果您在跳跃式插孔或慢跑时弹跳不够 Pictured here is the third generation model from 2009 which came in 2GB and 4GB flavors and touted a 1 8 x 0 7 x 0 3 inch chassis The most current fourth generation shuffle debuted in 2010 and is approximately a 1 2 inch square only room enough for a small scroll wheel on its face 图为 2009 年推出的第三代机型 它具有 2GB 和 4GB 两种风格 并推出 1 8 x 0 7 x 0 3 英 寸的机箱 最新的第四代 shuffle 在 2010 年首次亮相 大约只有 1 2 英寸的方形空间 足 以容纳一个小型滚轮 The iPod touch is the most recent addition to the iPod family iPod touch 是 iPod 系列的最新成员 The iPhone debuted in January 2007 and a little over six months later a more minimally featured doppelganger dubbed the iPod touch landed as well iPhone 于 2007 年 1 月首次亮相 六个月后又推出了一款名为 iPod touch 的功能更强大的 多功能一体机 同样也降落了 The touch sported the same multi touch interface as the iPhone and also ran iOS Apple s mobile operating system Although it has Wi Fi connectivity what distinguishes it from its more expensive iPhone cousin is that it lacks cellular network access GPS and a built in compass 这款触摸屏与 iPhone 一样拥有多点触控界面 并且还运行了苹果的移动操作系统 iOS 尽 管它具有 Wi Fi 连接 但它与其更贵的 iPhone 堂兄的区别在于它缺乏蜂窝网络接入 GPS 和内置指南针 When the touch debuted Steve Jobs described it as training wheels for the iPhone With almost all the same features but a more budget friendly price tag it recently dropped to 199 for 8GB 299 for 32GB and 399 for 64GB the touch is a good option for those who want iOS games and apps but not the monthly phone bill 当触摸开始时 史蒂夫乔布斯将其描述为 iPhone 的训练轮 几乎所有相同的功能 但 预算更友好的价格标签 它最近下降到 8GB 的 199 美元 32GB 的 299 美元和 64GB 的 399 美元 对于那些想要 iOS 游戏和应用程序 但不是每月电话账单 The touch is now in its fourth iteration It s got a rear facing camera which can take 960 x 720 photos and record 720p video and a front facing camera for Apple s video chatting service FaceTime It includes an A4 processor the same as the iPhone 4 and a gyroscope Traditionally only available in black earlier this month Apple announced it would be available in white as well 触摸现在在第四次迭代中 它有一个后置摄像头 可拍摄 960 x 720 张照片并录制 720p 视频 以及 Apple 视频聊天服务 FaceTime 的前置摄像头 它包括一个 A4 处理器 与 iPhone 4 相同 和一个陀螺仪 传统上只有黑色 本月早些时候 苹果宣布它也将以白色 出售 The iPod nano has sparked an accessory revolution and now the roughly 1 5 inch square music player can be used in a variety of non music related functions iPod nano 引发了一场配件革命 现在大约 1 5 英寸的方形音乐播放器可用于各种非音乐 相关功能 Nano watches have been an extremely popular application In response Apple even issued some recent software updates that let you turn the nano into a watch with 16 new clock faces 纳米手表一直是一个非常受欢迎的应用程序 作为回应 Apple 甚至发布了一些最新的软 件更新 让您可以将纳米转换为 16 个新时钟表面的手表 And because the nano is often a workout accessory Apple updated the device so it tracks your walks and runs with a built in pedometer and Nike 而且因为纳米通常是一种锻炼配件 所以苹果公司更新了该设备 以便跟踪您的散步并使 用内置计步器和 Nike 运行 Unfortunately it looks like the iPod s days are numbered For many consumers their newest Apple music playing device isn t a dedicated music player at all Instead they use the iPhone 不幸的是 它看起来像 iPod 的日子很少 对于许多消费者来说 他们最新的 Apple 音乐 播放设备根本不是专用音乐播放器 相反 他们使用 iPhone iPod sales have been steadily declining since a peak of 22 7 million sales in December 2008 In Apple s most recent earnings announcement iPod sales fell 27 percent from the same time period the ye