法国服装学院esmod的研究生英语招生简介以及中文翻译.doc

master of arts Fashion & market 时尚&营销an outstanding program associating product strategy to management and communication in fashion firms一门杰出的课程，结合了在时尚企业中对商品趋势的管理和沟通Available to students who have graduated from the 3 years fashion design or pattern drafting program who wish to integrate the job market with multiple skills. It is also available as a 3rd specialization after studies in business administration or communication.仅对有3年艺术时尚设计学历的或者是pattern drafting program（打板？），希望让自己有更丰富的技术的学生招生，也对学习了商务管理和沟通方面的学生开放作为第三？专业PROGRAM 34行Discovery of the fashion network时尚界之大发现introduction to the network时尚界导论analysis of the sectors: womens wear , mens wear, childrens wear and accessories各类分析：女装，男装，童装，配件history and sociology历史和社会学collection strategy（产品）奢侈品趋势technology et production engineering技术和商品制造the network and globalization trends行业和全球趋势leading brand names领先品牌名称The Fashion network and marketingthe origin of marketing in the network行业内营销的起源the environments influence on the network行业内环境的影响understanding the consumer phenomena理解消费者现象a fashion products international magnitude一个时尚制造者的国际分量（很大）fashion product strategy时尚制造趋势fashion product intellectual and industrial protection时尚制造的知识和工艺的保护product coherence制造条理the evolution of distribution methods分销理论的改革export / import :fashion product sourcing出口、进口：时尚制造的源头the relevance and adaptation of communication on purchase action购买活动中的沟通上的关联和适应Fashion Merchandising时尚广告推销，销售规划origin起源dramatizing the product商品夸张devices动机esthetic and cost-effectiveness美学和实用atmosphere and sales outlet management市场氛围和外销（or 批发）？管理Fashion Media时尚媒体the bases and supports基础和支持written communication techniques写下交流的技巧coaching and expert oral presentation教授与研究口头展示fashion semiology时尚符号communication strategy and product image construction交流趋势和商品外观建设at the end of the program, students must write a dissertation relevant to the different fashion markets. They will present their dissertation to a jury of fashion professionals.在计划的最后，学生要写一份毕业论文是关于不同的时尚市场。这份论文最后会给一个由时尚教授组成的团队来评判。master of arts fashion managementa specialization year: with sectorial（扇形的） expertise in the transversal （横向的）aspect of fashion特殊化一年制：教授时尚业内的专业知识？program goals: to train professionals to be operational immediately, to have the necessary management skills and the capacity to adapt quickly to the demands of a fast changing international market项目目标：培养有职业素质的，能够立刻上手的，对于一个迅速转变的国际市场有足够的管理知识和适应能力的人才PROGRAM 22行the courses are orientated around 5 principal subjects. that follow the creation and marketing of collections. some of the courses are taught in EnglishDiscovery of the fashion networkhistory and sociology历史和社会学collection strategy奢侈品趋势the network and globalization业内和全球trends趋势leading and brand names领先品牌名称Management and creative approachdevelopment of the students creativity and acquirement of techniques in graphic design发展学生的创造力和以及培养学生获得绘画设计方面的基数Productionthe upstream activities of the fashion economy时尚经济的逆流活动？management et marketingnegociating skills谈判技巧techniques in retail sales零售基数setting up a firm and brands name 创立一个公司和品牌名称managements skills管理技巧Communicationstaff management techniques员工管理技术visits to international fashion places and firms拜访国际时尚之都&公司master of arts fashion marketing & managementan outstanding program taught in English associating product strategy with management and communication in fashion firms一个杰出的项目，英语教学。结合了时尚公司中的商品趋势的管理和交流（同1，除了英语）PROGRAM 24行Fashionthe different sectors of fashion field时尚领域的不同部分life styles生活方式trend analysis趋势分析fashion history and sociology时尚历史和社会学brands identity品牌定位Fashion Businessfrom creation to manufacturing从创造到生产economical background of the fashion market节约背景下的时尚市场segmentation , positioning, and targeting分割，配置，命中目标？foundations of fashion marketing mix时尚市场混合的基础fashion business internationalization时尚产业的全球化market strategies for brand development品牌发展的市场趋势distribution channels分销渠道Fashion managementExpert o