XX商城开业策划.doc

XX商城开业策划 XX商城开业策划XX mallopening schemeAuthor:anonymous date:xx-10-27popular value:font:in the big smallPart1:summary ofactivitiesActivity theme:XX mallforever (9)service monthseries activitiesThematic elementsPreferential serviceTopic elaborationThe themehighlights theservice desireof XX shopping mallserving the customers forever(which servesas theservice concept of XX mall).Everlasting and unchangingis homophonicin September,9,which iswell suitedto theperiod ofopening.As aresult,the annualSeptember will be designatedasXX shoppingmall,and willbe binedwith theannual celebrationto carryout aseries ofrelated activities.Alternative topicsTo serve the customers,to makethe heartcloser to the heartWin withdiscount and sincerity Withdiscount and sincere service to everlastingConcessions everlastingandunchanging,service foreverEverlasting (9)months,long service!For along time!For along time!.Topic municationperformance Runthrough activities,forming thebodys performance.Effective interactiveinterpretation andcontent delivery.All itemsare marked.All publicityperformance.Social impactand wordof mouth.Activity overview:Range ofmotion Changji(mainly)Activity formPreferential activitiesmainly,Ri Masaki20th anniversarycelebration,teachersday andMid Autumn Festival relatedinteractive activities.Basic operationspecification Specificarrangements for:It openedin September6th andjoined the20th anniversarycelebration of Changji.September10th,bless forever (9)teachers dayactivities.In September11th,theMid-Autumn Festival (9)Mid-AutumnFestivalwas held.Active purpose:Background elaborationSupermarket managementhas beea popularretail format.In Changji,for along time,this formathas notbeen welldeveloped.Even whenthebigsupermarket inUrumqi wasopened,the peopleofChangjicame in.This showsthat theChangji publicdemand forlarge supermarketsmentality.Today,Changjis first large,integrated supermarket-XX shoppingmall wasborn,is inline withconsumer trendsand greatprospects fordevelopment.Under thispremise,on thebasis ofpromoting thecorporate image,we shouldstrengthen anddeepen theservice,and maintain thecustomers,and establishthe image ofthe firstbrand ofChangji supermarket,which willcertainly develop.At thepresent stage,it isnecessary,timely andnecessary forthe Ji Ruixiang supermarket to establishan earlystage of the establishmentof thebrand.Active purposeEnhance imageand promoteservice Activityexpectation targetOur goalis:Objective1:set upthe firstbrand ofChangji supermarket industry andstrong brandof Xinjiangsupermarket industry.Objective two:through thisactivity,make it and nationalday relatedactivities formcontinuous echo,use theimageofmunication effectand activitylinkage effect,promote sales.Goal three:strive toXX shoppingmalls inChangji marketrecognition rate of more than90%,the purchaserateofmorethan60%.Activity time:Septemberxx,6-10months Proposal:between maycarry on the preferentialpromotion activity,will formgradually toOctober,the pricewill strengthen.Venue:Ji Ruixiang supermarket andits surroundingarea Activitiesdemand object:Hiroshio Masakishopping publicgroup Featuredescription Hasformed ahabit ofconsumption indowntown Changji,Eager tolook forwardto supermarketconsumption.Appeal elementDiscount andservice Formand performanceof appealGuide andpromote consumption.Dawn tolove,moved to the heart.Continue tohave pleasantrelationship withitandform agood impression.second part:activity environmentlayout andatmosphere constructionGeneral principle:Closely integratethemes toform thematicexpressions.Prominent grandsense,image transmissionand visualeffects.All publicityappears enterprise LOGO,the mainpublicity objectmarkedJi Ruixiangforever (9)service monththeme.Division oflabor layoutplanning:Surrounding blockThe supermarketnear the street andurban trunkcloth standardpublicity (100).Trunk busmarking publicity (50).Promotion ofsupermarket adjacentstreet sign (20).Distribution ofpublicity leafletsfor keyblocks inmercial concentrationareas(50000copies).Outside the supermarket Theflag of the enterprise LOGO isdisplayed outsidethe door (50).The frontof thedoor isequipped withan airlift balloon(with vertical markers,8)There are1-2large archesoutside.Before the supermarket,set upa largetheme exhibitionedition,release thetheme ofactivities andrelated preferential activities.Large colorverticalmarkershung onthe floor (50)The doorwas decoratedwith balloons and bouquets.Supermarket The entrance willbe markedwith thereception deskof the enterpriseLOGO,and promotionalevents,gifts andsouvenirs willbe givento thevisitors.Supermarkets set up Yingbinand shoppingguide miss.A pilotsystem is set upin thesupermarkettoset upan indicatorboard(LOGO)which clearlyidentifies the enterprise50Decorated withballoonsandbouquets atthe topand shelfof thesupermarket.Hanging POPflag onsupermarket top(10000copies).Publicity of theme postersin supermarket(1000copies).In thesupermarket,a restroom issetupin therelevant area,equipped withservice personnel,and gifts and publicitymaterials areissued.Dedicatedenduring as the universe (9)service personnelfloor service,service dressuniform,Phi ribbonJi Ruixiangsupermarket (9)service monthenduring asthe universe.Set upbusiness publicitybooth in thesupermarket,display relatedgifts,promotional articles,exhibits,souvenirs,and provideadvisory services.Promotion oftheme panelsin supermarket(10pieces)To participateintheactivities ofcustomers issuedwith Ji Ruixiangsupermarketlogo visor,handbags andother supplies.Release ofon-site leaflet.third part:activity implementationplanSeptember6th morning:Opening CeremonyColorful openinggrand,happy musicsounded Setoff theexplosive balloonnumber,built-in color(or color)heart-shaped petals and roseto acertain heightwinning card,balloon explosion,color(or color)and thepetals falla winning card.Or byaltitude andcolor(or color)petalsandwinningcard.The contentoftheprogram willbe coordinatedwith the20th anniversarycelebration ofChangji(organized byJi Ruixiang)-for newscampaigns Game(suggestion);1,love spellwill winFor make-up game,can bemarked thatparticipants souvenirenterpriseLOGO.That markedtheenterpriseLOGO andimposition ofcustomer serviceto enduringastheuniverse.Time game,the shortesttime towin,willbe rewarded.2,US Makeup oftwo people.By theside ofeach station,blindfolded(or hooded),the moderatorupset theirorder.Then,start looking.All participatingcustomers mayreceive asouvenir indicatingclearly theLOGO oftheenterprise.Within agiven periodof time(5minutes),the correctgroup willberewarded.September10bless forever (9)teachers Dayactivities Specialoffers forteachers.Present atribute tothe teacher:Mail(or send)giftsandcards toteachers.Contact thestudentsAssociation andprovide themwith gifts,which willorganize studentsto presenta gifttotheteacher inclass(Ji Ruixiangsupervises)-for newscampaigns September11th,reunion everlasting (9)mid autumnfestival activitiesSeptember6th-10,moon cakeStreetactivities Nearthesupermarketarea,choose amain streetfor thisevent.Organize themoon cakesinthesupermarket andinvite othermoon cakesto joinTheentrancetothestreet isset witharches,markedXX shoppingmoon cakestreet.Reception deskissetup atthe cornerHanging clothmark(50article)onthestreet Relatedsales placeJiRuixiangsupermarket promotional materials andmoon cakepromotionalmaterialsWe offera freesitting roomwith moon cakes andrelated promotionalmaterials Mooncakediscount saleSeptember11th,reunion everlasting (9)mid autumnfestival activitiesThe elderly and orphansaround specialmooncakegift mooncake tothestreet.And theelderlyandorphans tocelebrate theMid AutumnFestival-related newscoverage Otherpromotions Thecharge forshopping was200yuan(JiRuixiangorganization)fourth part:activities,propaganda andcoordinationPropaganda theme:XXmallforever (9)service monthPropaganda phasedivision:The firststage,before the event propaganda Publicity time:Septemberxx-5Propaganda form:Informing Publicity content:Communication activitiesare aboutto beheld Elements of information munication:XX shoppingmall corporateimage ServiceconceptofXX ShoppingCenter Themes and contents ofthe event Thetime andplace oftheeventMedia arrangement:Mainly bynewspaper mediaand DM.The newspapermedia astheChangji morningnews,urban consumermarket,the craneChangji dailyLayout1/2Edition Operationsteps:DM total50000copies Promotethrough3channels:A,send personnelto sendthe subdistrict B,newspaper folderpage C,mailing Newspaper1,3,5,Changji morningnewsurban consumption1beautiful