星巴克 StarbucksP27

TheStarofStarbucks TheFrappuccinos Backgroundinfo HowardSchultzHowardSchultzisanAmericanbusinessmanandentrepreneurmostwidelyknownaschiefglobalstrategistandchairmanofStarbucks TheFrappuccinos Backgroundinfo StarbucksStarbucksistheworld slargestmultinationalchainofcoffeeshops ItscoffeeshopsintheU S andCanadaareespeciallypopularamongstudentsandyoungurbanprofessionals StoresarenowfoundinChinaandtheUnitedKingdom aswellasothercountries TheFrappuccinos Backgroundinfo MobyDickAn1851novelbyHermanMelville Itdescribestheill fatedvoyageofthewhalingshipPequodtofindanddestroytheeponymouswhitewhale drivenbytheobsessiveCaptainAhab Thelanguageishighlysymbolicandmanythemesrunthroughoutthework Althoughthebookinitiallyreceivedmostlynegativereviews Moby DickisnowconsideredtobeoneofthegreatestnovelsintheEnglishlanguage TheFrappuccinos Backgroundinfo AmericanDreamTheAmericanDreamisabeliefthatintheUnitedStatesofAmerica hardworkanddeterminationcanleadtoabetterlife usuallythroughtheearningofmoney TheAmericanDream however hasbeencriticizedforitsemphasisonmaterialpossessionsasawayoffindinghappiness TheFrappuccinos PrelisteningQuestions Whatisatraditionalcoffeebarlike HaveyoueverbeentoaStarbucks Whatdoyoulikeordislikeaboutit Makealistoftheself mademenyouknowbothinChinaandtheUnitedStates Thencompareyourlistwiththatofaclassmateandholdabriefdiscussionaboutthemeninvolvedinbothlists TheFrappuccinos WordBank anarchistn 无政府主义者blowbackn 负面影响cultn 邪教 异教earthinessn 土味 土性espresson 蒸馏咖啡fracturev 使 破碎 TheFrappuccinos WordBank granden 星巴克中的大杯饮料homogenizev 使同质mockinglyad 愚弄地 取笑地hokeya 俚语 假的 做作的hypen 炒作 大肆宣传ideationn 构思 构思过程peppermintn 薄荷 TheFrappuccinos WordBank pervasivea 遍布的 渗透的prestidigitationn 变戏法 魔术slurpn 啧啧吃的声音splicev 拼接 叠接steepv 泡 茶 浸泡wrathn 愤怒 激怒conjureup使用魔术变出 TheFrappuccinos WordBank firstoff首先 不悦 恼怒的语气 whattheheck究竟offbase大错特错的 没有道理的firsthand第一手的 亲身经历的kickaround无明确目的地做某事letsb inonsth 向 透露秘密lineup排队 TheFrappuccinos WordBank makeasalescall上门推销pulloff成功做某事sleightofhand在变魔术时蒙蔽观众的手法 戏法 花招spellingbee拼字大赛stockoption股票期权turnone sbackon背弃 抛弃 TheFrappuccinos IntroductiontoStarbucks Companystartedin1971inSeattle WashingtonGrewfrom55storesin1989toover2 200storestodayProductssoldinclude beverages pastries wholecoffeebeans coffee relatedretailitems TheFrappuccinos CompanyOverview TheFrappuccinos StarbucksCorporateStrategy MaximizemarketpenetrationProvidearelaxing attractivesocialatmosphereOfferhigh qualityproductsCreateagreatworkingenvironmentAchieveprofitability TheFrappuccinos StarbucksSWOTAnalysis StrengthsLargestmarketshareinindustryDifferentiatedatmosphereWeaknessesAggressiveexpansioncouldleadtomanagerial financialproblemsOpportunitiesWholebeansalesinsupermarketsThreatsLackofownershipofcoffeefarmscanleadtopricefluctuations TheFrappuccinos TaskIGlobalListening 1 D2 B3 B4 B5 D6 D7 A8 A TheFrappuccinos TaskIIListenforDetails 1 T2 T3 F4 T5 F Episode1 TheFrappuccinos Episode2 1 Cmunities8 homeandwork TheFrappuccinos Episode3 1 AnarchistssmashingStarbucks headquartersinSeattle 3 CriticismthatStarbuckshasAmericanizedJapanandChina 4 CriticismthatStarbuckshasspliceditselfintothenationalDNA TheFrappuccinos Episode4 1971 Hefelthewashome AddinganEspressobar Coffeeconsumptionwasdown papercups 3buckseachcup Italianname TheFrappuccinos Episode5 It slocatedinBrooklyn Therearebulletholesinthedoorleadingtoapartment7G Hewasfromapoorneighborhoodandhisfatherwasinjuredonthejob Hewasadeliverydriverwhopickedupanddeliveredclothdiapers TheFrappuccinos Episode5 Therewasnohospitalization nohealthinsurance noworkman scompensationforhisfather Heoffershisemployeeshealthcareandstockoptions Healsopaysfarmershigherthanmarketrateforbeans TheFrappuccinos Discussion Inagroupoftwoorfourstudents discussthequestionsbelow Duringyourdiscussion youareencouragedtodrawoninformationfromtheprogramtosupportyourpoints Attheendofthediscussion aspokespersonforthegroupshouldsummarizeandpresentthegroup sdiscussion TheFrappuccinos TopicsforDiscussion HowsuccessfulisStarbucks Citefactsandfiguresfromyournotestoillustrateyourpoint SchultzandStarbuckshaveseenmuchcriticismfromvarioussources SupposeyouwereSchultz whatwouldyousayindefenseofyourselfandyourcoffeeempire WhatdoyouthinkofSchultz ssocialagenda TheFrappuccinos TopicsforDiscussion DoyouthinkSchultz snewexpansiontotheentertainmentbusinesswillbeanotherhugesuccess Thei