2012届高考英语一轮复习 Unit1《Advertising》精品导学案 译林牛津版必修4VIP

2012届英语一轮精品复习导学案：Unit1Advertising（译林牛津版必修4）一、知识复习 （一）词汇部分1.【原句再现】An advertisement provides information and uses persuasive language andexciting images to encourage people to buy a product or service or believe in an idea.(P2)【知识要点】persuade的用法【诊断练习】用persuade的适当形式填空。Advertisements often provide information and use _ language and exciting images to encourage people to buy a product or service or believe in an idea.I made him change his mind by _, not by force.He _ me into lending him all my savings.I _ him that he was mistaken.2.【原句再现】I have completed my article about advertisements, and Im quite satisfied with it.(P5)【知识要点】satisfy的用法【诊断练习】用satisfy的适当形式完成下列句子。I _ _ _（非常满意）the advertisements he has made.If you dont _(满足)one of the conditions, you cant become a member of our club._ _ _ (令我感到满意的是), there are more and more PSAs to teach us how to live healthy lives on TV and some websites.Our latest publication seems to be _ (令人满意的).All of us said _ _ (满意地)the book recommendation is available.For him, what he has done is _ _ _ (很不满意).3.【原句再现】 China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.(P2)【知识要点】product的用法【诊断练习】汉译英：将下列句子翻译成英文。这家公司生产各种各样的家具。那个国家以生产小型汽车而闻名。这地方因生产乳品而出名。这部影片的摄制耗资二千万美元。4.【原句再现】 They just hope that when you read the ad, you will feel good about their nice comment and remember the words “freshest food” and connect them to the food in the supermarket. (P3)【知识要点】connect与join, unite的区别【诊断练习】用connect/join/unite的适当形式填空。There was no evidence that she was _ with the crime.When you read the ad, you often feel good about their nice comment and remember the words“freshest food” and _ them to the food in the supermarket.The two towns _ by a railway._ the two roads up, we can easily get to the faraway village by car.The tape recorder _ to a loudspeaker.Our town is _ with the neighboring town.5.【原句再现】 I recommend that we purchase 10 copies for the library.(P9)【知识要点】recommend的用法【诊断练习】用recommend的适当形式完成下列句子。I should _ (建议) you to be careful.The committee _ _ (建议提高) the age to twenty-one.The publisher recommended that readers _ _ (不要相信) the writers unique way of thinking and imagination.Can you _ _ _ _ _ _ (推荐给我几本书看)？He made a _（推荐）that the offer of 5% _ _ _ (应予拒绝).6. 【原句再现】However, we still must be aware of the methods used in advertisements to try and sell us things.(P2)【知识要点】aware的用法【诊断练习】根据中文提示，完成下列句子。I was _ _ of the fire.我没有意识到火。Are you _ _ you are sitting on my hat? 你知道你坐在我的帽子上了么？Im _ aware that very few jobs are available. 我很清楚工作机会非常少。7. 【原句再现】Its fashionable; its convenient! It allows you to take photographs continuously for up to 6 hours.(P16) 【知识要点】convenient的用法8. 【原句再现】In order to determine your audience, you will need to do a little research.(P18)【知识要点】determine的词组用法9. 【原句再现】PSAs are meant to teach us and help us lead better lives.(P3)【知识要点】lead的用法10.【原句再现】A commercial advertisement is one which someone has paid for to promote a product or service.【知识要点】promote的用法11.【原句再现】The advertiser want you to read the word fights and think that the toothpaste cures bad breath, but it does not say all.(P2)【知识要点】cure的用法12.【原句再现】I recommend that we purchase 10 copies for the library.(P9)【知识要点】purchase的用法（二）句型部分1.【原句再现】We are so used to them that we often do not even realize how many we see or even hear in a day. (P2)【知识要点】sothat/suchthat【诊断练习】选出能填入题干空白处的最佳答案。They are _ good boys that the teacher never scolds them at all. A. so B. such C. as D. 不填It was _ tall a building that I had to go up by lift.A. so B. such C. very D. 不填2.【原句再现】Not all ads play tricks on us though.(P3)【知识要点】not all部分否定句式的用法【诊断练习】转换句型并将句子翻译成中文。Not all the students in our school can go to college._ the students in our school cant go to college._None of the students in our school shall break the school rules._二、词汇识记（一）单词部分1.广告（n.）_ 3.更新（vt）_ 5.犯错误（vt.） _ 7.开发，建构（vt.）_ 9.方式，途径（n.）_ 11.特色，特点（n.）_ 2.方便的（adj.） _ 4.可获得的（adj.） _6.各种各样的（adj.） _ 8.作出反应 （vi.） _ 10.感到厌倦的（adj.）_ 12.特别的 （adj.） _ （二）词块部分1.对习以为常 be _ to doing/sth.3.做一些研究do some _ on 2.诱使某人做某事_ sb. into doing sth. 4.鼓励某人做某事_ sb. to do sth. 5.信任_ in 7.对做评论comment _ 9.打算、旨在做某事be _ to do 11.保护某人免受_ sb. against sth. 13. 大众利益_ welfare 15.迎合_ to 6.即使even _ 8.对感到骄傲be _ of 10.得到良好的教育_good education 12.上的当_ for 14.有很好的质量of high _ 16.过上更好的生活_ a better life三、巩固练习（一）单项填空：选择能填入题干空白处的最佳选项。（40分）( )1. The white blood cells protect the body _ disease germs. A. from attacking B. from being attacked C. from being attacked by D. attacked by( )2. Peter was so excited _he received an invitation from his friend to visit Chongqing.（09重庆）A. where B. that C. why D. when( )3. A _ customer is _ who has no complaints. A. satisfied; people B. satisfying; that C. satisfy; whichD. satisfied; one( )4. The doctor recommended that you swim after eating a large meal. （09浙江）A. wouldnt B. couldnt C. neednt D. shouldnt ( )5. Diligence _ success and failure often _ laziness.A. lies in; leads to B. lies to; leads in C. leads to; lies in D. lies for; leads to( )6. They _ have arrived at lunchtime but their flight was delayed. （11全国） A. will B. can C. must D. should( )7. -_ was it_ they discovered the entrance to the cave of the ancient paintings? -Its a total coincidence.A. How; that B. What; that C. When; whenD. Where; that( )8. -Look! Youve made the same mistake again! -Oh no, not again! _ such a mistake.A. I always makeB. Im always makingC. Ive always madeD. I always made( )9. In the last few years, thousands of films _ all over the world. (11天津)A. have produced B. have been produced C. are producing D. are being produced( )10.I _ catch the early bus because classes begin at 7:00. A. have no choice but B. cannot choose but to C. cannot choose but D. can do nothing but to( )11.Would it be _ for you to pick me up at four oclock and take me to the airport? (08山东)A. free B. vacant C. handy D. convenient( )12.There are plenty of jobs _ in the western part of the country. A. present B. available C. precious D. convenient( )13.So much of interest _that most visitors simply run out of time before seeing it all.A. offers Beijing B. Beijing offers C. does Beijing offer D. Beijing does offers( )14.I hear theyve promoted Tom, but he didnt mention _when we talked on the phone. A. to promote B. having been promoted C. having promoted D. to be promoted( )15. -Have you got any idea for the summer vacation? -I dont mind where we get _ theres sun, sea and beach. A. as if B. as long as C. now that D. in order that( )16.Everything was perfect for the picnic _ the weather. A. in place of B. as well as C. except for D. in case of( )17.The story of the homeless orphan has _ sympathy from the public. (08上海春)A. aroused B. attracted C. defended D. adopted( )18. -When did you last hear _ Jay? -He phoned me this morning, and we agreed _ a time and place to meet. (08湖南)A. of, to B. about, with C. from, with D. from, on ( )19.The message is very important, so it is supposed _ as soon as possible.A. to be sent B. to send C. being sent D. sending( )20.Lets learn to use the problem we are facing _ a stepping-stone to future success. (08全国I)A. to B. for C. as D. by（二）阅读理解：根据短文内容选择能回答所提问题或完成句子的最佳选项。（20分） I once had my Chinese MBA students brainstorming on “two-hour business plans”. I separated them into six groups and gave them an example: a restaurant chain. The more original their idea, the better, I said. Finally, five of the six groups presented plans for restaurant chains. The sixth proposed a catering(餐饮) service. Though I admitted the time limit had been difficult, I expressed my disappointment.My students were middle managers, financial analysts and financiers from state-owned enterprises and global companies. They were not without talent or opinions, but they had been shaped by an educational system that rarely stressed or rewarded critical thinking or inventiveness. The scene I just described came in different forms during my two years teaching at the school. Papers were often copied from the Web and the Harvard Business Review. Case study debates were written up and just memorized. Students frequently said that copying is a superior business strategy, better than inventing and creating.In China, every product you can imagine has been made and sold. But so few well-developed marketing and management minds have been raised that it will be a long time before most people in the world can name a Chinese brand.With this problem in mind, partnerships with institutions like Yale and MIT have been established. And then theres the “thousand-talent scheme”: this new government program is intended to improve technological modernization by attracting top foreign-trained scientists to the mainland with big money. But there are worries about Chinas research environment. Its hardly known for producing independent thinking and openness, and even big salary offers may not be attractive enough to overcome this.At last, for China, becoming a major world creator is not just about setting up partnerships with top Western universities. Nor is it about gathering a group of well-educated people and telling them to think creatively. Its about establishing a rich learning environment for young minds. Its not that simple.( )1. Why does the author feel disappointed at his students?A. Because there is one group presenting a catering service.B. Because the six groups made projects for restaurant chains.C. Because all the students copied a case for the difficult topic.D. Because the students ideas were lacking in creativeness.( )2. The underlined word “scheme” in the forth paragraph means_.A. timetableB. themeC. projectD. policy( )3. We can infer from the passage that _.A. China can make and sell any product all over the worldB. high pay may not solve the problem of Chinas research environmentC. cooperation with institutions has been set up to make a Chinese brandD. the new government program are aimed at encouraging imagination( )4. Which is the best title of the passage?A. Look for a New Way of LearningB. Reward Creative ThinkingC. How to Become a CreatorD. Establish a technical Environment（三）任务型阅读：阅读下列短文，并根据所读内容在文章后表格中的空格里填入最恰当的词。（20分）Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers preference for fleeing reality is perfectly matched. This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “A need is not a need for a particular object as much as it is a need for difference” ( Baudrillard). The typical example is Apple Computers IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment. More Attention to the Image of ProductMain comparisonsContextsDifferent aspects 1 about by people when they are shopping.In the past, people think more about the 2 of the goods. People today are more easily 3 by the 4 of product and the buying atmosphere.Different 5 to promote salesTraditionally, producers may focus more on the functional utilities of goods.Nowadays, product image should be 6 and there should be more effective 7 with customers. More details worth noticing The 8 for image-centered behaviorInfluenced by computer games and Hollywood movies, peoples 9 is virtualized. 10 are given to prove the importance of imageApple Computers IMAC/ Disney Fairyland/ Las Vegas（四）单词拼写：根据所给句子及汉语注释或首字母拼写单词。（20分）1. When the usual way to deal with a problem does not work, it is time for you to look for a new a_ to solve it.2. In e_ cold weather, the engine might refuse to start. In that case, you must increase the indoor temperature to above 10 degrees centigrade.3. A crime was c_ last week. The police was looking into the case, but they havent found any clues.4. The presidents visit has greatly p_ mutual understanding between the two countries.5. He often give c_ upon the news in the newspapers.6. This digital camera allows you to take photographs _ (连续地)for up to 6 hours.7. What parts of this issue would they care about or be _ with? (与有关)8. I really dont know how to build an ad _. (活动，运动)9. It is a new latest book. Our teacher recommends that I _ a copy to read.（购买） 10.If they want to become the market leader, the company must _（保证）that their product is of high quality.一、知识复习（一）词汇部分1.【参考答案】 persuasive persuasion persuaded persuaded【点拨拓展】persuade为vt. 说服；劝服，常用搭配为persuade sb. to do sth./into doing sth.劝服某人做某事；persuade sb. not to do sth./ out of doing sth.劝服某人不要做某事。形容词为persuasive，劝导性的，劝诱的；有说服力的。名词形式为persuasion。persuade sb. of sth.=convince sb. of sth.使某人相信某事。如果表示“不一定说服”的意思，可以在短语前加上try to 2.【参考答案】am satisfied with satisfy To my satisfaction satisfactory with satisfaction far from satisfactory【点拨拓展】satisfy vt.满足；使满意 常用于be satisfied with，对感到满意和satisfy ones need/demand,满足某人的需要的结构中。如：I didnt like the story; it didnt satisfy me. But perhaps Im hard to satisfy.I was not satisfied with the result.satisfy所对应的名词为satisfaction,形容词为satisfactory3.【参考答案】The company produces different kinds of furniture. The country is famous for the production of small cars. The place is known for its dairy produce. The production of the film cost twenty million US dollars. 【点拨拓展】produce vt. （1）生产,出产;制造;创作；如：The factory produces 1,000 cars a week. 这家工厂每星期生产一千辆轿车。 （2）生育;产(仔) （3）拿出;出示;提出；如：He produced from his pocket a bunch of keys. 他从口袋里掏出一串钥匙。 （4）上演;上映;播放;出版；如：The opera was first produced in 1970. 这个歌剧是在一九七O年首次演出的。 (5) 引起,产生;招致; 如：His arrival produced a sensation. 他的抵达引起了轰动。 （6）使(线)延长;使(面)扩展。做不及物动词 vi. 生产；创作；做n.产品。而production则为n.不可数。产量，生产。4.【参考答案】connected connect are connected/are united Joining is joined/is connected connected/united【点拨拓展】connect 表示“连接；结合”，指两事物在某些方面有关联，但各自保持自己的特点和独立性，可用于具体事物或抽象概念。unite 指许多的个体由于共同的目的或性质结合成一个大的集体。 join 表示“连接；结合”，强调原来是分离的东西，现在连接或联合在一起；还表示“加入；随同”。5.【参考答案】recommend recommended raising (should) not believe recommend me some books to read recommendation, (should)be rejected【点拨拓展】recommend vt. （1）推荐,介绍接as/for； Can you recommend me some new books on this subject? 你能推荐一些有关这个学科的新书给我吗? （2）建议,劝告接v-ing；I recommend complying with safety regulations. 我劝你遵守安全规则。 （3）recommend在其对应的名词性从句中，常用should型虚拟语气。recommend对应的名词为recommendation。6.【参考答案】not aware aware that well/quite【点拨拓展】be/become aware of 意味着“知道，意识到”。相当于be conscious