商务英语 Unit8 [武汉理工]

Unit8 BusinessEnglish 2 TextA WordsandExpressionsaccessoryn 附件 附属品 配件alignmentn 联盟 排成直线bundlingn 捆 束 包裹categoryn 部门 种类 范畴commentatorn 评论家constraintn 约束 限制条件 vt 勉强 逼迫curriculumn 课程depictvt 描绘 描写heritagen 遗产 继承物ingredientn 组成成分 MarketingMixandMcDonald sFiveP s 3 TextA WordsandExpressionsinventoryn 详细目录 存货liveryn 工作制服logisticsn 后勤 物流paletten 画家用的 调色板parametern 特色 特点pattyn 小馅饼 小面饼penetrationn 营销中的 渗透策略perceivedvt 感觉 觉察 看出perceptionn 感觉 知觉 理解力 领悟力premiumn 报酬 奖金 溢价 额外的费用 MarketingMixandMcDonald sFiveP s 4 TextA WordsandExpressionspromotionn 促销 提升 晋级tacticn 实现政策的计划或方法 策略tangiblea 有形的 可触知的 确切的 真实的skimv 营销中的 撇脂策略 原指撇去 液体表面上的 漂浮物spicya 香料的 加香料的staplen 主要原料 主要成分 钉书针 vt 用钉书针钉住walnutn 胡桃 胡桃树creditcard信用卡distributionchannel销售渠道 MarketingMixandMcDonald sFiveP s 5 TextA WordsandExpressionsdrive thru车道 thru是through的非正式拼法multi faceted多方面的 多侧面的pricediscrimination价格歧视revolvearound围绕 旋转 MarketingMixandMcDonald sFiveP s 6 TextB WordsandExpressionsaccommodatev 调和appealn 吸引力archrivaln 主要竞争对手beveragen 饮料calorien 卡路里 热量单位 catch upadj 有助于赶上的compatriotn 同国的人 同胞complacentadj 自满的 自鸣得意的consolidationn 巩固 联合 统一diplomatn 外交家 Coca Cola sGlobalMarketingStrategy 7 TextB WordsandExpressionsenlistv 利用executiven 经理featurev 以 为特色formidableadj 难对付的immersev 使沉浸于 使陷入indigenousadj 当地的jinglen 广告短诗 或短歌 localn 当地居民lucrativeadj 有利的 赚钱的lurev 引诱 吸引 Coca Cola sGlobalMarketingStrategy 8 TextB WordsandExpressionslyricn 歌词moralen 士气oolongn 乌龙茶outsellv 比 别的商品 更畅销parchedadj 口渴的patriotismn 爱国主义pinv 固定性pursuitn 追求 寻求quintessentialadj 典型的 最完美的saturatedadj 饱和的 Coca Cola sGlobalMarketingStrategy 9 TextB WordsandExpressionssavvyn 精明 见识soccern 英式足球tacticn 一个 策略tailorv 针对特定目的 或对象 作修改translatev 转变 转化viewern 看电视者counton依靠 期待 指望disposableincome可支配收入takeoff 经济情况等 开始明显好转 开始获利vendingmachine 出售糖果 香烟 食品或汽油等的 投币式自动售货机 Coca Cola sGlobalMarketingStrategy 10 BusinessWriting ImportantNotes ThankslettersThank youletterstatesinthefirstsentencewhyyouareexpressingthanks Therestincludesdetailsaboutthesituation Aletterofthanksendsbyre expressingyourappreciation Thank youlettershouldremainfriendlyintoneandcommoncourtesyiswelcomedbythereader Alittledetailandspecialattentiongoalongway Beclearandattentivetoyouraudience Thanks Apologies 11 BusinessWriting Sample1ThanksforHospitalityDearMr Smith Wewouldliketoextendmanythankstoyouforyourkindhospitalityduringourrecentvisittoyourcompany Itwasverykindofyoutointroducetomesomanyfamousentrepreneursandinvestorsatyourreceptionconference Nowweareathomeandstartinganewworkschedule Ihopeyouwillmakeashortvisittoourcorporationandspeaktoourstaffaboutyourmanagerialexperienceandmoderntheoriesofbusinessmanagement Pleaseletmeknowwhenitisconvenienttoyoutomakethevisit Ilookforwardtoseeingyouagain Yourssincerely Signature Thanks Apologies 12 BusinessWriting Sample2ThanksforPresentsDearMr Smith Wewishtoexpressoursincerethankstoyourkindhospitalitiesextendtoourvisitingdelegationandthevaluablebooksgiventoourcompany Thedelegationhavebroughthomethesuccessfulmanagerialexperiencesofyourcompanyandadozenofbooksonbusinessandbusinessmanagement marketing internationaltrade businesslaws etc Webelieveboththeexperiencesandthebooksaregreathelptoournewlyestablishedbusiness Weshouldliketotakethisopportunitytoinviteyoutopayavisittoourcompany Wewanttohearverymuchyouropinionsandadviceaboutourworkhere Yourssincerely Signature Thanks Apologies 13 BusinessWriting Sample3ThanksforRecommendationDearMr Ms ThankyouverymuchforyourkindlyrecommendationoftheGalaxyCompany After3monthstrialcooperationwehavefoundthiscompanyisindeedprofessionalinhandlinginternationaltradeaffairs Theirworkisbothefficientanddowntoearth Wereallyfindthemagoodpartner Webelieveourbusinesswillbeexpandedveryfastandbenefitalotifwecontinuetousethemasourexclusiveagentinthatarea Weshouldexpressourheartythanksagainforthefavoryouhavedoneforus Yourssincerely Signature Thanks Apologies 14 BusinessWriting ImportantNotes ApologieslettersTomakeanapologyisavirtue Offeryourapologyinthebeginningoftheletterandclearlystatetheproblem Givesomeexplanationforwhathappened Focusonwhatactionsyouaretakingtorectifytheproblem Hand signtheapologyletterwithablackpen Thanks Apologies 15 BusinessWriting Sample1DearProf Brown Iwouldliketoexpressmyapologiesfornotbeingabletokeepour10o clockappointmentforMar 16 forIhavesomeurgentbusinesstodealwithoutoftownandwon tbebackuntilMar 17 IwillringyouupassoonasIcomebacktoarrangeforanotherappointment Withmanyapologies Sincerelyyours Mr DavidBrown Thanks Apologies 16 BusinessWriting Sample2Dear Mr orMs Smith IamverysorrythatImissedourscheduledappointmentlastTuesday IattemptedtogetamessagetoyouthatmycarbrokedowninthemiddleandIneededtoimmediatelydealwithtowingandsubsequentrepairs Ihopeyoureceivedmymessageandwerenottooinconveniencedbymymissingourappointment Ourmeetingwasveryimportanttome Aswediscussedpreviously theworkyourcompanyisinvolvedininterestsmetremendously IthinkIcouldbeanassettoyourorganization Iwillcallyourofficewithintheweektorescheduleanotherappointmentthatisconvenientforyou Ilookforwardtomeetingwithyou Thankyouforyourtimeandconsideration Sincerely Signature Thanks Apologies 17 BusinessWriting Sample3DearMr Linden ThankyouforyourletterofMay23 WeareverysorrytheTVsetarrivedinpoorcondition Itwasapparentlydamagedduringshipment Wearesendingyouanotheroneatonce doublywellpacked thistime tomakesureitreachesyousafely Wehopethatyouhavenotbeeninconvenienced andthatyouwillenjoyyourpurchaseforalongtimetocome Sincerelyyours Signature Thanks Apologies 18 BusinessDialogue Dialogue1 W WaiterM Mr Smith W ThePearlRestaurant CanIhelpyou M Yes I dliketoreserveatablefortwoateighto clock please W That llbeallright sir What syourname please M InthenameofMr andMrs Wang W Mr andMrs Wang M That sright TheyaremyfriendsandtouristsfromChina It stheirthirtiethweddinganniversary sopleasearrangetohavesomerosesonthetable W OK We lltakecareofthat sir M Thankyou Bye EatingandDrinking 19 BusinessDialogue Dialogue2 M Mr LinF Francisco M Whatwouldyouliketoorder F Idon tknowmuchaboutChinesefood Ifyoudon tmind I llleavethechoicetoyou M OK We llhaveBeijingroastduck aBeijingspecialty Whataboutadrinktostartwith F Thatsoundsgood butsomethingmild please M Hereistoyourhealth F Andtoyours Cheers IthinkChinesecuisineistheoldestintraditionandranksamongtheworld sbest M TheBeijingroastduckisaspecialtyofthisrestaurant Havesomemore F It sthemostenjoyabledinnerI vehadforalongtime Allthedishesaredelicious andyourserviceisexcellent Ienjoythedinnerverymuch M It sverykindofyoutosayso I mgladyoulikeourfood F Thankyouforaverypleasantevening EatingandDrinking 20 BusinessDialogue Dialogue3 W WaiterM Mr Smith W Here sthemenu sir Whichdoyouprefer westernfoodorChinesefood M I dlikearealChinesedinner W Canyouusechopsticks sir M Yes butIcan tusethemskillfully I dliketotakethisopportunitytopractice W That sfine M HowmanykindsofChinesecuisinedoyouhave W WeserveShanghaifood SichuanfoodandGuangdongfood M Iknowtheyarequitedifferent butIcan trememberhowexactlytheyaredi