实用英语阅读 9Famous Corporations [武汉理工]

UNIT9 FamousCorporations 实用英语阅读 Contents TextB TextA ReadingSkills ReadingSkills ReadingSkills Scanningistoreadquicklyinordertolocateorfindtheplaceinapieceofwritingwhereaparticularitemofinformationisgivenandtotakeinthatitemofinformation Thiskindofreadinginvolvesnoreadinginanydetailoflargesectionsofthepieceofwriting Perhapsitisparticularlyusefulinreadingnewspapersorsomemagazines WewilldiscussthefollowingscanningfromUnit9Thestepsinvolvedinscanningarethefollowing 1 Decideexactlywhatinformationyouarelookingfor andthinkabouttheformitmaytake Forexample ifyouwanttoknowwhensomethinghappened youwouldlookforadate Ifyouwanttofindoutwhodidsomething youwouldlookforaname 2 Next decidewhereyouneedtolooktofindtheinformationyouwant Youprobablywouldnotlookforsportsscoresonthefrontpageofthenewspaper norwouldyoulookundertheletterSforthetelephonenumberofSamPotter 3 Moveyoureyesasquicklyaspossibledownthepageuntilyoufindtheinformationyouneed Readitcarefully 4 Whenyoufindwhatyouneed donotreadfurther Scanning HerearetwoexamplesfromTextAinthisunitthatmayillustratehowweprobablyscanforsomeparticularinformationinthetext Sample1Obviously thewholetextisfromanewspaper Itisareportinfactaboutafamousmoviecompany Havingaglanceatthetitle thereadermaywanttoknow Whatisit Withthequestioninmind thereadermoveshis hereyesquicklydownthefirstparagraph WARNERBROS ENTERTAINMENT afullyintegrated broad basedentertainmentcompany isagloballeaderinthecreation production distribution licensingandmarketingofallformsofentertainmentandtheirrelatedbusinesses WarnerBros Entertainment aTimeWarnerCompany standsattheforefrontofeveryaspectoftheentertainmentindustry fromfeaturefilmstotelevision homevideo DVD animation comicbooks interactiveentertainmentandgames productandbrandlicensing internationalcinemasandbroadcasting Thenthereaderfindsouttheplace afullyintegrated broad basedentertainmentcompany andstopsattheword WarnerBros Entertainment Bynowhe shehasgottheanswerortheinformationhe shewants Scanning Sample2Havingsatisfiedhimself herselfbyfindingtheanswerstothefirstquestions thereadermayhaveothersoutofcuriosity whydowecalltheWarnerBros Entertainmentafamousmoviecorporation Toanswerthisquestionthereaderkeepshis hereyesmovingquicklyuntilhe shereachesthefollowingsentenceinParagraph2 Inadditiontoitslong standingpositionastheindustry spreeminentcreatoranddistributoroffeaturefilms televisionprograms animation videoandDVD andinParagraph4 Sincethoseearlydays WarnerBros Studioshasamassedanimpressivelegacybasedonworld classqualityentertainmentandtechnologicalforesight andcreatedadiversifiedentertainmentcompanywithanunparalleleddepthandbreadththathasresultedin20consecutiverecord breakingyears Sureenough thereadercanfindouttheanswersthroughthetwosentences Scanning Answerthefollowingquestionsafterscanningthepassage 1 TherehasbeenmuchidletalkaboutShakespeare slife ThesimplefactsarethathelefthiswifeatStratford theirson Hamlet diedandwasburiedtherein1596andthereisnoevidencethatAnneeverjoinedhimduringhisstayinLondon thatnochildrenwereborntothemafter1585 thatabout1611hemovedhiswifeandchildrenintoNewPlace thefinehouseinStratfordthathehadpurchasedin1597 andthathejoinedthemthereanddiedinthathousein1616 WhendidShakespearebuyhishouseinStratford A 1585B 1596C 1597D 1611E 1616 2 TheentirestateofLouisianaiswithinadamp subtropicalzone Theaverageannualtemperatureofthestateis67degreesFahrenheit andmonthlymeantemperaturesvaryfrom52degreesinJanuaryandDecemberto82degreesinJulyandAugust Thelengthofthegrowingseasonisusuallybetween220and250daysinthenorthernhalfofthestate andbetween250and275daysinthesouthernhalf Theannualrainfallofthestateaveragesaboutfifty fiveinches withaminimuminautumn Inthesouthernhalfthemaximumisinsummer withfrequentheavythunderstorms inthenorthernhalfthewinterandspringrainsexceedthoseofsummer Canesugaristheprincipleproductofthedeltaregion riceisgrownintheprairiesofsouthwesternLouisiana andnearthecoastsuchsubtropicalfruitsasoranges olives figs andgrapefruitaregrow Outsideoftheseareas cottonistheprinciplecrop AtwhattimeofyeardoesLouisianahaveitsminimumrainfall A Inwinter B Inspring C Insummer D Inautumn E Therateremainsconstantthroughouttheyear Let stry C D 3 Bynow soapoperasareatraditionofAmericanentertainment Thesedramashavebeenentertainingpeopleformorethanfiftyyears Theystartedasfifteen minuteafternoonradioshows Whenpeoplebeganowningtelevisioninthelate1940s soapoperassoonbecamepartofthedailyprogramschedule Today thesoaps arewatchedbymillionsofviewerswhoenjoythestoriesaboutpeoplewhohavemanyproblems Onmanysoapoperas marriedcouplesgetdivorced Otherstodoso Lawyersanddoctorsbecometangledupinthelivesoftheirclients Soapoperasalsofocusonchildren andhowtheygrowup Mostchildrenintheseshowsareteenagersandhaveproblemswiththeirrelationships includingdifficultyingettingalongwiththeirparents Finally mostoftheadultcharactersexperienceproblemswiththeirjobsatonetimeoranother Althoughtheproblemstaketimetobesolvedonanyshow oncetheyhavebeenresolved otherssoonappearAccordingtotheselection problemsthesoapoperasoftendealwithinclude A Americantradition divorceandjobsB Adultproblems jobsandrelationshipsC Divorce involvements relationshipsandjobsD Manyproblemsexperiencedbybothdoctorsandlawyers Let sTry c 4 ReadthefollowingquestionsandthenusetheTVScheduletofindtheanswers 1 Isthereashowaboutmakinggoodinvestments 2 YouarethinkingabouttravelingtotheUSAforavacation Whichshowshouldyouwatch 3 Yourfrienddoesn thaveaTV butwouldliketowatchafilmstarringTomCruise Whichfilmshouldyourecordonyourvideo 4 Peterisinterestedinwildanimalswhichshowshouldhewatch 5 Whichsportcanyouwatchthattakesplaceoutside 6 Whichsportcanyouwatchthattakesplaceinside 7 Howoftencanyouwatchthenews 8 Isthereahorrorfilmonthisevening Let sTry What sOn TextA I Answerthefollowingquestions CanyoulistotherfamousmoviecompaniesintheU S A 2 WhichaspectsdoWarnerBros Entertainment aTimeWarnerCompanystandat 3 WhydoweconsiderthevastWarnerBros libraryasoneofthebestandlargestintheworld Forexample UniversalPictureCo 环球影片公司 ParamountPictures Inc 派拉蒙影业公司 20thCentury FoxFilmCorp 20世纪福斯电影公司 ColumbiaPicturesCorp 哥伦比亚影业公司 Metro Goldwyn Mayer 米高梅公司 WarnerBros Entertainment aTimeWarnerCompany standsattheforefrontofeveryaspectoftheentertainmentindustry fromfeaturefilmstotelevision homevideo DVD animation comicbooks interactiveentertainmentandgames productandbrandlicensing internationalcinemasandbroadcasting BecausethevastWarnerBros libraryconsistsofmorethan6 600featurefilms 40 000televisiontitlesand14 000animatedtitles includingover1 500classicanimatedshorts ThelibrarycurrentlyconsistsoffilmfromsuchdistinguishedbannersasWarnerBros Pictures CastleRock LorimarPictures RKOandclassicMGM pre 1986 TextA II Fillineachoftheblankswiththeappropriatewordorphrasefromthelist Changetheformwherenecessary 1 Somepublishersarenowintosoftware 2 Manycorporationsarepreparingtoinordertomakeprogress3 Theofcatalogues formsandprizeswasdonebythereceptionist4 Whichofsportsweardoyoulike 5 Thepurposeoftheconferenceistoworkoutastrategyofthecompany sdevelopment 6 Theoftheradioscouldnotfindamarketforthem7 Thefabricsarethroughanetworkofdealers 8 DoyouworkindepartmentofLenovo 9 Youmaybeabletogetsupportfromanarts 10 WomenwerenotgiventheinBritainuntilthe20thcentury diversifying distribution innovate brand long term producers merchandised marketing foundation franchise TextA III TranslatethefollowingsentencesintoChinese 1 WarnerBros Entertainment aTimeWarnerCompany standsattheforefrontofeveryaspectoftheentertainmentindustry fromfeaturefilmstotelevision homevideo DVD animation comicbooks interactiveentertainmentandgames productandbrandlicensing internationalcinemasandbroadcasting 2 WarnerBros Studioshasalsobecomeoneoftheforemostauthoritiesonutilizinglicensingandmerchandisingtogrowandreinforceitsbrands onpioneeringnewformsofdistribution andonmarshalingitsvastcreativeandbusinessresourcestobuildworld renownedentertainmentfranchisesthatbecomeappreciatingassetsinitsunrivaledlibrary 3 Sincethoseearlydays WarnerBros Studioshasamassedanimpressivelegacybasedonworld classqualityentertainmentandtechnologicalforesight andcreatedadiversifiedentertainmentcompanywithanunparalleleddepthandbreadththathasresultedin20consecutiverecord breakingyears 华纳兄弟娱乐公司 即时代华纳公司 在电影 电视 家庭录像 DVD 动画 漫画 互动娱乐游戏 产品及品牌授权 国际电影院和广播等诸多娱乐行业 均处于领先地位 华纳兄弟电影公司在以下方面也是权威领军者 利用许可证和销售来增长并加强其品牌 价值 开拓新的分销形式 集其庞大的编组创意及商业资源来打造世界知名的娱乐特许经销权 成为其无与伦比的音乐库的升值资产 从早期开始 基于世界一流的娱乐和技术方面的远见卓识 华纳兄弟电影公司已积累了可观的财产 并且创造了一个在深度和广度上多元化发展的娱乐公司 连续20年居于世界一流水平 FastReading Choosethebestanswerforeachofthefollowingquestionsaccordingtothetext 1 IntelCorporationwasincorporatedinCaliforniain A 1989B 1968C 1998D 19862 WhendidthecorporationreorganizeitsbusinesstobetteralignitsmajorproductgroupsaroundthecorecompetenciesofIntel architectureanditsmanufacturingoperations A Attheendof2009B in1989C in2009D in19683 WhichlinedoestheIntelCorporationdesignandmanufacture A microprocessorsB chipsetsandmotherboardsC wirelessandwiredconnectivityproductsD allabove4 Afterthereorganization thecorporationhasnineoperatingsegmentsexcept A PCClientGroupandDataCenterGroupB EmbeddedandCommunicationsGroupandDigitalHomeGroupC Ultra MobilityGroupandNANDSolutionsGroupD AdministrationGroupandFinancialGroup B A D D TextB I Answerthefollowingquestions 1 WhatisthefoundationofToyotaOperations 2 Howdoyouunderstandthe Belief ofToyota 3 HowdoesToyotaperformonitsmanagement ThefoundationofToyotaoperationsisquitesimple thatisthewell known TQC or TQM Itistheclassismanagementmethodthatcombinesqualitymanagementandcorporateoperations whichisthesimplewaytakenbyToyotatokeeppursuingafterexcellenceand laborharmony hasbeenonofthefoundationsofthecompany whichindicatesthattheemployeesandtheemployerarenotintheoppositesidebutinarelationshipofcoordination Operatingwithoutloans hasbeenabeliefinToyota Gemba isthefoundationofrealizingmanagementbasedonTQCanditcomplieswiththe5GemsthatisGamba realplace gembutsu realthing genjitsu reality andGemli realreason andGemzok theprinciple tosolvetheproblemcorrectlyandpromptly In1950 ToyotahasencountereditsonlystrikeinToyotahistoryhappened thatisthecompanywasshortofmoneyandthebankwasnotwillingtoofferloanstothecompanyunlesstheywouldseparatethecompanyandremoveredundancy Finally Toyotahasbeenseparatedintotwocompaniesas ToyotaMotorIndustrial and ToyotaMotorSales andthelaborcommitteehastosurrenderandagreeonthestaffcutting A3report whichmeansthatalltheinternalreportsshouldbeprintedononesingleA3formatpaper Evenifa10billionvalueproposalwouldalsofollowthisformat 5 Whatisthe A3report inToyotamanagement TextB 4 WhatkindofstrikedidToyotagetin1950 TextB II Fillineachoftheblankswiththeappropriatewordorphrasefromthelist Changetheformwherenecessary 1 Theofthecatering hotel tourismandentertainmentareimprovingtheirservices 2 ImanydifficultieswhenIfirststartedthisjob 3 Thefailurewascausedbybad 4 Thecompanyheworkedforseveralyearswentbecauseofthefinancialcrisis 5 Thiscompanyhasaskedfor 50millionfromthebank 6 Aworld classcorporationwantstoacloserelationshipwithLenovo 7 Acompanyalwaysofferspricessoastoatt