商务英语 Unit2 [武汉理工]

Unit2 BusinessEnglish 2 TextA WordsandExpressionsarenan 场所 舞台assessv 评估 估价bludgeonv 连击bureaucracyn 官僚体制circumstancen 情况 环境concessionn 让步confinesn 界限 边界conflictingadj 矛盾的 冲突的disintegrationn 解体 TheNatureofCross culturalNegotiation 3 TextA WordsandExpressionsenactmentn 实施encounterv 遇到 面临far reachingadj 长久的 深远的formidableadj 难以应付的 可怕的geometricallyadv 以几何级数递增的geopoliticaladj 地缘政治的intelligentadj 聪明的 智慧的legislationn 立法obstaclen 障碍 TheNatureofCross culturalNegotiation 4 TextA WordsandExpressionspermanentlyadv 永久的persuasionn 说服pitfalln 潜在的困难projectv 设计 规划relevantadj 相关的strategyn 策略submissionn 屈从 服从subtleadj 微妙的themen 主题 主旨 主旋律unobtrusiveadj 不明显的 不突出的volatileadj 不稳定的 可能剧烈波动的 TheNatureofCross culturalNegotiation 5 TextA WordsandExpressionsamutuallybeneficialagreement互惠的协议asthough即使culturalawareness文化认知itgoeswithoutsaying毫无疑问legalstructures法律框架nowthat既然tobludgeonsb intodoingsth 强迫某人做某事tocopewith应对tobringsb tohisknees使某人屈服two way双向的whereby与 一致 通过 从而 TheNatureofCross culturalNegotiation 6 TextB WordsandExpressionsblueprintn 蓝图 设计图 计划bottom linen 概要 账本底线brochuren 小册子clinchv 敲弯 扭住consensusn 一致同意 多数人的意见 舆论counterbalancen 平衡量 势均力敌extraneousadj 无关系的 外来的forethoughtn 考虑将来 先见 谋远 EightStepstoSuccessinNegotiating 7 TextB WordsandExpressionsfundamentaladj 基础的 基本的impartialadj 公平的 不偏不倚的impassionvt 激动 激起热情intermediaryn 仲裁者 调解者 中间物itineraryn 路线magnituden 大小 数量 巨大 广大prioritizevt 把 区分优先次序reimbursev 偿还 EightStepstoSuccessinNegotiating 8 TextB WordsandExpressionsresortvi 求助 诉诸 采取 某种手段 seminarn 研究会 讨论发表会stalematen vt 僵局 成为僵局tacticn 战术 策略tangibleadj 切实的unravelv 拆开breakadeadlock打破僵局nothaveaclue毫无头绪 什么也不知道takestockof估计 观察 EightStepstoSuccessinNegotiating 9 BusinessWriting 备忘录的结构标题 收件人备忘录针对的对象发件人撰写备忘录的人及其职务或机构名称抄送其他应该知晓此消息的人的姓名和职务 如 上司 备忘录主题备忘录所叙述的事件日期发送时间正文 开头回答两个问题 为什么这与我有关 需要我做什么 陈述以精炼的语言介绍详情结尾部分简要说明希望收件人立即做的工作 Memo 10 BusinessWriting SampleMemoTo AllSecretariesfrom GeneralAdministrationDept CC MaryVessel OperationDirectorDate 2008 2 28Subject PleaseinstallnewcalendarschedulingsoftwareTheGeneralAdministrationDepartmenthaspurchasedanewtypeofsoftwaretomakeyourschedulingtaskseasier Atrainingsessionhasbeenarrangedtoprovidefamiliaritywiththenewsystem AllSecretariesarerequiredtoattendthetraining PleasecontactTonyButchertohavethissoftwareinstalled ThetrainingwillbeprovidedonMar5 2008inRoom908withthefollowingagenda 13 30 14 00Softwareoverview14 30 15 00Interfaceandbasicfunctions15 00 16 00Advancedfunctions16 00 16 30Q APleasemarkyourcalendarandconfirmyourattendancewithTonyButcher Thankyou Memo 11 BusinessDialogue Dialogue1A DearSir wehavereceivedanumberofinquiriesfromourtradeconnectionsforyour FineSuit clothesandthinkwemaybeabletoplaceregularorderswithyouifyourpricesarecompetitive B Wehavetheofferreadyforyou Hereitis 100casesat500pounds C I F EuropeanMainPorts A Why Yourpricehassoared Themarketwillnotstandahigh pricedline B Youknowverywellthatmarketsforclothhavegoneupagreatdealinrecentmonths OurpricescomparefavorablywiththoseofferedbyothermanufacturerseitherinEuropeoranywhereelse A Inouropinionacoatoflightermaterialthanyoursbutequallyofbestqualityandmassed producedatalowerprice wouldhavealargesaleinthiscountry B Everyoneinthetradeknowsthatclothesofourcompanyareofsuperiorquality abovethatfromothersources A Igrantthatyoursareofbetterquality butwehaveahardtimepersuadingourclients B Tobefrank ifnotforthelong standingrelationshipbetweenus wewouldhardlybewillingtomakeyouafirmofferatthisprice Weregretbeingunabletokeepupwithyourdemand A Itwouldhelpmegreatlyifyoumakeanexceptionwithaneyetofuturebusiness B Allright we lldoasyouwish Wesincerelyhopetheconcessionofourswillsettheballrolling BusinessNegotiation 12 BusinessDialogue Dialogue2A Yoursellingoffersoundsgood butwe dliketoplacesomeofthedetailsundernegotiation B Weunderstandthatoursellingofferwassimplytoopenthenegotiations Canyougiveusthedetailsofyourcounteroffer A Well inourbuyingofferwewouldliketoaskfor10percentdiscountoffyourpricesifweplaceordersover5 000unitspermonth B AsIseeit thatwillmakeourprofitsgodown A Iknow butIthinkifyoulowerprices andspendalittlemoneyonqualityanalysis saleswillgoup B Well thatsoundsreasonable butIcan tmakedecisionyet Imustdiscussitwithmyboss A That sfine ButImustpointoutthattheofferisvaliduntiltheendofthemonth B Iunderstandfully Ipromisetogetbacktoyouassoonaspossiblewithacounteroffer A Imustmakeitclearthattherecanbenocounteroffer Theanswermustbeeitheryesorno Ifno we lllookforanothersupplier BusinessNegotiation 13 BusinessDialogue Dialogue3A I mgladtohavechancetomeetyouagain Ihopetoconcludesomesubstantialbusinesswithyou B It sagreatpleasure I dliketoansweranyquestionsaboutourproducts A I minterestedinyourhardware Wouldyoupleasegivemeanindicationofprice B HereareourF O B pricelists Thepricesaregivenwithoutengagement Allthepricesinthelistsaresubjecttoourconfirmation A I mafraidImustpointoutthatyourpriceishigherthansomeofthequotationswe vereceivedfromothersources B Asyourwish we rereadytoreduceourpricesby2percent A Forthebusinesstobeconcluded Ishouldthinkareductionofabout10percentwouldhelp B Thisisourrock bottomprice Nofurtherconcessioncanbemadeinthatrespect Butiftheorderislargeenough we llallowa3to5percentcommission A Infact acomm