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马云Stanford演讲稿The following is the Ma at Stanford University speech: Ma : Hello everyone . Today I feel very honored to be here to meet you . About a few months ago , Stanford invited me to lecture . I did not expect . Many people say that because of all about Yahoo , Alibaba, and many other news, this time to speak here is very sensitive . But since I made a promise that I came. Today, if you have any questions to ask me, I will be to answer every qestions.I came to the United States today is the first 15 days , and I intend to stay here for a year . No one knows this plan . Even my company do not know. You asked me why I came here . To intend to do to prepare for the acquisition of Yahoo ? No, we are too sensitive. I came here because Im tired. Over the past 16 years was too tired . In 1994 I created my career, discovered the Internet, and crazy, and then gave up my teaching job . At that time I felt like a Mongolian eyes like riding on the back of the tiger blind , all the way to throw beat fight, but still struggle, survive . Work for the government for 16 months after the 1999 establishment of Ali Baba . We are also fortunate to have a Taobao , Alipay , Ali clouds and other companies under the Group . Therefore , the establishment of Ali Baba 12 years later , I decided to rest for some time. In particular, this years challenge is too difficult , and this is what I did not expect to . Chinese people say that every 12 years is an animal year . Alibaba in China this year happens to be the first 12 years, have encountered many difficult issues , such as suppliers of fraud earlier this year because of events leading to the resignation of chief executive officer , as well as the VIE issue , although I still do not know now what is the VIE , as well as the companys Taobao split into four decisions. So busy after all these things Im tired . I told myself , why not spend a year rest. In particular, next year is my personal year, which would surely be more difficult this year . I want to spend a little more time to properly prepare to meet next year more difficult and more difficult challenge . I need a good rest in order for the 3-4 years after the challenge to prepare. This year if things went wrong, we can criticize Taobao , Alibaba CEO or Ali cloud . But after three years , if things went wrong, and that is my fault. So Im going to spend some time in the United States ponder and relax. Two days ago, I started practicing again from golf to relax . Therefore, the purpose of coming to the U.S. is really not so complicated is that we speculate .We are a very lucky company. I have no background, no wealthy father , nor very powerful uncles , do not want to have the chance of success. I remember in 1999 came to Silicon Valley looking for funding , with many venture capitalists approached , also went to the Menlo Park area meetings . But no one interested in investing in Alibaba, I was eleven nixed . Returned to China , did not get a little capital . However, I am full of confidence. I saw the American dream. I have seen the rapid growth of Silicon Valley , I have seen many company parking lot whether it is day or night , Monday to Sunday , all full of parked cars . I believe that rapid growth will occur in China . Then I founded Alibaba, 12 years have passed , and today made a lot of achievements. But before that , no one believes B2B able development in China . At that time the famous B2B companies including American A, Broadvision and Commerce One, the companys main clients are large companies buyers . China in the near future there will be no one think that the emergence of large companies , while large companies will not have the demand for e-commerce , because all the big companies are attributed to the government , they only need to meet the government s policy can be. But my belief is that we must focus on small companies , because the future is the private sector of the world, so we have to focus on small businesses.Also, large U.S. companies are very focused on B2B buyers, U.S. buyers who need a lot of suggestions to help save costs and time overhead . But I believe that SMBs need help in this regard , they are worse than we are , know more than . We should focus on to help them make money , the products exported out. At that time we also encountered many challenges, but 12 years later, todays world there are 580,000 small businesses use Alibaba to do business. Our business model compared with Tencent or Baidu may not be very attractive , we do not rely on online games to make money. But we can sleep peacefully at night , because we know that we earn from online games are not up to. Our revenues have grown by helping small businesses come , which I am very proud of . Until today I have not as much money Alibaba proud , I had to influence and help us to other people, especially small business owners and proud !Before the Internet , no one can help more than 50 million SMEs . But today, we are trying to do so. People will tell me , Ma , Alibaba if you can do a good job , that is equivalent to several tons of sheep you will transported to the top of the Himalayas . I said , yes, we will ship them down . And we did. The second company is Taobao . Everyone told me that , my God , you are in competition with eBay ah ! I said , Why not ? China needs an e-commerce site . Creating a network of Chinese market will take time and effort. So , at that time I was told to do this in China the game . I said, if you do not always try , how do you know the game ? So we tried it. I said that if eBay is the sea of sharks, then we are in the Yangtze alligator . Lets not fight the sea , we are in the Yangtze River and thought . A beginning is difficult, but a lot of fun . And we finally survived. EBay beginning C2C market in China accounted for 90% . But today , we have the Chinese C2C market share of 90% . We are very fortunate , really just lucky. After a lot of things we can discuss .Today, we are always writing about Alibabas success story. But I do not really think how smart we are . We made a lot of mistakes. We were still very stupid. So I was wondering if someday I want to write a book about Ali Baba , I will write Ali Babas one thousand and one mistake . This is something we should keep in mind , you should learn to do. If you want to know how other people are successful , it is very difficult. Fortunately, there are many factors that success . But if you want to learn how others fail , you will benefit a lot . I always like to explore how people fail to see those books . Because, when you look to the time of analysis , any failure of the company, their failure is not always by the same . And this is the most important. So Taobao successful, then we do Alipay, because everyone says China is no credit system , banks are bad , logistics is very bad, why did you do e-commerce ? Today, I did not come here to tell you is that my business sense , and I did not prepare PPT, because I do not have stock to sell you. But I think because of the backwardness of China s logistics , credit and banking system , we need to have an entrepreneurial spirit . Thats why we need to create your own blueprints. So I believe this thing is that you do first , and then slowly became China s standards. I remember six years ago when I came to America when I say that I believe that five years later, the population of Internet users in China will surpass the U.S. . People say that they will not. Then I said, the population was 300 million . China has 1.3 billion people, is not it ? If so you have 400 million people , there is no population died , people have to keep a child , you need 50 years. We only need five years, so this is just a matter of time , is not it ? Well see . Today, the population of Internet users in China than the United States . Then why do people say the purchasing power is so low ?We say after five years . Today , per capita consumption is only about 200 yuan per month . Five years later , these people will be spending 2,000 yuan. And we are very patient . We are still young . Im old , but the average age of our employees was 26 years old. They are young, so lets look to the future .Alipay was doing , when we say that this is a silly guarantee services . Where to buy something from a John Doe Joe Smith , but Zhang refused to send money to John Doe, John Doe refused the goods to Joe Smith . So we opened an account with Joe Smith said that the money be remitted to me, if you are satisfied with the goods , then I pay, if you are not satisfied , you return, my money back to John Doe . People say you how silly this model ah ? But we do not care about this model is not stupid, we are concerned that the customer is not the need for such services. We are not satisfy the customers needs . If this thing is silly , then, today there are more than 600 million Chinese a registered user to use this silly thing . So silly things, if you do every day to improve it a little , then it will become very smart. So today, Alipay is very good, we are still growing . Paypal with Paypal like, but Im from the trading volume , we are more than Paypal .Finally, and most importantly, our Alibaba Cloud Computing , the company with other companies who talk about the different cloud computing . Those companies are trying their software and hardware to sell you . But we have nothing to sell. We cloud technology to their own data to calculate. From the SME data from Taobao consumer data, and data from Alipay . We believe in the future . World of the future will be information processing in the world. How well we will share data with others . This will be the core of future commercial . The company currently is not very good , but very profitable .The entire company is very healthy . People say that a company can not begin to , but we survived. We are very patient. We always ask ourselves the question, why do we have to work so hard ? One day , I asked my colleague , he told me , Jack, I never knew my life can do so many things . Second, I never know what I am doing so meaningful to society . Third, I never knew life was so hard . We worked day and night , and even now but I am becoming more thin, and looks even more strange , I know life is not easy and we are proud that we change China , rather than you earn a lot of money .10 years ago , when I walk down the street , someone ran over to thank me, because Ali Baba to help them get foreign orders , foreign business. Today, when I walk down the street , someone came to thank me and said he and his wife opened a Taobao shop, a living and decent income . This, to me , is significant. We will be honest become valuable ( your integrity can be turned into money ) . Many years ago, if you have a good credit history , transaction records, you probably are not rich. Today, if you are on Taobao have a good credit history , transaction records, you will be very rich, because people are willing to do business with reputable stores . We educate consumers to be smart . Someone said to me: Ma , I bought on Taobao is something very, very cheap, you say this is fake it ? Yes, we Taobao fake, fake in real life everywhere. But we spent a lot of effort , a lot of manpower and resources to tackle this problem , in Taobao , 50% of the daily work of staff screening infringement, counterfeit merchandise. But if there is a bottle of red wine, the mall to buy online to 300 dollars, and on Taobao just nine dollars, why is it so ? Because channels , advertising costs. Why do so many consumers want to pay for other expenses ? We help consumers save , so we told consumers that if you buy on Taobao 15 dollars a T-shirt , and it sold for 150 dollars at the mall , it is not because Taobao sell too cheap, that is because the mall to sell expensive. We should help consumers become smarter.Thirdly, and very importantly, we see a lot of factories in China , especially in Guangdong, they are in fact the company , and not just plants . They just do OEM , after these OEM products sold on Taobao . They do not know who their sales channels, do not understand the final purchase their products to customers . The foundries , in the face of problems arise when ( eg financial crisis ) , it will immediately fall into difficulties . So we should tell these producers, you have to communicate directly with your customers , you should do their own marketing, their own service, this is the real business. Otherwise , youre just a factory. We are changing these factories to reverse this situation, I feel very proud. This has nothing to do with wealth , because if you had a million , youre a rich man , but if you have ten million , you might have trouble. You worry about inflation , so you start investing , then you are likely to encounter difficulties . If you have one billion , that this is not your personal wealth , is the wealth of the society . Your shareholders , investors, think you should be more effective than the use of government money . So they give you confidence , then how do you make good use of the money, worthy of their trust it ? I think this is the challenge we face . Alibaba s products , in fact, not services, is the people, is our people.The average age of our employees is 26 years old. We are facing many challenges , which I was not aware of that . There have been a high-level government visits to the Company , he said Ma, Taobao if you have 300 million users , it would have been even better than I manage a big country . I said yes , the management very difficult. No matter what we have to work out a new policy will make us encounter all kinds of pressure . However, users have complained about the time, it seems to be dissatisfied with the formulation of government policies like . Is the average age of 26 employees in the development of Taobao game rules , we have never had such an experience . If we change it, for example, do the search engines, traditional search engines , will sell well , the cheapest standing in the front , but I think well make the most of credit and credibility in the front row . After , there will be a lot of people would go to verification. There are 200 people came to our company, told me that we will change the rules of the game and pay the price. My answer is that if this change is correct, we will do so. In front of the world , but also our transformation out . We do not serve the people of the project . We need sociologists , economists, let these people to develop our policy rules . So we still face many challenges. But we still feel proud because I believe that in the 21st century , if you want a successful company , you need to learn is how to solve a problem exists in society , not just learn how to seize several opportunities . It is very easy to seize the opportunity , Im not bragging, I think today, 12 years after establishment of Alibaba , I think it is very easy to make money , but to stabilize the money, and social responsibility to promote social development, is very difficult to . This is why we are trying to whom , I believe China because of the Internet, in the next three years there will be a great development. This year , people say a lot of China s stock dropped a lot because the VIE . I believe that if you look at other areas of the economy , such as the United States is currently facing a huge challenge such as Europe may already know what to do that China will happen ? All occurred in the United States and Europe, the situation can also occur after 2034 in China . After three or four years , China s economy will face a huge challenge. If you have a premonition that bad things will happen from now on whom it is to prepare , instead of complaining and whining that time . As an Internet company, we must assume our responsibilities. I am not a politician , I only speak for myself , for my clients and the 50 million SMEs 8000000 Taobao sellers speak. In the three years after they how to survive ? This is what I want to go to America to learn the purpose . Like Obama learn how he will increase employment , how would he do , organize experience from our mistakes , and then three years later , with our approach to help ourselves. Thats why I come here . I think you must have a lot of questions , I am ready to answer all your questions.Q: Ma, you have just been mentioned, so I hope you honestly answer that question yourself : Are you ready to buy Yahoo it ?A: Good question . Yes . We are very interested . We are very interested in Yahoo because of Yahoos Alibaba Group is an important asset , and Yahoo s assets to Alibaba for Internet users and the industry are also very important. So were interested . All potential investors also communicate with us before. They may also have further communication with us .Q: want to buy them , you have not communicated with Yahoo initially ?A: At present , I can only tell you that we are very interested .Q: This morning, Chen Zhou said that any questions regarding the VIE , you can ask Ma . The Chinese government has adopted a national security review system , how do you see the impact of this system ? Do you think this system will seriously affect Chinese companies to obtain foreign financing it ?Q: This morning, Chen Zhou said that any questions regarding the VIE , you can ask Ma . The Chinese government has adopted a national security review system , how do you see the impact of this system ? Do you think this system will seriously affect Chinese companies to obtain foreign financing it ?A: There are a lot of people in the discussion VIE. I am confused . I spent a lot of time to learn what is the VIE, have not understood this in the end is what it is. First , VIE is a great innovation. I believe that 10 years ago , this is a great innovation . It helps China s Internet and other high-tech industries. Alibaba has thus

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