选修9unit 5语言点

Unit5Insideadvertising LanguageStudy 1 Goodtothelastdrop 滴滴香浓 意犹未尽 麦斯威尔咖啡 2 WeleadOtherscopy 我们领先 他人仿效 理光复印机 3 Impossiblemadepossible 使不可能变为可能 佳能打印机 4 Thetasteisgreat 味道好极了 雀巢咖啡 5 Feelthenewspace 感受新境界 三星电子 6 Intelligenceeverywhere 智慧演绎 无处不在 摩托罗拉手机 AdvertisementsWHERE Onbillboards Onbuses OnTV Ontheradio Intrainstations Innewspapers Inmagazines Atthecinema Attheairport Everywhere HOWADVERTINGWORKS Introduction Whatisanadvertisement Howdoadvertisersmakeeffectiveadvertisements Howeffectiveareadvertisements Mainideaofeachsection SectionI para SectionII para SectionIII para SectionIV para 1 2 3 7 8 9 Whoadvertises Businesses individuals organizationsandassociations 2 Whydotheyadvertise Theywanttosellsomethingortoinformoreducatethepublic 3 Wheredotheyadvertise OnTVandradio inmagazinesandnewspapers alsoonclothes billboards atsportsfields onbusesandtrains atbusandtrainstationsandmanyotherplaces 4 Howdotheydecidewheretoadvertise Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer Doesadvertisingwork Yesandno Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor However adsdochangepeople sopinionsovertime 1 Evensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements whichareattachedtothem walking 移动的 活动的 甚至在我们穿得有些休闲服上也印着品牌的名字 这就把我们变成了移动广告 1 他是我们班的 活词典 Heisthe walkingdictionary inourclass 2 要是你穿这么艳的衣服 很容易成为 活靶子 Youwouldbecomea walkingtarget ifyoudressedinsuchabrightcolor 2 Withsomanymessagesfromadvertiserfillingourdailylives itisimportanttounderstandhowadvertisementswork 2 Thenwecanavoidbeingcontrolledbythem ReadingPara 1 appreciate admit avoid imagine involve mind miss 真题再现 Thereisastoryhereinthepaperabouta110 year oldman Mygoodness Ican timagine thatold 江苏2006 tobeB tohavebeenC beingD havingbeen 3 Havingidentifiedthetargetgroup researchersfindoutasmuchaspossibleaboutthoseinthetargetgroup suchastheirlikesanddislikes andhowtheproductwouldfitintotheirlives ReadingPara 3 明确了广告的目标群体以后 研究人员就会尽量收集这个群体的有关信息 例如他们的好恶以及如何使他们的产品适应他们的生活 真题再现 fromothercontinentsformillionsofyears Australiahasmanyplantsandanimalsnotfoundinanyothercountryintheworld 湖北2005 A BeingseparatedB HavingseparatedC HavingbeenseparatedD TobeseparatedManypeoplewerekilledintheircars butafewlucky werenothurt A oneB onesC thoseD thatAmyjoinedapaintinggroupbutdidn tseemto sosheleft 山东200 A showB goupC fitinD comeover 4 Themessageitissendingis Buyourshoesandyou llliveanexcitinglifeinthe fastlane ReadingPara 4 他所传递的信息是 购买我们的运动鞋 你就能在快车道过上令人兴奋的生活 真题再现 Startoutrightaway you llmissthefirsttrain 四川2006 A andB butC orD while Englishhasalargevocabulary hasn tit Yes morewordsandexpressionsandyouwillfinditeasiertoreadandcommunicate 上海2004 A KnowB KnowingC ToknowD Known Let skeeptothepointorwe anydecisions 全国I卷2004 willneverreachB haveneverreachedC neverreachD neverreached 5 Adsthatfeaturerichandfamouspeoplewillgrabtheattentionofthosewhoadmirepeoplelikethat 而以有钱人和名人为特色的广告则会抓住那些对他们羡慕的人的注意力 6 Advertisementsinnewspapers ontheotherhand aremuchcheaper ReadingPara 6 而另外一方面 用报纸做广告就会便宜得多 真题再现 Iwouldlikeajobwhichpaysmore but IenjoytheworkI mdoingatthemoment 浙江2006 A inotherwordsB ontheotherhandC foronethingD asamatteroffact 08全国I卷 28 You redrivingtoofast Canyoudrive A moreslowlyabitB slowlyabitmoreC abitmoreslowlyD slowlymoreabitAftertwoyears research wenowhavea betterunderstandingofthedisease 2007全国卷II A veryB farC fairlyD quite 可修饰比较级的有 alittle abit much alot agreatdeal rather even far 等 7 Aswellasworringabouttheexpense advertisersmustalsoconsiderwhichmediaaremostappropriatefortheirproductandwhichtheirtargetaudienceismostlikelytoseeorhear 除了担心费用 广告客户还必须考虑哪种媒体最适合他们的产品 并且他们的目标群体最愿意收看或收听哪种媒体 8 Forthisreason itwouldbeappropriatetouseradiotoadvertisegoodsandservicesrelatingtocars 因为这个缘故 用无线电播送与汽车有关的产品与服务就很合适 relatingto 关于 和 有关的inrelationto 关于 与什 相比Women searningsarestillverylow men s Thelawyerwaslookingthroughthedocuments immigrationlaws inrelationto relatingto inrelationto beappropriateforsth todosth 正式的聚会上穿牛仔裤不合适 Jeansarenotappropriateforaformalparty 现在发表演讲是不是时候 Isnowanappropriatetimetomakeaspeech 9 However itwouldbenouseadvertisingproductsonradioiftheadreliesonvisualeffects ReadingPara 7 但是如果一项产品的广告要依靠视觉效果 那么它在收音机里播出就毫无意义了 Thereisnopointin v ing 没道理 没用 没必要Thereisnosensein v ing 毫无道理Thereisnoneedto v 没有必要 真题再现 Eugene sneverwillingtoalteranyofhisopinions It snouse withhim 上海2006 A toargueB arguingC arguedD havingarguedItisno arguingwithBillbecausehewillneverchangehismind 全国III卷2006 A useB helpC timeD wayHeisgettingbetter isnoneedtosendforadoctor A ThereB ItC ThisD ThatHeissoaddictedtosmokingthat seemstobenochanceoftalkinghimintoquitting A thisB whatC itD there 10 Howevergoodanadvertisementis peopleareunlikelytobepersuadediftheproductisunsuitableforthem ReadingPara 8 一则广告无论制作的多么好 如果产品不合适 也不可能使人信服 真题再现 Thisisaveryinterestingbook I llbuyit 陕西2006 A howmuchmayitcostB nomatterhowitmaycostC howevermuchitmaycostD howmayitcost Hetriedhisbesttosolvetheproblem difficultitwas 天津2005 A howeverB nomatterC whateverD although 11 Ontheotherhand beingconstantlyexposedtoadvertisementscanhelptochangeouropinionsovertime ReadingPara 9 另一方面 经常处于广告的包围中 我们的想法有可能随着时间的流逝而发生变化 真题再现 tosunlightfortoomuchtimewilldoharmtoone sskin 上海2002 ExposedB HavingexposedC BeingexposedD Afterbeingexposed 12 Theybelievetheseadvertswillaffectthewaypeoplethinkabouttheirdrivinghabitsandwillsubsequentlyreducethenumberofroadaccidents 他们认为这些广告让人们认真思考他们的驾驶习惯 从而减少交通事故的数量