英文版商务谈判计划书

商商 务务 谈谈 判判 计计 划划 书书 专业班级 11 市场营销专升本 学生姓名 拾以婷 李玉敏 叶蕾 汪平莉 张晨 朱真真 吴颖翔 章王亮 张玉铜 尹成存 Phone Agency Company Negotiation Plan 1 Backgrounds1 Backgrounds Our company Our company was established on April 20 2000 mainly engaged in mobile voice data IP telephony and multimedia services In addition to providing basic voice services it also offers mobile phone sales agents IP phones and other value added data services with Global M Zone Shen Zhou Xing and other well known customer brands OpponentOpponent companycompany Samsung Group is South Korea s largest conglomerate has sales outlets in many countries and regions businesses involved in electronics finance machinery and many other fields in the international market highlights prowess 2 Theme Cooperate with each other to obtain at a reasonable price to buy 5000 mobile phone customized technical guidance and after sales service and reasonable time 3 Team members Leader Gao Tiaoqin Main negotiator Yan Bin Assist negotiator Huang Mengmeng Legal advisor Jia Miao Financial advisor Gao Tiaoqin Analysis of opponent negotiating team members Guo Xvru good reaction force Leader Assist negotiator Chen Jiali calm Legal advisor Zhao Yajing strong observation ability Financial advisor Zhang Najuan good at debating Main negotiator 4 4 Negotiation situation analysis Our advantages 1 Good operating performance and great development potential 2 As a buyer we have the initiative in the choice of cooperation companies The opponent s advantages Tough brand strength multi service network Our disadvantages Since the machine is customized contracts time consuming it is difficult to profit in a short time The opponent s advantages Initial negotiations with us not familiar with the market 5 Negotiation goals 1 The highest goal Opponent company can allow us to take installments with the lowest price to buy 2 Acceptable goal Establish long term partnership cooperation and win win 3 The lowest goal Price cannot be higher than the market price 6 Negotiation agenda To reach the opponent company on June 25 for a period of two days The first day visit preliminary negotiations 9 00 10 00 visit the Samsung mobile phone company 10 00 11 00 visit the major sales outlets 15 00 16 00 sales staff of opponent company introduce mobile phone sales preliminary negotiations related matters The next day 9 00 10 00 subject of negotiations we proposed 10 00 11 30 accept each other hospitality 14 00 16 00 reach final negotiations 21 00 left 7 Negotiation strategies 1 Start negotiating strategies 2 By using negotiation positive language to make a statement make each other feel good for one s own so that negotiations commence negotiations in a friendly and pleasant atmosphere 3 Interim Strategy and Analysis negotiations 1 Highlight the advantages of a buyer s market 2 When we make the appropriate concessions remember to request return 3 Using diversionary tactics to deal with opponent s strategies our main goal is to achieve low cost purchase 4 Emphasize the success of our agreement to the other benefits of both hard and soft at the same time if the other party fails implied agreement with us will be a huge loss 8 Emergency plan 1 How to handle a deadlock during negotiations Strategies First impasse main topic set aside first discuss some minor issues When necessary permissions to use the limited number of strategies and tactics to wait and see 2 If negotiations to find each other really well but there is still room for bargaining on price How will we hold Response For the price we must adhere to the bottom line not to give way first with large quantities of orders made chips hold each other if the other party is not willing to make