2019-2020学年高中英语 阅读强化训练（十三） 牛津译林版选修7

阅读强化训练(十三)学生用书p169(单独成册)(建议用时：15分钟) 阅读理解a new report has concluded that advertising managers are becoming increasingly interested in children. studies show that children influence about 50 percent of things that families buy, so theyre an attractive target for advertisers.john taylor, the author of the report, says：“advertisers can reach their target in many ways. they can, for example, show an ad many times during school holidays, they can make the tv advertisements a little louder than the programmes to attract attention, or they can sponsor programmes and show their advertisements just before the programme begins.”most advertisements aimed at children are short, imaginative and often in the form of animated cartoons(动画片)“children love the ads and watch them in the same way as any entertainment programme，” taylor says.therere concerns about advertising aimed at young people. the concerns are shared by sarah durham, a writer and journalist specialising in media analysis.“the most worrying thing is that children dont think carefully when they see television advertisements. theyre less critical than adults and dont usually realise the advertisement has a persuasive message, to encourage them or their parents to spend as much money as possible on the product or service，”she says.therere also concerns over the vast sums of money that junk food producers spend on advertising to persuade children to buy their food products. many advertisements, argues durham, sell food that is a lot higher in fat, salt and sugar than healthier alternatives. “many companies target children with offers of free toys, models of cartoon characters and gimmicky(耍花招的) packaging.”government approaches to controlling advertising to children vary. in sweden, one of the strictest countries where advertising is concerned, tv advertising to children under the age of 12 is banned. greece bans television advertisements for childrens toys between 7 am. and 10 pm. denmark and the netherlands also have legal controls whereas france, britain and germany prefer selfregulation(自动调节)some countries are not as certain as the swedes that advertising to children is harmful. the french argue that children need to see many advertisements so that they can develop their ability to think as they grow up. the belief is that advertising will help children to be more aware of its persuasive power.【解题导语】本文是一篇说明文。最新报告显示，儿童已经成为商业广告的新目标群体，儿童广告已引发社会的担忧。1what does john taylor mainly talk about in paragraph 2?aways in which advertisers reach children.bthe time children spend watching television.cexamples of successful advertising to children.dthe serious problems of advertising to children.a解析：段落大意题。由第二段的描述可知，john taylor主要介绍了广告商推广儿童广告的三种方法。2why is sarah durham concerned about advertising aimed at children?atv ads limit childrens imagination.btv ads affect childrens brain development.cchildren lack the good sense to make decisions.dchildren may spend lots of time watching television.c解析：推理判断题。由第四段中的the most worrying thing is that children dont think carefully.theyre less critical than adults and dont usually realise the advertisement has a persuasive message可知，sarah durham担心儿童广告会误导儿童，她认为儿童在看电视广告时，对于广告的推销缺乏理性判断。3what does durham say about the food advertised?aits tasty.bits cheap.cits unhealthy. dits readymade.c解析：细节理解题。由倒数第三段中的many advertisements, argues durham, sell food that is a lot higher in fat, salt and sugar than healthier alternatives.可知，durham认为很多广告推销的食物比健康食物的脂肪、盐和糖的含量高很多。4what is the frenchs attitude toward advertising to children?adoubtful. brelaxed.cobjective. dunfavorable.b解析：观点态度题。由最后一段的描述可知，法国人并不认为儿童广告是有危害的，相反，他们认为儿童广告有助于培养儿童的思考能力，并且有助于让儿童认识到广告的说服性力量。 七选五whether we can achieve what we want depends largely on whether we can stay motivated(有积极性的) most of the time. 1._ is the difficulty of better achievements widening from the previous one? or is there a brick wall too high to climb up? to help you stay motivated, you can learn to adopt these four things that successful people do to keep themselves motivated all the time.they stay focused on the big picture. most of us tend to lose focus on the big picture because things at work can get so repetitive and boring. you may start to complain in your office. 2._ “look at me! im starting to turn into a dead man walking.” youll start to question whether your goal is worth fighting for and guess what? 100% of the time, its worth it once youve achieved it. so keep your eye on the goal all the time.they write their ideas down all the time. how to stay motivated to do more? successful people do that by writing down their ideas all the time. why? 3._ you will never know whether one idea in your notebook could be the next revolutionary big thing.4_ many successful people always have praises for their partners for getting them where they are today. if your partner is not supportive on things you want to achieve, communicate to find out why he/she doesnt like what youre doing.the end goal is to let your partner know that youll put all your effort into getting a brighter future for both of you.they have lots of fun. if fun is not part of your plan, you would probably lose sight of your goals easier.5._ if you simply do not enjoy doing what you do, how could you accomplish a tough goal?athey read a lot.bthey have extremely supportive partners.ctaking everything too seriously is a sure method for failure.dsoon youll pass your negative comment to your colleagues.eso what is stopping you from being motivated to achieve more?fbecause they understand that ideas dont stay long in their heads.gthen youll have enough time to plan your day before starting work.【解题导语】本文主要介绍了成功人士如何保持积极性的几种方法。1e解析：本句提出了一个问题，