新编商务英语精读1教案.doc

课 时 计 划任课班级：商务英语131 班 教案编号： 1 周 1 号2013 2014 学年度第一学期题目Unit 1 Essentials of Business (1)教学目标1. Learn something about basic concept of business.2. Talk something about business.授课类型Theory 教学场所Classroom 教学重点Basic concept of businessLand:Capital:EntrepreneurshipNature of business 思考题或作业题1. On Exercise-Book: Copy some new words about one page tidily;2. Read the new words correctly and read the text repeatedly;3. Do the exercises: No. II.1-5 and No. III.1-10, on Page 8-10, Textbook.授课效果分析 专业带头人 签字： 审批时间：2013 年 月 日 教学时间：2013 年 月 日教学内容整体设计教学内容教学方法时间分配1. Warm-up; 2. The first part (Paragraph 16 ) of the text: new words-text-questions; 3. The second part (Paragraph 79 ) of the text: new words- text-questions; 4. Sum up and order homework.1. Discussing some terms about business; 2. Repeating and translating the new words;3. Explaining the text and making some examples. Unit One Essentials of Business (1)Content Text: The Nature of BusinessDifficult Points1. Talk about some words, phrases or expressions about business; 2. There are many new words in the text;3. Translate some difficult sentences of the text. Page 2: Warming-upWork with your group and think out as many words, phrases or expressions as possible about business.Persons or organizations in businessPlaces where business activities are being conductedOther terms frequently used in business operationcompanymarketsellsalesmandepartment storegoodsbusinessmansupermarketbuyjoint-venturestock exchangeordermanagerhotelprofitenterpriserestaurantinvoicemerchantbankcustomer 2. Pair works: 1) Are you interested in business? Why or not? 2) What activities do you think can be labeled as business activities? 3) Have you ever been involved in any business activities before? 4) What do you think is important for success in todays business world? (Teachers Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service.Part Two: 15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one; 3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1. Read the first 6 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 8 1) What does “business” mean in the text? The key comes from Paragraph 1: It means the human activity related to material things. Its necessary for civilization. And it is found in all societies, even the simplest ones. Its the activity of producing and distributing goods and services. 2) What are the four basic factors of production? The key comes from Paragraph 2: They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer? The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earths surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.4) What does the term “labor” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money. 6) What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. Its all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to spell the words one by one; 3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1. Read the paragraphs silently one by one and know what are your difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7) What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make something of value, is called entrepreneurship8) What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9) What kind of problems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. Its hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some money to the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay. 10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. Read the rest 3 paragraphs together to review.课 时 计 划任课班级：商务英语131 班 教案编号： 1 周 2 号2013 2014 学年度第一学期题目Unit 1 Essentials of Business (2)教学目标Teaching Objective 1. Learn something about basic concept of business.2. Talk something about business.授课类型Theory 教学场所Classroom 教学重点Comprehend the meaning of the article. Get familiar with the key words or phrases: Production生产, manufacture大量制造, service, 服务merchandise买卖, trade贸易, land土地, labor劳动, capital资本, distribute分发,entrepreneurship企业家素质, accomplish完成, perform表演，实行, go bankrupt破产, creditor债权人, venture（有风险的）工作项目, profit利润;relate-to/with将-联系起来, be extracted-from从-中提取, be responsible for对-负责, make-of value使某物更有价值, look for寻找，decide on做出决定，up to 直到，refer to, 提及思考题或作业题1. On Exercise-Book: Copy some new words about one page tidily;2. Read the new words correctly and read the text repeatedly;3. Do the exercises: No. II.1-5 and No. III.1-10, on Page 8-10, Textbook.授课效果分析 专业带头人 签字： 审批时间：2013 年 月 日 教学时间：2013 年 月 日教学内容整体设计教学内容教学方法时间分配Restate the content of the passage Explain the language points Production, Manufacture，ServiceMerchandise，trade, land，labor，capitalDistribute，entrepreneurship，accomplish，perform，go bankruptCreditor，venture，profitrelate-to/with将-联系起来, be extracted-from从-中提取, be responsible for对-负责, make-of value使某物更有价值, look for寻找，decide on做出决定，up to 直到，refer to, 提及Summary 1. Discussing some terms about business; 2. Repeating and translating the new words;3. Explaining the text and making some examples. Essentials of Business (2)I. Review the content of the passageII. Recite the passage III. Explaining the language points relate: relate something to something else 与有关e.g. The report seeks to relate the rise in crime to an increase inunemployment.V+ ing as subject: The -ing form of the verb can be used as the subject of a sentence e.g. Seeing is believing.Taking good photos requires patience as well as keen eyes.Watching television at spare time is a good entertainment.辨析capital & money: Capital is the money or property that you use to start a business or to make more money. Money is what you earn by working and you use in order to buy things.e.g. The recycling industry is making huge capital investments in equipment.Do you have enough money to pay for the sandwiches?Therefore, collocations related with capital are: capital intensive industries(资本密集产业); venture/risk capital(风险资本); intellectual capital(智识资本). etc. Collocations related with money, on the other hand. are: money bags(有钱人); Money makes a mare go.(有钱能使鬼推磨); money worshiper(金钱至上主义者).entrepreneurship: Entrepreneurship is a frequently used concept in English-speaking countries, but it is difficult to define and translate. It generally refers to a management concept characterized by development and renovation and the ability to implement this concept in marketing.(它指的是一种发展的、革新的经营观念，以及将这种观念贯彻在市场中的能力。) Successful entrepreneurs have an unshakable belief in themselves and in their ideas. They have drives, and can always bounce back after frustrations. That is, no matter what goes wrong, they can get up and try again.企业家素质refer to: 提到，涉及；指(的是)1) refer to somebody or something e.g. We agreed never to refer to the matter again. Although she didnt mention any names, everyone knew who she was referring to.2) refer to somebody or something ase.g. He likes to be referred to as Doctor Khee.where . relative clause: Where can be used to introduce a relative clause.e.g. The crisis has reached a point where the receiver(破产管理人) will have to be called in.This is the hotel where we spent our honeymoon.The place where he was going is dangerous.Where functions as an adverbial in the relative clause. The other adverbs that can introduce relative clause are when and why.e.g. She remembered the day when Paula had first walked into her office.This is the place where I hid the key.In 1963 we moved to Boston, where my grandparents lived.distribute: distribute something among/to somebody分发；分配；散布 synonym: give out e.g. Clothes and blankets have been distributed among the refugees.a man distributing leaflets to passers-byaccomplish: succeed in doing sth.; successfully finish doing sth.; achieve.完成；达到；实现e.g. I dont think our visit really accomplished anything. We have accomplished a great deal in the last few days.Accomplished means skilled, so a singer can be accomplished. So can a writer or a painter be. Accomplished fact(既成事实), however, is a legal term, which means something that is known to be true and cannot be doubted. Accomplishment is the noun form, which means an achievement or a skill.e.g. Our 15% increase in sales last year was a major accomplishment.Being able to play the piano well is one of his many accomplishments.of value: 值钱的，有价值的1) worth a lot of moneye.g. The thieves took nothing of value.2) Usefule.g. I hope this book will be of value to both teachers and students.be responsible for: 为负责；是造成的原因e.g. Police believe that the same man is responsible for three other murders in the area.We are determined to bring the people responsible to justice.not . unless .: 除非,就不会 Here unless is used to introduce a statement expressing a case in which an exception to a preceding statement may or will exist. e.g. Do not leave the building unless you are instructed to do so.Dont call me at the office unless its absolutely necessary.Sometimes not can be used with unless to indicate the only condition. Then the phrase not unless means only if.e.g. Will you go with her? Not unless she wants me to.Nowhere to land, not unless you had a spaceship.The old man had gone to bed with instructions not to be disturbed, not unless the plan failed.In conditional clauses, unless is used to express that something will happen or be true if something else does not happen or is not true. So simply stated, it is a negative if clause if . not . e.g. Unless some extra money is found, the theatre will close. I think you should complain unless, of course, you are happy with the way things are.He wont go to sleep unless you tell him a story. I cant leave her unless I know shes all right.initiate: to arrange for something important to start, such as an official process or a new plan 开始；发动e.g. initiate a reform 开始改革They have decided to initiate legal proceedings against the newspaper. Intellectuals have initiated a debate on terrorism.innovative: an innovative idea or way of doing something that is new, different, and better than those that existed before 创新的；有新意的 e.g. an innovative approach to language teaching innovative plans for recycling waste materialslook for: 寻找Synonym: search fore.g. Could you help me look for my contact lens? If youre looking for a bargain, try the local market.decide on/upon something: to choose something or someone after thinking carefully 对作出决定e.g. Have you decided on a date for the wedding?Whether . confessional clause: Whether can be used to introduce a confessional clause(让步从句).e.g. I will go, whether you come with me or stay at home.Whether he is right or wrong, he usually wins the argument.Whether or not we had a baby, we could not survive just on my salary.Its not important whether he comes himself or sends a substitute.bear: to bravely accept or deal with a painful, difficult, or upsetting situation 负担，忍受，带给 (past tense: bore; past participle: borne) synonym: stand e.g. She was afraid she wouldnt be able to bear the pain.Make the water as hot as you can bear.Experts were worried the financial system would not be able to bear the strain.辨析pay & pay for: The most frequently used format is pay (sb.) for (sth.).e.g. How soon can you pay me for the work? Did you pay for that car?Pay for may also mean receive punishment or suffering for(为而受惩罚；为而吃亏/倒霉).e.g. These people must be made to pay for their crimes.He paid dearly for his unfaithfulness to her.Ill let him pay for ruining my chances.We are paying for the fine summer with a wet winter. 今年夏季天气晴好，而冬季却雨水不断。On the other hand, pay means giving someone money for something you buy or for a service.e.g. How much would you like to pay? Youd get a discount for paying cash. I paid him 5 to cut the grass.After pay you can use the following words as object: bill, cash, cost, credit, debt, dollar, expenses, fee, fine, interest, loan, money, price, salary, rent, sum, tax, wage.The other phrases using pay are: pay attention to, pay respect to sb., pay sb. a visit, or pay a visit to a place.Summary 1. Sum up the general meaning of the text and review the new words by reading;2. Order homework: 1) On Exercise-Book: Copy some new words about one page tidily;2) Read the new words correctly and read the text repeatedly;3) Do the exercises: No. II.1-5 and No. III.1-10, on Page 8-10, Textbook.课 时 计 划任课班级：商务英语131 班 教案编号： 2 周 1 号2013 2014 学年度第一学期题目Unit 1 Essentials of Business (3)教学目标1. Read the text and put it into practice2. Do the exercises according to the text授课类型Theory 教学场所Classroom 教学重点1. Reading comprehension2. Words and phrases.3. Talking about “Personal Interests 4. Word study5. Topics discussion 思考题或作业题Work in pairsTopics discussion 授课效果分析 专业带头人 签字： 审批时间：2013 年 月 日 教学时间：2013 年 月 日教学内容整体设计教学内容教学方法时间分配Reading comprehension Words and phrases Word studyHomework: Salient reading Making sentences filling in the blanks rewrite and paraphraseexplaining and making sentences Quiz and role play20203510Unit One Essentials of Business (3)Review the text by reading.1. Read the text by two parts;2. Self- reading twice.Part Three: 40 minutesDo some exercises on Page 8-12 by translating and discussing:(Key on Page 24-162, Teachers Book:) II.15; Choose the best answer to complete the following sentences.III.1-9; Complete the following statements with words or expressions you have learned in the text.IV. 1-15; Give the English words for the meanings provided. V. 1-10; Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.VI. 1-6; Rewrite the following sentences and replace the underlined