高中英语Unit 1 Advertisingreading 4课件牛津版必修二.ppt

advertisements unit1reading show wherecanyoufindadvertisements doyoulikethem whyorwhynot brainstorming quicklook takeaquicklookatthetitleandsubtitles 副题 inthearticletofindoutwhatyouwilllearninit first reading pleaseskimthearticleandanswerthethreequestionsinparta two commercialadsandpublicserviceads psas howmanytypesofadvertisementsarethere careful reading pleasereadthearticlecarefullyandthentrytofindsomeinformationaboutcommercialadsandpublicserviceads paidfor promote complete beawareof forfree issue publicwelfare original creative meant thesimilaritiesandthedifferencesbetweencommercialadsandpublicserviceads similardifferent placesfoundpurposesmethodsusedvalidity 正确性 fillinthechart billboardsnewspapersmagazinestheinternetradiotelevision persuasive exciting topromoteaproductorservice toeducatepeopleabouthealth safetyoranyotherissuewhichaffectspublicwelfare theydonottellyouthecompletetruth theyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygive bright teethfightsbadbreath youareproudofyourcooking soshouldn tyoubuytheveryfreshestfood yestolife notodrugs knowledgechangeslife projecthope schoolingeverychild smokingiscommittingasuicideslowly woman dinner cometodinner dog hey i madog what syourexcuse aside cananybodytelluswhysmokingisstupid checkyourcomprehension advertisementsarefoundinmanyplaces psasareonlyfoundinnewspapers alladvertisementstellthecompletetruth psasandcommercialadsusesomeofthesamemethods commercialadscanoftengiveusvaluableinformationabouthowliveourlives anadwarningpeopleagainstsmokingisanexampleofapsa t f f t f t torf readingstrategy readingexpository 说明的 writing introductionofsubjectsupportingdetailsconclusion itusuallyfollowsthesamebasicformat格式 howcanwedividethearticle part1part2part3 para1introduction paras2 5suppotingdetails para6conclusion whatdoyouthinkoftheadsinourlives dotheyplayapositive 积极的 roleinourlives whyorwhynot discussion advertisement goodtothelastdrop 滴滴香浓 意犹未尽 麦斯威尔咖啡 obeyyourthirst 服从你的渴望 雪碧 thenewdigitalera