高中英语Unit 1 AdvertisingProject课件牛津版必修二.ppt

projectdevelopinganadcampaign stepone comprehension 1whatisanadcampaign 2whatmediacanyouuseinanadcampaign 3whatquestionsshouldwefirstconsider anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience wecanusedifferentkindsofmedia includingnewspapers magazines televisions billboards mailing etc 1whoistheaudienceforyouradcampaign 2whatdoyouwantyouradcampaigntosay 3howdoyoureachyouraudience ampaign oal arget esearch reate essage nformation ppeal eact edia cross pproach each detailedinformation mainideaofeachparagraph para 1para 2para 3para 4 thedefinitionofanadcampaign whatanadcampaignmeans thetargetaudienceandhowtodeterminethetargetaudience whattheadcampaignsays howtoreachthetargetaudience steptwo languagefocuses 1reachaparticularaudience line2 reachheremeans attain achieve e g wecanneverreachperfection youwillknowbetterwhenyoureachmyage exerciseafteralongdiscussion we onwhatstepsweshouldtakeinthenextthreemonths 达成理解 reached an understanding 2inordertodetermine line11 determine decidefirmly findouteg wehaven tdeterminedwhentoleave canyoudeterminethemeaningoftheword determineon upon resolveeg wedeterminedonanearlystart determinetodosth hedeterminedtolearnfrench determined adj be todosth i mdeterminedtosucceed ex we adopthissuggestion 决定 are determined to 3appealtotheway line19 appealto v a beattractive interestingeg dothesepaintingsappealtoyou b makeanearnestrequest恳求 呼吁eg thepoliceappealedtothecrowdnottopanic n eg anappealforhelp foodthenewfashionsoonlostitsappeal ex theideaofworkingabroadnever me 吸引 appeals to 4beconcernedwith line23 beconcernedwith beaboutherlatestarticleisconcernedwithtaiwanissues mrzhangismuchconcernedwiththedisabled concern v affectthelossisseriousforallconcerned n it snoconcernofmine whatareyourmainconcernsasawriter asfarassb sth concerned 就某人 事而言ex we hissafety 都关心 are all concerned with canyoumakeasentence 5whatapproachyouwantto line28 approachn wayswecantryanewapproachtolanguageteaching n comingneartoatherapproachthechildrenranoff approachv comenear getclosetoasyouapproachthetownthefirstbuildingyouseeisthechurch ifindhimdifficulttoapproach identifydifferentmeaningsofapproach awiththeapproachofnight itbecamecolderandcolder btheapproachtothecitywasblocked cthetimeisapproachingwhentheywillleaveforlondon ddidheapproachyouabouthelpinghimwithhishomework withthenightfallingdown夜幕降临 wayto去城里的路 comingnear时间快到了 goto找你 stepthree developinganadcampaign planningworkinsmallgroups 2 decidethesubjectofyouradcampaignfromthelisted 3 ifyouhaveyourownidea pleasegetyourteacher sapproval animalprotectionanti smokinganti drugsanti litteringthesubjectofyouradcampaignwillbe preparingdiscussion who what how 2 teamwork producingwhatshouldeachmemberdo researcher findinf fromvarioussourceslogo slogandesigner madeitattractiveproposalwriter writeabriefoutlineandplansomequestionsthewholeteam workasawholeandeveryoneshouldcontributetotheproject presentingmakeyourpresentationclearly an