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unit5gettingthemessage justdoit 只管去做 耐克运动鞋 shampoo sneakers pepsi before after washingpowder obeyyourthirst 服从你的渴望 sprite雪碧 goodtothelastdrop 滴滴香浓 意犹未尽 麦斯威尔咖啡 broadcast mislead promote slogan designer mouthpiece influence brand annoying persuasive advertiseadvertisement adadvertiseradvertising n u 1 广告业2 总称 广告3 做广告 登广告 vt 为 做广告 n 广告 宣传 n 刊登广告者 广告客户 pa1 pa2 pa3 pa4 pa5 pa6 pa7 pa8 peoplereacttoadvertisementsindifferentways themostimportantfunctionofadvertisingistointroducenewproducts wemustkeepaneyeoutfor bad and switchads peopleshouldlearntoanalysesadsandtoprotectthemselves adshelpcompaniesandcustomersinavarietyofways governmentsandotherorganizationsuseadstomakepeopleawareofgovernmentpoliciesandsocialproblems findoutthemainideaforeachparagraph adsarefoundalmosteverywhere thebasicprincipleofadvertisementsistoinfluencecustomers choices tip themainideasareofteninthefirstsentenceorlastsentenceoftheparagraph dosome true or false exercises 1 peoplereacttoadvertisementsindifferentways 2 thebasicprincipleofadvertisingisfairlydifficult 3 sinceanincreaseinsalesmeansanincreaseinproduction thepricemaybeincreased too 4 truthfuladsprovidegoodinformationthathelpscustomerstodecidewhethertheywantorneedtheadvertisedproduct 5 perhapsthemostimportantfunctionofadvertisingistoincreaseacompany sprofits 6 byusingthetechniquesdevelopedbytheadvertisingindustry governmentsandothernon profitorganizationscanspreadknowledge changeattitudesandimprovesociety 7 alladsarenotusedtopromoteaproductortoincreaseacompany sprofits 1 peoplereacttoadvertisementsindifferentways 2 thebasicprincipleofadvertisingisfairlydifficult 3 sinceanincreaseinsalesmeansanincreaseinproduction thepricemaybeincreased too 4 truthfuladsprovidegoodinformationthathelpscustomerstodecidewhethertheywantorneedtheadvertisedproduct t f t f 5 perhapsthemostimportantfunctionofadvertisingistoincreaseacompany sprofits 6 byusingthetechniquesdevelopedbytheadvertisingindustry governmentsandothernon profitorganizationscanspreadknowledge changeattitudesandimprovesociety 7 alladsarenotusedtopromoteaproductortoincreaseacompany sprofits f t t advertisementswhere onbillboards onbuses ontv ontheradio intrainstations innewspapers inmagazines atthecinema attheairport everywhere actout supposeyou reasalesmanorsaleswoman youhavetopersuadeyourconsumerstobuyyourproducts whatwillyoudo people sdifferentreactionstoads useful entertaining makeinformedchoices buyproductsofhighquality annoyingmisleading for against findingoutadvantagesanddisadvantagesoftheadvertisement 1 helpconsumersmakeinformedchoices 2 entertainpeople 3 increaseproductsales 4 makeproductscheap 5 makepeopleawareofsocialproblems 2 taketoomuchtimeorspaceontvornewspapers 1 misleadpeopleandgiveincorrectinformation advertisingisahighly industry ithasgone withradio televisionandothermedia however people toadsindifferentways defendersthinkadsareusefulandhelpfulandhelpconsumersmakeinformedchoices butcritics companiesofusingadstomisleadus advertising customers choicesbyintroducingabrandnameand productswithcustomers needs therearesomanyadsforcustomers soadvertiserstrytogettheirmessage by totheiremotions clozetest developed handinhand react accuse influences associating across appealing adshelpcompaniesandcustomersina ofways theycanhelpcompanies salesand theprices meanwhile theyhelpcustomerschooseamongalltheavailableproducts infact truthfuladsprovidegood andhelpcustomerscomparefeatures functionsandcosts somegovernmentsnametheirspokesmanorspokeswomantomakepeople oftheirsocialproblemsandpolicies customersshouldprotectthemselvesby
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