消费者行为学基本概念

消费者行为学核心概念的中英文对照表1. 差别阈限 differential threshold2. 最小可觉察差别 just noticeable difference3. 韦伯定律 Webers Law4. 阈下知觉 Subliminal perception5. 知觉警惕 perceptual vigilance6. 知觉防御 perceptual defense7. 知觉地图 perceptual map8. 消费者行为学 consumer behavior9. 角色理论Role theory 10. 重度使用者 (频繁使用者) heavy user11. 关系营销 relationship marketing12. 全球营销文化 Global consumer culture13. 经典性条件反射 classical conditioning14. 非条件刺激 Unconditional stimulus15. 正强化 positive reinforcement16. 光环效应 halo effect 17. 刺激泛化 stimulus generalization 18. 操作性条件反射 instrumental conditioning19. 条件刺激 Conditional stimulus20. 负强化 Negative reinforcement21. 品牌伪装Masked branding 22. 刺激甄别 Stimulus discrimination 23. 复兴品牌 retro brand 24. 心理需要 psychogenic needs25. 功利需要Utilitarian needs 26. 期望理论Expectancy theory 27. 双趋冲突Approach-approach conflict 28. 趋避冲突Approach-avoidance conflict 29. 终极价值观 terminal values30. 消费特定价值观Consumption-specific values 31. 价值观列表 list of values32. 产品介入 product involvement 33. 工具性价值观 instrumental values34. 产品特定价值观Product-specific values 35. 绿色消费 green consumption36. 双避冲突Avoidance-avoidance conflict 37. 大规模定制 mass customization38. 崇拜式产品 cult product39. 互动式营销 interactive mobile marketing40. 文化价值观Cultural values 41. 消费微文化Consumption microcultures 42. 手段目的链模型Means-end chain model 43. 自我概念 self-concept44. 身份营销 identity marketing45. 自尊Self-esteem 46. 延伸自我 extended self47. 自我意识 self-consciousness48. 自我意象一致模型 self-image congruence models49. 性别社会化Gender socialization 50. 形体意象 body image51. 品牌个性 brand personality52. 品牌资本 brand capital53. 品牌资产Brand equity 54. 价值观与生活方式系统 values and lifestyle system55. 生活方式 lifestyle56. 生活方式营销观点 lifestyle marketing perspective57. 身份文化 status culture58. 象征性团体Symbolic community 59. 消费者群体 consumer group60. 联合品牌策略 co-branding strategies61. 认知一致性原理 principle of cognitive consistency62. 自我知觉理论 self-perception theory63. 社会判断理论 Social judgment theory 64. 认知失调理论 theory of dissonance65. 得寸进尺技术 foot-in-the-door technique66. 多属性态度模型Multiattribute attitude models 67. 态度功能理论 functional theory of attitudes 68. 对广告的态度Attitude toward to the advertisement 69. 态度追踪 attitude tracking70. 按次计费 pay-per-view71. 假博客Fake blogs 72. 尝试理论Theory of trying 73. 睡眠效应Sleeper effect 74. 许可营销Permission marketing 75. 信息源可信性 source credibility76. 信息源吸引力source attractiveness 77. 平衡理论 balance theory78. 双因素理论 two-factor theory79. 非真人的代言人 Nonhuman Endorsers80. 文化含义 cultural meaning81. 匹配假说 Match-up hypothesis 82. 知识偏见 knowledge bias83. 报告偏见Reporting bias 84. 晕轮效应 Halo effect 85. 广告疲劳 advertising wear-out86. 双因素理论 two-factor theory87. 支持性论述 supportive arguments88. 反驳性论述Refutational arguments 89. 比较式广告 comparative advertising 90. 精细加工可能性模型 elaboration likelihood model91. 外围路线。Peripheral route 92. 过度选择Hyperchoice 93. 理性的观点（Rational perspective)94. 购买冲力 (Purchase momentum):95. 有限型决策 limited problem solving96. 习惯型决策Habitual decision making 97. 扩大型问题解决 extended problem solving98. 实际状态Actual state 99. 需要识别Need recognition 100. 内部搜寻Internal search 101. 定向学习 directed learning 102. 理想状态 Ideal state 103. 机会识别 Opportunity recognition 104. 外部搜寻 External search 105. 心理账户 Mental accounting 106. 购买中搜寻 Ongoing search 107. 产品定位 product positioning 108. 定位产品 locating product109. 典型产品Exemplar products 110. 产品信号 product signal111. 产品原产地Country-of-origin 112. 消费者满意Consumer satisfaction 113. 非计划购买 unplanned buying114. 价值-质量关系 price-quality relationship 115. 冲动购买 impulse buying116. 消费者不满意Consumer dissatisfaction 117. 购物倾向 shopping orientation118. 商店形象Store image 119. 购买点刺激 POP point-of-purchase stimuli 120. 横向循环Lateral cycling 121. 参考群体 reference group 122. 游击营销Guerrilla Marketing123. 品牌社区Brand community 124. 成员型参考群体Membership reference groups125. 回避群体Avoidance groups126. 反品牌社区Antibrand communities127. 决策分化Decision polarization128. 家庭购物聚会Home shopping parties 129. 意见领袖Opinion Leadership 130. 病毒营销Viral Marketing131. 消费者部落 consumer tribe132. 渴望型参考群体Aspirational reference groups133. 行家Market maven134. 组织决策 Organizational Decision Making135. 直接重购Straight rebuy 136. 核心家庭nuclear family 137. 意见一致型购买决策Consensual purchase decision138. 家庭生命周期：Family Life Cycle139. 家庭决策family decision making140. 修正重购Modified rebuy 141. 扩展家庭extended family 142. 折中型购买决策Accommodative purchase decision143. 消费社会化Consumer Socialization144. 组织购买者Orga