商务英语函电教案.doc

商务英语函电教案安徽财经大学 教案专用页内容（标题）UNIT ONE BUSINESS LETTER-WRITING课 时2教学目的与要求In this unit, we will introduce to the students the importance of business letter-writing, and the different elements of business letters, such as the essentials, the letter-head, the date, the inside name and address, salutation, complimentary close and the envelop. After the unit the students should be very familiar with the different elements.重点难点及其处理17Cs;2Different elements in the business letter;3Detailed requirements of each element.教学方法案例教学、小组讨论参考文献【1】黎孝先主编：国际贸易实务，对外经济贸易大学出版社，2001年出版。【2】尹小莹编著：外贸英语函电，西安交通大学出版社，1994年出版。【3】美Hinkelman著：国际支付，经济科学出版社，1999年出版。【4】Herta A. Murphy, Herbert W. Hildebrandt and Jane P. Thoms (1997): Effective Business Communications, 7th den, McGraw-Hill.【5】Wells (1985): Communications in Business, 4th den, Kent Publishing Company.课外作业及要求1. What are the 7Cs?2. What are the different elements? What are the detailed requirements of each element?后记安徽财经大学 教案专用页内容（标题）UNIT TWO ESTABLISHING BUSINESS RELATIONS课课 时2教学目的与要求The establishment of business relations is one of the important undertakings in the field of foreign trade. The aim of this unit is to let students understand how to establish new business relations and keep old relations.重点难点及其处理1. Techniques in our enquiry;2. Points must be observed in the replies to the enquiry3. Positivity, neutrality and conditionality;4. Positive Sandwich Principle.教学方法案例教学、小组讨论参考文献【1】黎孝先主编：国际贸易实务，对外经济贸易大学出版社，2001年出版。【2】王文贤编著：英文对外经贸业务函电，青岛海洋大学出版社，1993年出版。【3】修 露编著：外贸函电套语，大连理工大学出版社，1996年出版。【4】Herta A. Murphy, Herbert W. Hildebrandt and Jane P. Thoms (1997): Effective Business Communications, 7th den, McGraw-Hill.课外作业及要求Exercises . On P.24.Exercises . On P.25.后记安徽财经大学 教案专用页内容（标题）UNIT THREE STATUS ENQUIRIE课 时2教学目的与要求This unit focuses on the channels and methods to obtain the information respecting the firm one is want to establish relationship with, in order to make students more clear about some techniques for status enquiries.重点难点及其处理 1. Importance of status enquiries;2. Tips in writing status enquiries and replies. 教学方法案例教学、小组讨论参考文献【1】陆墨珠编著：英语外贸应用文，对外贸易教育出版社，1988年出版。【2】尹小莹编著：外贸英语函电，西安交通大学出版社，1994年出版。【3】王 芬主编：进出口贸易实务模拟教程，立信会计出版社，1998年出版。【4】美Hinkelman著：国际支付，经济科学出版社，1999年出版。【5】Wells (1985): Communications in Business, 4th den, Kent Publishing Company.课外作业及要求Exercises , , (1), (2) On P. 36-37.Exercises On P.37.后记安徽财经大学 教案专用页内容（标题）UNIT FOUR ENQUIRIES AND REPLIES课 时4教学目的与要求In this unit, we will discuss the differences between a first enquiry and other enquiries, and the contents of enquiries and replies and also the techniques to write enquiries and replies.重点难点及其处理1. Contents of enquiries and replies;2. Tips usually use for enquiries.教学方法案例教学、小组讨论参考文献 【1】陆墨珠编著：英语外贸应用文，对外贸易教育出版社，1988年出版。 【2】修 露编著：外贸函电套语，大连理工大学出版社，1996年出版。 【3】尹小莹编著：外贸英语函电，西安交通大学出版社，1994年出版。 【4】Wells (1985): Communications in Business, 4th den, Kent Publishing Company.课外作业及要求Read all the letters in this unit.Exercises , . On P.49.后记安徽财经大学 教案专用页内容（标题）UNIT FIVE SENDING PROFORMA INVOICE课 时2教学目的与要求In this unit, we will introduce the functions of proforma invoice and discuss how to send proforma invoices to foreign buyers and how to write a covering letter for the proforma invoice.重点难点及其处理1. Functions of proforma invoices;2. Points that should be involved in the covering letter.教学方法案例教学、小组讨论参考文献【1】黎孝先主编：国际贸易实务，对外经济贸易大学出版社，2001年出版。【2】王文贤编著：英文对外经贸业务函电，青岛海洋大学出版社，1993年出版。【3】王 芬主编：进出口贸易实务模拟教程，立信会计出版社，1998年出版。【4】美Hinkelman著：国际支付，经济科学出版社，1999年出版。【5】Herta A. Murphy, Herbert W. Hildebrandt and Jane P. Thoms (1997): Effective Business Communications, 7th den, McGraw-Hill.课外作业及要求 Exercises On P.59, , On P.60.后记安徽财经大学 教案专用页内容（标题）UNIT SIX QUOTATIONS, OFFERS AND COUNTER-OFFERS课课 时2教学目的与要求In this unit, we will discuss different techniques to write quotations, offers and counter-offers, the contents of these letters and the details we should pay attention to.重点难点及其处理1. Points that should be included in a satisfactory quotation;2. Points that should be included in a letter of rejection.教学方法案例教学、小组讨论参考文献 【1】陆墨珠编著：英语外贸应用文，对外贸易教育出版社，1988年出版。 【2】修 露编著：外贸函电套语，大连理工大学出版社，1996年出版。 【3】尹小莹编著：外贸英语函电，西安交通大学出版社，1994年出版。 【4】美Hinkelman著：国际支付，经济科学出版社，1999年出版。 【5】Wells (1985): Communications in Business, 4th den, Kent Publishing Company.课外作业及要求 Exercises , , . On P.119.后记安徽财经大学 教案专用页内容（标题）UNIT SEVEN SALES PROMOTION课 时2教学目的与要求In this unit, we will discuss the four steps when we write sales promotions, and the different points that should be included in sales promotions. We will also include follow-up letters and the techniques when we write the follow-ups.重点难点及其处理1The importance of sales letters;2The four steps in sales letters;3Techniques can be used in persuading the readers;4Tips for drafting a circular.教学方法案例教学、小组讨论参考文献【1】黎孝先主编：国际贸易实务，对外经济贸易大学出版社，2001年出版。【2】王文贤编著：英文对外经贸业务函电，青岛海洋大学出版社，1993年出版。【3】王 芬主编：进出口贸易实务模拟教程，立信会计出版社，1998年出版。【4】美Hinkelman著：国际支付，经济科学出版社，1999年出版。【5】Herta A. Murphy, Herbert W. Hildebrandt and Jane P. Thoms (1997): Effective Business Communications, 7th den, McGraw-Hill.课外作业及要求 Exercises , and On P.130. Additional exercises On P.131.后记安徽财经大学 教案专用页内容（标题）UNIT EIGHT ORDERS AND THEIR FULFILMENT课 时2教学目的与要求 In this unit, we will discuss the definition of an order, the important elements and the difference between the first order and others and the techniques of how to write a reply to orders. We will also examine the obligations of the buyers and sellers of a contract.重点难点及其处理1The contents of a good order;2A buyers obligations;3The contents of replies to an order;4A sellers obligations;5The contents of a rejection.教学方法案例教学、小组讨论参考文献【1】黎孝先主编：国际贸易实务，对外经济贸易大学出版社，2001年出版。【2】陆墨珠编著：英语外贸应用文，对外贸易教育出版社，1988年出版。【3】修 露编著：外贸函电套语，大连理工大学出版社，1996年出版。【4】尹小莹编著：外贸英语函电，西安交通大学出版社，1994年出版。课外作业及要求 Exercises and On P.147.后记安徽财经大学 教案专用页内容（标题） UNIT NINE TERMS OF PAYMENT课 时5教学目的与要求In this unit, we will discuss the procedures for the use of L/C, the different contents in an L/C and the techniques to negotiate about the terms of payment. We also analyze the draft and letters of credit. After the discussion the students should have some necessary knowledge about L/C including establishment of L/C, amendment of L/C and extension of L/C etc. After class, students should have a good grasp of the commonly used expressions in a letter of credit. This unit is one of the most important units in this course.重点难点及其处理1The procedures for issuing an L/C;2The methods of payment and their procedures;3The contents of the buyers letter to the bank;4Essential elements in a letter urging establishment of L/C;5Techniques for a letter for amendment and extension.教学方法案例教学、小组讨论参考文献【1】黎孝先主编：国际贸易实务，对外经济贸易大学出版社，2001年出版。【2】修 露编著：外贸函电套语，大连理工大学出版社，1996年出版。【3】尹小莹编著：外贸英语函电，西安交通大学出版社，1994年出版。【4】王 芬主编：进出口贸易实务模拟教程，立信会计出版社，1998年出版。【5】美Hinkelman著：国际支付，经济科学出版社，1999年出版。课外作业及要求Exercises , and On P.163.Exercises and On P.174.Exercises and On P.184.后记安徽财经大学 教案专用页内容（标题）UNIT TEN PACKING 课 时1教学目的与要求In this unit, we discuss the importance of packing in international trade, different means of packing and the negotiations about packing specifications. 重点难点及其处理1Packing containers;2Marking;教学方法案例教学、小组讨论参考文献 【1】陆墨珠编著：英语外贸应用文，对外贸易教育出版社，1988年出版。 【2】王文贤编著：英文对外经贸业务函电，青岛海洋大学出版社，1993年出版。 【3】尹小莹编著：外贸英语函电，西安交通大学出版社，1994年出版。 【4】王 芬主编：进出口贸易实务模拟教程，立信会计出版社，1998年出版。 【5】Wells (1985): Communications in Business, 4th den, Kent Publishing Company.课外作业及要求 Exercises , and On P.199-200.后记安徽财经大学 教案专用页内容（标题）UNIT ELEVEN INSURANCE课 时1教学目的与要求In this unit, we will introduce different kinds of risks, the purposes of insurance, and world famous insurance companies. We also discuss the calculation of insurance values and premium. And we also introduce the techniques to write letters about insurance and how to fill up an insurance policy.重点难点及其处理2The purpose of insurance;2The principal perils which the basic marine policy of PICC insures against under the OCEAN Marine Cargo Clause;3Two types of average;4The calculation of insurance value.教学方法案例教学、小组讨论参考文献【1】黎孝先主编：国际贸易实务，对外经济贸易大学出版社，2001年出版。【2】陆墨珠编著：英语外贸应用文，对外贸易教育出版社，1988年出版。【3】王 芬主编：进出口贸易实务模拟教程，立信会计出版社，1998年出版。【4】Wells (1985): Communications in Business, 4th den, Kent Publishing Company.课外作业及要求 Exercises , and On P.214.后记安徽财经大学 教案专用页内容（标题）UNIT TWELVE SHIPMENT课 时2教学目的与要求This unit introduces the importance of shipment in international trade, different means of transportation, the importance of shipping documents such as bill of lading and air waybill, and the advantage of containers. We also discuss how ship goods for international trade.重点难点及其处理1The importance of shipment;2Functions of the ocean bill of lading;3Chartering ships;4Points that should be included in brokers reply to the shipper.教学方法案例教学、小组讨论参考文献【1】黎孝先主编：国际贸易实务，对外经济贸易大学出版社，2001年出版。【2】修 露编著：外贸函电套语，大连理工大学出版社，1996年出版。【3】Herta A. Murphy, Herbert W. Hildebrandt and Jane P. Thoms (1997): Effective Business Communications, 7th den, McGraw-Hill.【4】Wells (1985): Communications in Business, 4th den, Kent Publishing company.课外作业及要求 Exercises , , , and On P.231-232.后记安徽财经大学 教案专用页内容（标题）UNIT THIRTEEN AGENCIES课课 时1教学目的与要求 In this unit, we discuss definition of an agency, the types of agencies and the reasons for the existence of agencies. We also discuss the contents in the agency agreement, and how to negotiate the terms in the agreement.重点难点及其处理1Concept of agency;2Two types of agents;3Points that should be included in agency agreement.4Others types of agencies with varying degrees of authority.教学方法案例教学、小组讨论参考文献【1】陆墨珠编著：英语外贸应用文，对外贸易教育出版社，1988年出版。【2】王文贤编著：英文对外经贸业务函电，青岛海洋大学出版社，1993年出版。【3】修 露编著：外贸函电套语，大连理工大学出版社，1996年出版【4】王 芬主编：进出口贸易实务模拟教程，立信会计出版社，1998年出版。【5】Herta A. Murphy, Herbert W. Hildebrandt and Jane P. Thoms (1997): Effective Business Communications, 7th den, McGraw-Hill.课外作业及要求 Exercises , and On P.250-251.后记安徽财经大学 教案专用页内容（标题）UNIT FOURTEEN COMPLAINTS AND ADJUSTMENTS课课 时1教学目的与要求In this unit, we discuss the types of complaints and the techniques to write complaints and adjustments. 重点难点及其处理1Two kinds of complaints and their causes;2Tips to write a good complaint;3The rules for a seller to be noted when dealing with a complaint.教学方法案例教学、小组讨论参考文献【1】黎孝先主编：国际贸易实务，对外经济贸易大学出版社，2001年出版。【2】陆墨珠编著：英语外贸应用文，对外贸易教育出版社，1988年出版。【3】修 露编著：外贸函电套语，大连理工大学出版社，1996年出版。【4】王 芬主编：进出口贸易实务模拟教程，立信会计出版社，1998年出版。【5】Wells (1985): Communications in Business, 4th den, Kent Publishing Company.课外作业及要求 Exercises , , and On P.265-266.后记安徽财经大学 教案专用页内容（标题）UNIT FIFTEEN JOINT VENTURE课课 时1教学目的与要求In this unit, we discuss the definition, the importance and the functions of joint ventures and the different type of the joint ventures. We also introduce the existing conditions in China. We examine the contents in the joint venture agreements and techniques to write an agreement.重点难点及其处理1Definition of joint venture;2Different types of joint ventures in China;3How to establish business relations?4Points that should be included in the agreement of joint venture.教学方法案例教学、小组讨论参考文献 【1】黎孝先主编：国际贸易实务，对外经济贸易大学出版社，2001年出版。 【2】王文贤编著：英文对外经贸业务函电，青岛海洋大学出版社，1993年出版。 【3】尹小莹编著：外贸英语函电，西安交通大学出版社，1994年出版。 【4】王 芬主编：进出口贸易实务模拟教程，立信会计出版社，1998年出版。课外作业及要求Exercises , and On P.282-283.Study the “Joint Venture Contract and some laws on P.284-305.后记安徽财经大学 教案专用页内容（标题）UNIT SIXTEEN COMPENSATION TRADE课课 时1教学目的与要求In this unit, we introduce the definition, types of compensation trade and the terms in the agreement. We a