Unit 2Sales Promotion教参

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It is unique and special.Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨(c) A young couple: They are young. So when doing sales promotion, people should let them feel the goods are a fashion and vogue.Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨 In a word, you should use different ways when you are promoting the sameUnit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨 product to different kinds of people. You should accord with their characteristics and needs.Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨Dialogue 1Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨Task 1Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨Keys:Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨1. As we all know, of all the advertising media, TV is the most expensive, I suppose.Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨2. Sometimes companies will build their corporate images through advertising.Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨3. We usually make different commercials for each market.Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨4. Electronic advertising is quick, cheap and widespread.Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨5. Whats your financial budget for advertising?Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨Dialogue 2Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨Task 1Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨Keys:Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨1.Good to the last drop D. MaxwellUnit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨2.Obey Your Thirst C. SpriteUnit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨3.Impossible made possible H. Canon PrinterUnit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨4.Just Do It F. NikeUnit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨5.Impossible is Nothing G. AdidasUnit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨6.Connecting People A. NokiaUnit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨7.Youre paying for potential. E. Sony Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨8.Hello Moto B. MotorolaUnit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨Task 2Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨Keys:Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨the owner of an ice-cream shop the marketing managerUnit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨Whats the status of our advertising campaign?We are going to start the campaign by putting full pageads in all the major newspapers over a period of a month.What are the advertising rates in the newspaper?It will be 3,000 yuan a day.Do we put any ads in the local newspaper?Theyll be in weekly, probably on every Monday, and after that we are planning to focus on TV and radio.It will be best to insert advertisements in the leading TV programs in our most important cities.We will consider that.The designer should be familiar with the character of our products.Yes, they will study our products and try to know more about them.Learning MoreUnit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨Suggested answers:Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨1. There are five main stages in a well-managed advertising campaign: Set advertising objectives; set the advertising budget; determine the key advertising message; decide which advertising media to use and evaluate the results of the advertising campaign.Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨2. The communication effects and the sales effects.Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨Dialogue 1Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨市场调研后，李岩决定将玉米藤篮投放到欧洲市场。现在，他正在和张建讨论玉米藤篮的促销事项。Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨李岩：由于我们并不了解欧盟市场，我最大的担忧就是怎样使得促销活动对我们潜在的客户发挥作用。 我们想将合适的营销组合运用到我们的目标市场。你可以给我们一些提示吗？Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨张建：有许多促销方法，例如，网络、电视广告、公众宣传、展览会、代理商、标准的户外广告、人员促销等。这些战略都可以适用在欧盟市场。通过比较，你想采用哪种媒体？Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨李岩：如我们所知，在所有广告媒体中，我认为电视广告是费用最贵的。考虑到财政预算，我们已要求我们的广告文员先准备好电脑杂志和因特网宣传文案。我们还进行广告牌和报纸宣传，帮助建立广泛的品牌意识。Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨张建： 不错。电子广告非常快捷、便宜、传播广泛。也许我们还可以在调查报告中进行宣传。Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨李岩：有直邮广告信函吗？Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨张建：没有。对于你这样的生产商来说不合适。还是让零售商来做这些吧。Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨李岩：那我们还需要注意什么？Unit 2 Sales Promotion教参Unit 2 Sales PromotionSuggestions and Keys 建议与答案Warming-up：References:(a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical.(b) A foreigner: People should attach an import纬冰战揭凹旱愿北疼涟晋镁古灯君履洒钟玻俯滋痹挑倦楚贮目眷替逃而钉氧恰幌粹懒讹曾锹甭幻蓖壹瓢锌歼乍肌添宦馁庸撇堆与德碾伸奥奔连孰跨张建：我认为我们公司必须通过广告树立并宣传公司形象，使国外市场了解我们的品牌产品。Unit 2 Sales Promotion教参Unit 2 Sal