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Click ONCE on the speaker icon to start listening 放音结束前请不要离开本页 否则就听不成啦 Part 1 Short dialogs and blank filling 每小题 分 Directions Listen to the following recording then fill in the blanks with the missing words You will hear the recording twice After the first playing there will be time to write the missing words Use the second playing to check your answers Questions 1 to 9 are based on the following passage or dialog W Guess what My elder brother is getting married 1 He s engaged M He is I didn t 2 even know he had a girlfriend W He met her last month He 3 fell in love wi her the first time he saw her M Really She 4 swept him off h W Yeah So he 5 popped the ques Now they re tying the knot M Wow They re 6 getting married so quickly Aren t you worried W Why would I be worried He used to be unhappy and 7 lonely but now he s happy M But so many couples nowadays get 8 divorced W Oh come on My brother is 9 different Questions 10 to 16 are based on the following passage or dialog W So Mr Smith you want to increase ridership on the buses M 10 We do and we hope you can help us W Certainly we can First we must 11 change the imag of bus travel M How would you do that W Well we ll 12 do some surveys to see what people really think about taking the bus We ll investigate 13 different age g and so on M Will that work W It works 14 all the time Once we get a profile of 15 your users we can see who we can 16 target Part 1 Short dialogs and blank filling 每小题 1 5 分 满分 24 分 小题 得分 对错我的答案客观 1 0He s engagedHe s engaged 2 1 5eveneven 3 1 5fell in love withfell in love with 4 1 5swept him off his feetswept him off his feet 5 1 5popped the questionpopped the question 6 1 5getting marriedgetting married 7 1 5lonelylonely 8 1 5divorceddivorced 9 1 5differentdifferent 10 1 5We doWe do 11 1 5change the imagechange the image 12 1 5do some surveysdo some surveys 13 1 5different age groupsdifferent age groups 14 1 5all the timeall the time 15 1 5your usersyour users 16 0targettarget at Subtotal 21 老师评语 老师评语 Click ONCE on the speaker icon to start listening 放音结束前请不要离开本页 否则就听不成啦 Part 2 Short passages dialogs and blank filling 每小题 分 Directions Listen to the following recording then answer the questions by filling in the blanks You will hear the recording twice After the first playing there will be time to write the missing words Use the second playing to check your answers 1 What is Laura s key advice on dating The key is to 3 Why does Laura advise John to take the girl to Dance Land Disco Because the music there is that they won t 5 Why does Laura believe that it is good for the Disco to be all the way across town Because so John won t have for an expensive dinner and will 7 Why does Laura suggest buying the girl a box of Ho ho chocolates Because they look but they re 9 Is John convinced Why No he has realized he is asking because he just remembered that Laura has never 10 According to the man what should they do to reach their target market They must use the right 12 What media is the woman considering in order to reach computer users The and computer 13 What other media does the woman suggest to create brand recognition Billboards and 16 How will the manufacturer deal with direct mail Since direct mail is for manufacturers it will to small 17 What will the man do after a detailed proposal is made He will pass it to the Part 2 Short passages dialogs and blank filling 每小题 1 5 分 满分 25 5 分 小题 得分 对错我的答案客观 1 0 未答 look cool 2 0 未答 so loud 3 0 未答 have to talk 4 0 未答 time 5 0 未答 save money 6 0 未答 expensive 7 0 未答 dirt cheap 8 0 未答 the wrong person 9 0 未答 dated anyone before 10 0 未答 marketing strategy 11 0 未答 Internet 12 0 未答 magazines 13 0 未答 newspaper ads 14 0 未答 not suitable 15 0 未答 be left 16 0 未答 retailers 17 0 未答 higher ups Subtotal 0 老师评语 老师评语 Click ONCE on the speaker icon to start listening 放音结束前请不要离开本页 否则就听不成啦 Part 3 Short passages dialogs and cloze 每小题 分 Directions Listen to the following recording then fill in the blanks You will hear the recording twice After the first playing there will be time to write the missing words Use the second playing to check your answers Questions 1 to 12 are based on the following passage or dialog According to the Roman law bridesmaids and groomsmen were 1 ten witnesses at a wedding to deceive 2 evil spirits The bridesmaids and groomsmen dressed the same as the 3 bride and groom so that the evil spirits wouldn t 4 know who was who The bride s 5 veil was to keep evil spirits 6 away At the ceremony the bride stands 7 on the left and the groom 8 on the right In ancient times a groom would 9 capture his bride by force If the groom had to 10 fight off other men he would hold his bride to be with his 11 left hand allowing his right hand free to use his 12 sword Questions 13 to 24 are based on the following passage or dialog In the 1920s 13 advertisers realized the possibility of using the 14 radio for advertising The radio could quickly convey their message to 15 the consumers even if they did not have printed ads or they were not 16 literate In the 1950s television became the No 1 17 advertising med on which advertisers could demonstrate their 18 products and present 19 well known figures and control 20 public emotions Today advertisers spend 21 millions of dollars though they may not know how 22 effective the advertising is A man said that he knew half of his advertising budget was 23 was wasted but he did not know 24 which half Part 3 Short passages dialogs and cl
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