浅谈网络购物存在的问题以及解决对策.doc

this type of operation for the safety technology. Without education and training in safety knowledge, shall not enter the construction site operations. To enter the construction site, you must wear a helmet, buckle chinstrap. Work at two meters high and must be fastened. When working at height, are not allowed to throw down or up the materials and tools and other objects. Persons not engaged in electrical and mechanical, prohibited the use of mechanical and electrical equipment. Building materials and components to be tidy and secure, shall not exceed the relevant provisions. Hazardous areas should be clearly marked, protective measures should be taken at night to set up a red light warning. In the operation, should adhere to their jobs, drunken operation is strictly prohibited. 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In terms of financing, integration of land, tax, financial and other resources, and construct Government credit + business credit credit system, establishment of marketization, commercialization and modernization of the investment and financing platform; effective Bank-enterprise docking, encourages private capital into the Park, to raise industry development fund. 5, optimize the environment and service industries. To create policy lowlands, Highlands, integrity of service land, development land as the goal, to optimize the area under development environment. All administrative law enforcement departments to appoint a full-time personnel stationed in areas dedicated to coordinating and solving problems associated with businesses in this sector. When there are substantial issues, sector leaders arranged to personally intervene, in-person, in-person push tangible area building a green light, easy line. To further reduce and standardize administrative examination and approval items, simplify examination and approval links, improve efficiency; according to the .Since the educational practice of the mass line of the party, himself seriously in the education, practical control central eight rules and opposing the four winds and practicing three Suns, and check the spirit of Jiao Yulu, ideology, solicit opinions based on outstanding problems checked swing, careful analysis and reflection. Will now check report is as follows: first, adherence to the partys political discipline, eight in the central provision, change the style of the basic situation of 1, in compliance with the partys political disciplines. Conscientiously abide by the partys political discipline, abide by the Constitution and the rules and regulations of the party, in the political, ideological and maintain highly consistent with the CPC Central Committee on the action, there is no violation of the partys political discipline problems. 2, in the implementation of the central authorities of the eight provisions. Improving research, improving research methods, but there are less grass-roots units, primary first-hand an inadequate grasp of the problem, which is to be strengthened in the future. Second, construction, strictly in accordance with the provisions to streamline and improve the quality of meetings of the Conference. Third, streamlining file briefs, culture involves all aspects of propaganda and ideology, sometimes due to the practical needs of invention notifications, this area needs further陕西职业技术学院财经系毕 业 论 文题目：浅谈网络购物存在的问题以及解决对策专 业： 班 级： 姓 名： 学 号： 指导老师： 年 月 日目录【关键词】3引言31.我国网络购物的现状31.1.什么是网络购物31.2.网络购物的发展前景32.网络购物中存在的问题52.1. 诚信问题52.2. 背景问题52.3. 网络购物的支付安全问题52.4.网民素质问题52.4.1.虚假信息62.4.2.商品质量难以保证62.4.3.商品的售后服务问题62.5.物流问题62.6.配送的问题63.网购的解决方法和措施63.1. 做好电子商务的发展和宏观指导63.2. 加快信息基础设施建设73.3. 建立完善的现代物流体系，保证网络购物的顺利完成73.4. 政府的支持和人才的培养73.5. 完善网上交易的法律法规74.结论7【参考文献】8【摘要】随着社会经济的发展以及人民生活水平的不断提高,电子商务正大步跨越在时代发展的前沿,网上购物也在逐渐取代传统的购物方式,网络购物方便,快捷,不受地域和时间的限制,深受人们的喜爱 。网络购物正不断改变人们的生活方式。同时电子商务对世界经济都产生了巨大的影响,然而，我们在享受网络购物带给我们的便利的同时网上购物方式也存在着很多的问题。本文主要论述了网络购物在当代社会的普遍度和其存在的问题,以及应采取的解决方案。【关键词】网络购物 网络购物现状 发展 对策 引言 随着电子信息科技的发展和网络的普及，网络购物已经成为了一种潮流，走入了人们的生活中，现在已经成为了人们生活中不可或缺的一部分，但是却在给人们带来方便的同时，也给人们带来的许多的困扰和担忧，如商家的诚信问题，安全问题，支付问题等等，给网络购物带来了巨大的抨击，这些问题都是不容小觑的。本文主要对网络购物的优势和弊端做出了详细的论述，以及一些策略分析和解决措施，使人们对网购更加放心。1.我国网络购物的现状1.1.什么是网络购物网络购物是一种新兴的购物方式，它通过互联网检索商品信息，并通过电子订购单发购物请求，然后填上私人支票帐号或信用卡的号码，厂商通过邮购的方式发货，或是通过快递公司送货上门。方便快捷省时省力. 网络购物就是消费者通过网络实现购物的过程。其主要特点是商家与顾客互不见面，通过网络使商品信息和钱款以电子的形式在网络上进行传播。所以，网络购物具有以下特点：商品的信息更加深入全面、减少了商品的销售成本、节约了消费者的时间和体力、消除了消费者与商家的面对面冲突、降低了商户的经营成本，等等，充分体现了网络购物的方便快捷、低成本的特点。 1.2.网络购物的发展前景从2007年开始到2009年，中国网民数量在急剧的增长，而在网民数量急剧增长的同时，中国网民的购物比例也随着上升。2009年中国的互联网用户数量已经突破三亿，而网购的用户群体也占到整个互联网用户群的三成。这就代表着中国在09年已经有了1亿用户的网购市场，并且这个数字还在增大。中国网民的购物潜力仍未被完全释放。在欧美和韩国等互联网普及率较高的国家，网民中网络购物比例已经超过2/3。 据第29次互联网络发展状况调查显示，2011年网络购物用户规模继续实现较快增长。截至2011年12月底，我国网络购物用户规模达到1.94亿人，网络购物使用率提升至37.8%。与2010年相比，网购用户增长3344万人，增长率为20.8%。在国家拉动内需、刺激社会消费的大背景下，网络购物服务的深化带动了更多的网民通过网购实现日常消费，购物网站的频繁促销也激发了网民新的购买需求，带动了网络购物用户规模和消费频次的显著提升。2011年，网购用户半年平均网购次数达到14.5次，较2010年增加4.5次。2011年，网络购物市场发展依然强劲。品牌企业和平台商城（B2C）已经成为了市场的绝对主体，传统制造商和渠道商在网购市场中的份额明显增大，网购交易促进的衍生企业繁荣发展，在线交易的商品和服务类型更加丰富，带动了用户网络购物交易金额的稳健增长。CNNIC预测，2011年我国网络购物市场交易金额为7566亿元人民币，较2010年增长37.4%，网络购物交易总额预计占到全国社会消费品零售总额的4.2%。随着科技的发展，无线电子商务成为新的增长点。特别是通过手机进行网络购物将在未来占据重要的地位。借助手机的便携性，随时随地购物不再是梦想。目前许多主流网络购物参与商，比如淘宝，支付宝都推出了手机客户端。一场手机上的争夺客户之战一触即发。因此，网络购物在我国的发展前景将越来越广阔。2.网络购物中存在的问题2.1. 诚信问题网购行业中不诚信、不守商道的行为急需治理，这样的行为会给造成消费者对网购的质疑并且地位有所下降,使消费者在网购的时候留下了阴影,这中行为间接的影响了其他商家的利益. 近期就有媒体爆料,淘宝商家有刷钻行为,利用刷钻级别的高低来提升自己的店铺生意,他们用钱来购买一些人来给自己刷钻,做好评,只是消费这在消费时有所误导,但是最后却是物品少于其的支付价格,质量严重缺陷.同时也侵犯了消费者的权利。2.2. 背景问题我国电子商务网购行业起步晚，发展程度低，目前处于初级阶段导致以下背景问题的出现：发展战略问题、技术造成的电子商务网购行业阻碍、国内计算机信息网络运行质量问题、企业信息化普及率低、金融体系支撑不足、社会化信用体系不健全、管理体制问题。2.3. 网络购物的支付安全问题网络购物改变了传统的面对面的、一手交钱一手交货的交易方式，可以采取网上结算，即通过汇款的方式或者使用信用卡（或借记卡）的方式来实现。因此，在“先汇款后发货”的交易方式中，消费者可能会钱财两空，而通过第三方支付平台，使用银行卡交易的过程中，消费者在交易时提供的银行卡资料或其他财务资料极有可能在传递的过程中被不法分子截取。另外，即使传递过程很顺利，在这些资料进入商家之后，仍有可能被商家不当使用，或被黑客及商家公司内部未经授权员工盗取的风险。所以，支付方式的不安全隐患会影响消费者对购物方式的选择。2.4.网民素质问题我国因为国情的问题，大部分网民不是自己有电脑，而是去网吧或者使用公共产所的电脑来上网，并且随着我国手机用户的增加，使用手机浏览wap甚至是因特网的人群也在不断扩大。而中国的网络供应商也不是提供固定IP并实施实名制度，这就为许多网民在网上有了投机倒把行为，其具体表现如下。2.4.1.虚假信息 如网上订贷并付了款，却收不到货品，查询时有时就根本找不到商家；2.4.2.商品质量难以保证商品质量的认知差异问题。在网络购物中，消费者看不到商家，摸不到商品，在选择时，只能用眼观察，或者听别人介绍，而不能亲自感触，得到的商品信息比较少。因此，消费者在收到商品或服务时，可能发现品牌或规格跟自己原先的期望有所不同，或者是选择的商品与实际得到的商品在品质上存在明显的区别，这就使得消费者很难对商品的质量产生信赖感。 2.4.3.商品的售后服务问题在网络交易形态中，消费者只能从网站上获取商品的信息，在决定购买时，可能会因为时间仓促而没有经过成熟的考虑。在商品送达后，难免出现对商品不满意而要求退货的情况。此时，网络销售者往往会从自己的利益出发，在商品出售后均以种种理由拒绝退货，使得售后保障不能实现。而且由于无法与商家进行面对面的沟通，发生争议时可能较难求证，特别是与国外商家发生购物纠纷问题时，更牵涉到证据的搜集及司法管辖等复杂问题，严重影响了网络购物的推广应用。2.5.物流问题网上可以解决信息流、商流、资金流等商品流通的大部分问题，但却无法解决物流问题。在电子商务的发展过程中，物流瓶颈是不容忽视和回避的，能否有效解决物流问题很大程度上决定了电子商务发展的空间。2.6.配送的问题国内网络零售的配送。网购物品的配送服务归纳起来，大致有三种情况：一是委托快递公送货上门；二是邮政特快专递；三是邮政寄送。我国传统物流的现代化程度很低，条块分割的储运配送体系给统一调度快速送货上门造成了很大的困难。而且，中国地域广阔，即使快递也会因路途遥远而缺乏效率、提高成本。中国没有规模大、专门为电子商务而设立的储送公司，货物不能及时送到顾客手中，阻碍网上购物的发展。3.网购的解决方法和措施3.1. 做好电子商务的发展和宏观指导电子商务是一项新生事物,其技术发展速度很快,业务方式没有最终定型,给政策的制定带来了一定的困难。这就要求政策制定者对市场的变化保持高度的敏感,加强研究,适时制定电子商务发展的政策。3.2. 加快信息基础设施建设电子商务的发展主要依赖于完备的信息基础设施。在亚洲,电子商务发展得比较好的国家,如日本、新加坡、韩国等,无一例外都有较为完备的信息基础设施作为基础。与发达国家的高投入及密如蛛网的信息高速公路相比较,我国在信息基础设施建设上明显投入不足。全国只有上海、天津等几座城市信息设施建设做得比较好,形成一定规模。从全国的范围来看,我们在光缆铺设、电脑普及以及网络建设方面明显落后,许多边远贫困地区至今没有建立网点,成为信息高速公路建设的“盲点”或“荒漠”。3.3. 建立完善的现代物流体系，保证网络购物的顺利完成 实物配送在网络购物中的重要性，已经得到了业界人士的广泛认同和重视。真正高效的网上购物活动，需要一个完善的现代化物流体系，才能体现出网上交易高效、低成本的特征。我国的运输企业众多，再加上厂商在全国建立了众多的连锁机构，这些资源经过企业间的联合、结盟，重新优化配置，可以建立跨地区的专业性物流渠道，解决目前货物配送中存在的问题。3.4. 政府的支持和人才的培养政府支持首先在网络基础设施的建设上,需要政府加人力度,合理引进资金投入,提高投资效率,建设更加安个快捷的信息网络。建立平等、开放的市场竞争机制。通过市场竞争体制,用户可以得到较好的服务和低廉的价格。3.5. 完善网上交易的法律法规 我国可以根据国情,制定一部用以规范网上交易活动的法律法规,以解决网上交易发展所面临的法律问题。通过对相关法律法规的制定和实施，为推动我国网上购物的良性发展提供有利的外部环境和法律保障。4.结论 互联网的普及,使人们进入了网络购物高速发展时代，它适应时代的潮流,但是却也存在着很多的不足之处，诸如物流配送、支付体系、诚信问题以及法律法规问题等，所以我们应不断的去克服，通过个人和政府的力量，逐步的协调,总体来说,网络购物已经占据了人民的生活,最终会走想世界的前沿,成为不可阻挡的一股新潮流.专业的电子商务网站将会越来越受欢迎。对于广大的B2C电子商务网站来说，资金有限，越专业才越有竞争力，而且专业的电子商务网站在节约成本的同时也可以让消费者更加放心。 网络购物作为一种新兴的购物方式在人们的日常生活中正扮演着日益重要的角色。随着他的不断完善，相信在不久的将来，越来越多的人将享受它所带来的乐趣与方便。【参考文献】【1】/.中国互联网络信息中心（CNNIC）.中国互联网络发展状况统计报告，2008，（7）.【2】谭晨辉网上购物的春天来了吗.【3】沈丹消费者网上购物动机分析及基于服务的营销策略科学情报开发与经济2006.【4】严学军陈汉林关于网上购物的几点思考湖北大学学报(哲学社会科学版)2001.【5】刘国防.网络购物安全问题研究J.武汉科技学院学报，2004，（8）.this type of operation for the safety technology. Without education and training in safety knowledge, shall not enter the construction site operations. To enter the construction site, you must wear a helmet, buckle chinstrap. Work at two meters high and must be fastened. When working at height, are not allowed to throw down or up the materials and tools and other objects. Persons not engaged in electrical and mechanical, prohibited the use of mechanical and electrical equipment. Building materials and components to be tidy and secure, shall not exceed the relevant provisions. Hazardous areas should be clearly marked, protective measures should be taken at night to set up a red light warning. In the operation, should adhere to their jobs, drunken operation is strictly prohibited. Special operations personnel (electricians, welders, boiler operators, blasters, lifting grid and pile drivers and commanding, shelf workers, machines, motor vehicle drivers, and so on) must be operating permits from the relevant sector professional training examinations, independent operation, operation focus, not to leave. Construction site prohibited to wear slippers, heels, skirt, sliding and studded shoes and barefoot, shirtless, and so on. Construction site of the scaffold (prohibition of the use of bamboo and wood materials setting), protective equipment, safety signs, warning signs, scaffolding wall may be supplemented, removed and need to be removed must be reinforced by the contractors agree. Construction site of the four (openings, stairs, lift head, hole) and the five-limb (balcony, framing, roofing, run (oblique) road and unloading platforms), protective measures and clearly marked. Are not allowed to sit at the feet of . Nails should be promptly removed. Drywall cut bricks are cut, no outside chopping. Preventing broken tiles fall hurt. Tools must always be mounted after good tool bag. In the Derrick (gantry) travel; in the Derrick (gantry) increased security measures are not taken to the following cleaning mortar, concrete and other debris; hanging baskets for a long time is not allowed to stop the air; after work basket must be placed in the ground, and cut off the power and lock box. Scaffolding on the Frost, snow, mud, and building waste time cleaning. Both ends of the scaffold to fasten to prevent probe Panel. Danger of overloading the scaffold: laying per square foot scaffold distributed load shall not exceed 270KN, piled up on the scaffold standard bricks of single side three storeys high. Wall removal of dangerous scaffolding; Sat down to rest on the guard rail danger; Set, dismantling scaffolding, Derrick (gantry) high, edges, vacant jobs, such as not wearing a seat belt at risk. Upper part of the ladder to fasten, antiskid measures are required in the lower part. Upper part of the ladder to hang, and lower banding. Ladder to fasten in the Middle, lower to have a non-slip steps, are not allowed to sit on it, riding moves. Altitude: personnel engaged in the Spider-man,ch zazen, budov a konstrukc, tanky a jin zsuvky prmyslov vody, krom ustanoven vodu tak, by mlo bt instalovno v oblasti s vodou k utsnn vrtu, uzavrac ventil, aby se zabrnilo velk mnostv holavch a vbunch materil do kanalizace. 9. pouit v holavch, vbunch plyn pojistn ventil a vtrac potrub, je nutn export trubice je umstn mimo a vy ne 2 metry nad budovou. 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