Unit 1 Company Profile

UNIT 公司概况 1 CompanyProfile LearningObjectives Inquiringaboutcompanies Talkingaboutcompanyprofiles history lineofbusiness products etc Givingacompanypresentation SpeakingOut Warming upDiscussion NotesandTips WordCheck ListeningIn Follow upPractice CONTENTS LanguageFocus VocabularyDevelopment Warming upDiscussion 1 Storethewordsandphrasesthatareassociatedwithtypesofcompanies Typesofcompanies electronics 2 Discussthefollowingquestions1 Canyoutellsomecompaniesyouarefamiliarwithunderthefollowingbusinessheadings motorvehicles electronics advertising banking airline insurance telecommunications catering travelandtourism energy engineering retailing2 Whensomeonedescribeshiscompany whatinformationdoyouthinktheyshouldprovide 3 Canyoudescribeonecompanythatyouarefamiliarwith 4 Doyouprefertoworkinthepublicortheprivatesector Andwhy 3 Somethingyoumaytalkaboutwhendescribingacompany 1 Whenitwasstartedorfoundedandwhoitsfounderwas 2 Whorunsthecompany whoitschiefexecutiveis 3 Whatproductsitmakesorwhatservicesitprovides 4 Itssalesfigures 5 Howmanypeopleworkforit howmanyemployeesithas 6 Whereitsheadquartersare whereitisbased 7 Whetheritdoesbusinessoverseas 8 Whereitsfactoriesorplantsarelocated ifit samanufacturingcompany 9 Howmanybranchesorretailoutlets shops ithas ifit saretailorganization 10 Whetheritsellsbusiness to business orwhetherit saretailorganizationsellingtoconsumers Whatelsecanyoutalkabout ListeningIn 1 Listentothecompanyprofileandfillinthemissinginformationonthefactsheetbelow PizzaHut Inc FACTSHEET ThefirstPizzaHutrestaurantwasopenedbytwoyoungcollegestudents brothersFrankandDanCarney inWichita Kansas USAin1958withUS 600 Areaofoperations fast foodindustry ThefirstPizzaHutfranchisestoreopenedin1959 PizzaHutbecameasubsidiaryofPepsiCo Inc in1977 Throughmergersandacquisitions aswellasorganicgrowth PizzaHuthassecuredaprominentpositioninthemarket franchiseesandjointventurepartnershipsaccountformorethanhalfofthePizzaHutsystem stotalunits Theredroofasthecompanylogohasbecomeworldfamousasaneasilyrecognizedguaranteeofcrispypizza deliciouspastaandfriendlyserviceinapleasantatmosphere Numberofrestaurants 8 000intheUnitedStatesandmorethan4 000inover90countriesandterritories Numberofemployees 250 000worldwide Turnover US 25billionworldwide PizzaHutprovides1 7millionpizzastomorethan4millioncustomerseachday 2 Listentothedialogueandfillintheformbelowaccordingtotheinformationyouhear FACTSHEET Parentcompany MainstayTradingCo inSeattle Product portabletelephones Exportingdestinations Australia theUS JapanandEurope Numberoffactories 5factories 3inHongKongand2inSingapore Numberofemployees 800workers Headoffice TorontoinCanada Mainbranches inMontreal VancouverandHongKong Electronicssubsidiary inLosAngeles SpeakingOut ConversationOneMrJacksonfromtheUnitedStatesisvisitingABCCompany MrWang theManagingDirector isgivinghimanoutlineofthecompany 1 WhenwasABCCompanyfounded In19802 Whatisthecompany smainbusiness Importandexporttrade3 WhyisABCCompanyknownasadiversifiedcompany Besideitsmainimportandexportbusiness thecompanyalsodoesinternationaltransportation hotelservice advertising exhibition laborexport telecommunications realestateandsoon 4 Canyoutellthesizeofthecompany Ithas18specialistsubsidiariesathomeand8permanentrepresentativeofficesabroad Ithasalsosetup15jointventuresinthehomemarket 5 Howmanypeopledoesyourcompanyemploy Itemploysaround60 800 Intheheadofficehere thereareabout200employees Readtheconversationandanswerthefollowingquestions Readtheconversationandanswerthefollowingquestions ConversationTwoMissJonesisinterviewingMrNelson oneofthepartnersinacivilengineeringcompany abouttheorganizationofthecompany thestructure sizeandlineofbusiness 1 WhatisthestructureofNelson sfirm Isitabigone Itisasmallpartnershipwith30peopleinit splitamongstthreeoffices 2 Howmanypartnersarethereinthefirm Thereareonlytwopartners3 Howdothepartnersdividetheirresponsibilities Thetwopartnersdivideuptheday to dayrunning 4 Whodoestheoverallrunningofthecompany Nelson spartner beingtheseniorpartner hassortoftheoverallrunningofthefirm 5 Canyoudescribethesystemofcommandinthecompany Thesystemofcommandinthecompanyisasfollows onanyonejob thereisapartnerincharge theassociateactuallydoingtherunningofthejob andthenhewillhaveoneortwoengineersanddraughts personsandsoforth accordingtothesizeandtype toworkunderhim SpeakingPractice1 Whatwouldyousaytoeachofthefollowingquestionsoranswers 1 A Couldyoutellussomethingaboutyourcompany B 2 A Doyoutargetmainlylocalmarkets B No 3 A Couldyoutellussomethingabouttheorganizationofyourcompany B 4 A B OurcompanyisinvolvedinexportingtoystoEurope 5 A B Ourbest sellingproductsarecomputergames 6 A B Wehavefivefactoriesandfifteenwholesaleoutlets 7 A B Totalsaleslastyearwerearound 600 500 000 8 A B Thetotalnumberofemployeesisaround3 500 9 A Howmanydepartmentsarethereinyourcompany Andwhatarethey B 10 A What sthesystemofdemandinthiscompany B Example Location OxfordMainactivity DesigningandsellingsoftwareMaincountrymarkets UK USAEmployees 80Turnover 12600000Pre taxprofit 1670000Valueofthecompany 22000000Whereisthecompanybased What sthemainactivityofthecompany Whatarethemaincountrymarkets Howmanyemployeesarethereinthiscompany What stheturnover Whatarethepre taxprofits What sthevalueofthecompany QandASoftware 2 Withapartner askandanswerquestionsaboutthefollowingcompanies Company SmithSoftwareCorp Company MarineU S A Established 1980Established 1962Plants Plants 2 Miami Nassau Headoffice LosAngelesHeadoffice MiamiEmployees 50Employees 340Totalsaleslastyear 50mTotalsaleslastyear 44mBusinessline industrialsoftwareMainproducts sailingyachtsCompany QandASoftwareCompany CericoSALocation OxfordLocation Seville SpainMaincountrymarkets UK USAMainactivity ceramicsEmployees 80Maincountrymarkets UK GermanyTurnover 12 600 000Employees 150Pre taxprofit 1 670 000Turnover 32 000 000Valueofthecompany 22 000 000Pre taxprofit 3 400 000 Questions AnswersWithapartner askandanswerquestionsaboutthefollowingcompany Youcanbeginbyasking Whenwas established Company OrientInternational Holding Co Ltd Established 1994Headoffice ShanghaiMainbusiness import exportMainexports textiles garments lightindustrialproducts machineryandelectricalproducts chemicalproducts biomedicalproducts etc Otherbusinessareas foreigneconomicandtechnicalcooperation logistics realestate tourism advertisingandexhibition financeandindustrialinvestment etc Overseasorganizations over20Traderelations over120countriesandregionsintheworldAnnualimport exportvolume USD4 6billion Follow upPractice 1 Wordstudy handlerangemarketableoperationinchargeoflinewhenitcomesoutlinegetdowntoin businessmarketspecializeinthankstoforecasthaveanadvantageover ExplainthefollowingwordsandphrasesinEnglishandmakesentences 2 Fillintheblankswiththewordsandphrases 1 Perhapsyou dbettergiveusanoutlineofyourproposals 2 Sinceyouhavebeeninthiscompanyforseveralweeks youcantellmesomethingaboutthecompany soperations 3 Weareintroducinganewlineofvideorecorders 4 Thecontaminatedfoodisnotmarketable 5 Hehasresponsibilitiesrangingfromrecruitmenttoemployeetraining 6 Wejustdon tsee eyetoeye whenitcomesreformingthecompany 7 Theholidaysareover wemustgetdowntoworkagain 8 Wehavedecidedtoappointanagenttohandleourexporttradewithyourcountry 9 Thecompanyspecializesinofficefurniture 10 Thankstomutualefforts wewereabletobridgethepricegapandputthedealthough 11 TheproductisbeingmarketedthroughoutEurope 12 Thesalesmanagerwasaskedtoforecastthequantityoftheannualsales 13 Couldyouintroducemetothepersoninchargeofthisline 14 Ithinkyoucanhelpthemtofindpotentialcustomerswhomaybeinterestedintheirproducts asyouhavebeenintheexport businessformanyyears 15 Asageneralrule onewhomakesanattractiveofferwithpromptshipmenthasanadvantageoverothersinprocuringorders 2 RolePlayTask1 Youworkinthepublicrelationsdepartment Youaregoingtobeinterviewedbyareporteronalocalnewspaper Bereadytogiveanexplanationandanswerhis herquestions Beforeyoustart completethefactsheetbelowaboutyourcompany Trytogetasmuchinformationaspossiblefromthewebsiteofaninternationalorglobalcompanybeforehand FACTSHEETDate Nameofcompany Headquarters Foundedby Foundedin Areasofoperation Numberofbranches Inyourcountries Worldwide Countrieswherethecompanyoperates Numberofemployees Worldwide Inyourcountry Sales WorldwideInyourcountrythisyear sofar lastyear Task2 RoleAwillbethespeakerwhoworksinChemex achemicalsmanufacturer andRoleBwillbethesalesrepresentativeforSKGroup TrytoexchangeasmuchinformationasneededtofindoutwhetherChemexandSKGroupcanmakegoodpartners IntheEast it soneofthebestknowncompaniesIntheWest it soneofthebestkeptsecretsSKGROUP TheperfectpartnerforyourbusinessSKGroupisoneofKorea sleadingbusinesseswithannualsalesofmorethan 12billion Weproduceawiderangeofproducts fromoil chemicalsandplasticstofibers textilesandmagneticmedia Wesellover2000productsin36countriesandhavesubsidiariesin20countries IntheUnitedStatesalonewehaveaturnoverofover 1billionannually Ifyouarelookingforaperfectpartnerforbusiness pleasecontact SKGROUP36 12 Gaulchiro Chung GuSeoul100 192 KoreaTel 8227582114Fax 8227549414Welcometovisitourwebsiteat kr AdvertisementforSKGroup 3 TranslationPractice 1 本公司创建于1978年 现在已经成为我国主要的厨房用具出口商之一 Ourcompany establishedin1978 hasnowbecomeoneoftheleadingexportersofkitchenappliancesinourcountry 2 我们在国内有十家专业子公司 在国外有六家常驻办事处 我们在国内还建立了二十多家合资公司 Wehave10specialistsubsidiariesathomeand6permanentrepresentativeofficesabroad We vealsosetupmorethan20jointventuresinthehomemarket 3 我们是多元化企业 主要经营国际贸易 国际运输 劳务输出 房地产等 Weareadiversifiedcompanydealingmainlyininternationaltrade internationaltransportation laborexport realestateandsoon 4 我们从事纺织品经营已有30多年 并与本地纺织品大厂家及分销商保持密切的联系 Wehavebeenhandlingtextilesformorethan30yearsandmaintainclosecontactwithlargemanufacturersanddistributorsinourarea 5 为了迅速发展 我们组成了多元化战略联盟 使我们能扩大到新的市场领域 Inordertogrowrapidly we veformedadiversifyingstrategicalliancewhichallowsustoexpandontonewmarketareas 6 我们的目标主要是本地市场 但是我们也在研究进入欧洲市场的可能性 Wemainlytargetlocalmarkets butwearelookingatthepossibilityofenteringtheEuropeanmarket 7 我们公司的领导体系是这样的 首先是合伙人 其次 直接在合伙人之下的是三位合作伙伴 也就是 最上层是两位合伙人和直接在合伙人之下