market suevey report.doc

巧乐兹冰淇淋简介及市场调查报告1. Background Until 2006, Erie Industrial Group Co. had been selected as one of Chinas top 500 companies six years in a row, and it has been reported as the most development potential of chinas listed companies 50 by Shanghai, China card. In 2004, Erie and Haier were the companies which only the most popular brands in China.2. And ice cream as the main product of Eries recommendation, Qiaolezi is one of the branches of Erie, it earned 20 million yuan when it came into market, and its slogan like you without reason expresses the thinking of the youth. After two years accumulation of experiment, Qiaolezi made a clear tragedy of the branch. And the branch of Erie earns 40 million yuan since the pop singer Zhang Shaohan became its spokesman in 2006. On the 16th of Nov.2005, Erie company past the global highest standard inspection and became the first food brand which sponsored the Olympic Games in China. Relying on the powerful brand advantages, the Eries cold drinks will make full use of the Olympic opportunities. At the same time, let the cold drinks boarded the stage of national brand. As the representative of the cold drinks, Qiaolezi became the most important branch of Erie. 3. Function(1)Seasonal snacks. (2)Islamic snacks (there some Islam in our country, but most of ice cream are just for general people. However, this snack is appropriate for Islam. So, Erie has wilder market than other kinds of ice cream.)4. Taste: there are many kinds of tastes of this sieres, such as chocolate, blueberry, mocha and so on. 5. Price: different price is for different people. We made a graph to show our surveys result. And we can easily see that: 50 percent of prefer to choose the lower price. 6. Conclusion: Market survey1. Sex: A. male B. female2. Your age: A. under 18 years old B. 18 to 30 years old C.30 to 60 years old D.60 years old or above3. What is your attitude to the Erie ice cream?A. like very muchB. just so-soC. dislike4. In which season would you like to eat Erie ice cream?A. springB. summerC. autumnD. winterE. it depends on mood5. What is your foundation of buying Erie ice cream？A. priceB. tasteC. circumstanceD. brand6. Which price would you like to choose?A.1yuan to 2yuanB.2yuan to 3yuanC.3yuan to 4yuanD.4yuan to 5yuan7. Which is your most favorite taste?A. fruitB. milkC. puddingD. sundaeE. cone8. How often do you eat the Erie ice cream?A. almost everydayB. at least once a weekC. once two weeksD. once a monthE. never9. At what time you like to eat the Erie ice cream?(multiple choice)A. shoppingB. boringC. bad moodD. seeing the movie or TVE. when the weather is hot10. If you want to eat ice cream, will you choose the brand?A. yes B. noConclusionIt is reported that those people who like to eat ice cream are most of female，and their age mainly focus on 6 to 30 years old, one third of people like the Erie ice cream very much, a minority of people dislike it, season also decided how many ice cream the company can sell, the majority of people prefer buying ice cream in summer ,of course quite a few people buy the ice cream just depends on their mood, the taste of ice cream is a vital factor that decide whether it can be a best-seller. Besides, different people like different taste, so we will launch different tastes continually in the future. According to the survey analysis, the price is lower, the sale is better. Our product is just fit for this situation. And we will adjust the price to be accepted by different consumer gr