本科英语毕业论文-中国自助旅游发展战略浅析.docVIP

本科生毕业论文中国自助旅游发展战略浅析分 院：外国语分院专 业（方 向）：年 级、班 级：学 生 学 号：学 生 姓 名：指 导 老 师： 2010年 5 月 18日 A Probe into the Development of Chinese Independent TravelThesis Submitted in Fulfillment of the Requirement for the Degree of Bachelor of ArtsMay 2010 精品文档交流 AbstractAlong with the rapid development of tourism, a new type of tourism- Independent Travel becomes more and more popular and attracts a lot of tourists in China. Independent Travel is actually a kind of self-help travel/tour, which is very popular in the West and has conducted for many years. The travelers include individual travelers/tourists, independent travelers and backpackers. To meet the demand of the above travelers with a tight budget, many budget hotels such as youth hotels and backpacker hotel are provided for them, hence greatly promote the development of independent travel in the West.This paper aims to discuss the status of Chinese independent travel in order to find out a Chinese way of development of independent travel.Keywords: Independent tour; probe; Backpack traveling; self-help tourism；development 中文摘要随着旅游业的快速发展，一种新型的旅游-自助游在我国变得越来越受欢迎并吸引着大批的旅游者。自助游其实是一种自主的、在西方非常普及并进行了多年的旅游类型。这类旅游者包括个体散客、自助游客和背包客。为了满足这些预算紧的游客之所需，社会上出现了许多诸如青年旅馆和背包客旅馆之类的经济宾馆供他们使用，于是极大地促进了自助游在西方的发展。本文旨在讨论中国自助游的现状以便找到一条适合中国发展自助游的途径。关键词：独立旅行；战略；背包旅行；自助游；发展精品文档交流 ContentsAbstractiChinese AbstractiiChapter 1 Introduction1Chapter 2 Definition and Style1Chapter 3 Development Status and Problems23.1 Background & Status23.2 Problems4Chapter 4 Future Trends and Marketing Strategies54.1 Development Trends54.2 Marketing Strategy Should be Taken6Chapter 5 Development Strategies and Impact75.1 Development Strategies75.2 Influence105.3 Negative Impacts12Chapter 6 Conclusion13Bibliography14Acknowledgements15精品文档交流 A Probe into the Developmentof Chinese Independent TravelChapter 1 Introduction Study the development strategy of Independent Travel not only has academic value but also has important applied value. To develop the Independent Travel can greatly spur on the development of local tourism resources and help the local residents to escape from poverty and backwardness and become rich more quickly. Independent Travelers have strong autonomy and tourists can choose the tourism schedule freely according to their own mind. It also makes an important effect on the development of Fashion culture and the spread of self-reliance. During the tourism, the food, stay, transportation, travel, shopping and entertainment of the travelers are all closer to the local peoples life, and make a real contact with them. Travelers can enjoy the local nature, history, customs, etc. and enhance the exchange of study and culture. The reception mode and the services of travel agencies, hotels, and transportation are all difference from Backpack traveling and previous team travel. The requirements of the overall quality of tourism are much higher too. The development of the Backpack traveling is bound to prosperous the entire tourism industry.With the improvement of the peoples living standard and the increase of leisure time, Chinese citizens change from simple sightseeing to holiday-making tour. People can choose the tourist destination freely according to their own hobbits. It has become an important factor to pursuit fashion.Chapter 2 Definition and StyleGenerally people distinguish them through whether they use travel agencies. While with the development of tourism service and the enrichment of Travel intermediary, the way how people arrange their travel schedule has changed a lot. In the FIT market, there is a group which showed a distinguish difference from the general tourists. People called this kind of behavior as the independent travel.As the domestic pop traveling, budget travel can be expressed as “publicized ones personality and close to the nature and relax your body and mind. You can choose the tourism activities freely and without national guide. You dont need the guides schedule. Independent travel had three obvious characters on tourism organization and destination. First, it is the autonomy of tourism activities, including the decision-making of the destination, schedule, transportation, accommodation standard and so on. At the same time, independent travel has a great flexibility for which you can change and adjust the schedule temporarily. Second, the purpose of the tourist is mainly for leisure, vacation, entertainment、fitness、get knowledge, adventure and satisfy tourists own special hobbies. Third, there is no tour leader or national guide with you. At present, there are many types of the self help tour, we can make a classification according to ways of transport、tourism destination、the distance of travel、consumption level and tourism activities and so on. Generally, the ways of transport can be divided into You-drive、Bicycle tour、Trekking. The purpose of tourism can be divided into leisure vacation tour or tour for professional purpose,(including further studies and seek knowledge Extreme adventure tour, special hobbies tour（including photography、climb mountains, skiing, golf and so on.Chapter 3 Development Status and Problems 3.1Backgrand and Status From the intentional perspective, low-cost group travel and package tourism is a major breakthrough in the development of travel agency business model, which helped to promoted the development of mass tourism and make a great contribution to popularize and developed the tourism. However, in the increasingly self-advocating society, it is precisely because of the standardization and programmable of package tours, people are not satisfied with such a traveling way, more and more people begin to choose self-help travel to realized their own individual need and seek unique travel experiences. At the same time, the development of transport and other facilities also make the self-help travel more convenient, especially when you-drive travel has become very popular in Europe and the United States. Chinese independent travel has also been impact by such kind of international self-help tourists, this adventure-style of tourism are happens to coincide with most of the Chinese travelers. On the other hand, along with peoples economic level improving, their leisure demand is higher, and many people also have a certain travel experiences, which are no doubt to give objective conditions for Chinese independent travel development.Self-help travel market growing rapidly. Eastern Market Research Company, Ltd. has done an investigation report about National Day travel and leisure predict . The survey was conducted in 2000, on four cities included Beijing, Shanghai, Guangzhou and Chengdu , choose 400 consumers on age from 15 to 45 the random access, the results showed that about seven adults would rather not constraints by travel agency, especially the people in Beijing , nearly ninth adults are reluctant to participate in tour groups.Short-distance travel accounted for the majority of independent travel market. In which family leisure vocation was the main point. And most of them is a short tour to the urban around area. Weekdays and public holidays has been the summit of short-distance self-help travel. E dragon online network company made a survey in 2006 after the May 1st holiday. They choose 500 Internet users to conduct an online survey, the result shows that short-distance travel is very hot, tourists accounted for 47.2% of the total，especially the trips in the province and pier-urban area, only 15 percent of visitors choose long-term travel. In addition, from the survey of Golden Week in the past two years，we can know that short-distance travel has become an important trend. You-drive tour is gradually become fashionable. At Present, more and more Chinese residents live in cities have their own car and You-drive trips become the first choice for them. As the initial stage of Chinese you-drive market, family travel by car has become the main market, especially for the economically developed cities and towns as the distribution center. Chinese road network, especially highway construction has made great achievements, which directly contributed to the development of self-driving tour, but the tourist destination auto service facilities construction is relatively inadequate, which will be restricted for healthy development of you-drive tourism. In recent years, Shaolin Temple and other scenic spots in Henan province decided to built large amount of eco parking in the open area land is worth promoting, this is also an positive and effective measures to deal with self-help travel summit.Backpack travel is popular. Backpackers are the most common self-help tourists. Most of the domestic backpackers always have high income and light burden, they always have high educations and want to pursuit freedom, even they are economical but in fact they have an ear of travel and their consumption level is very high, they are the high threshold of visitors which has strong desire for knowledge, learning ability.3.2 Problems Tourism Enterprise issues: most of the tourism enterprises didnt pay much attention to the self-help tourism market. Compared nowadays with several years ago, the amount of self-help books and travel prochures has increased a lot. Self-travel magazines and travel television programs also have a certain increase. Travel sites is increased substantially, all of these have provided self-help tourists a great convenient. However, this information is still have some gaps between the independent travels expect. The provided content and services need to be deepening and expanding. Most travel sites are lack of related support information and most enterprises come to nothing about the coordinated-process service.Social problems: first, the lack of effective legal protection, self-help visitors are deceived more easily. At present, many independent travelers participate in tourism activities through clubs, outdoor organizations who didnt established are late systems and laws about the outdoor adventure activities, there is also no physical damage to the responsibility of the incident identified the mechanism. Subsequently, the absence of accountability causes blinding and outdoor adventure activities. Another problem is the social order in tourist destination needs to be strengthened. Travelers often encountered a variety of traps during their independent travel.Second, the safety of emergency rescue system needs to improve. Since the independent travel appeared, the security topics are on the endless, though the independent visitors have a great dominated freedom in terms of time, the related weak security shortcomings were bring out. At present, the ability and construction of Chinese security assistance organization is very weak, public safety and rescue system nearly has a blank, the main road transport network is in the absence of the first aid and rescue facilities. Such as appropriate first-aid cars, ambulance stations, fire-fighting facilities, fire equipments and so on. If tourists encountered unusual weather or sudden illness, traffic accidents or other accidents, its often difficult to get relief in time.The problems of tourists themselves: Independent travel need tourists should have extensive travel experience and the necessary trip skills. You-drive tour needs you that you must have some traffic information and sufficient energy to cope with the fatigue journey. While outdoor sports, extreme sports, adventure tourism enthusiast self-help travel out of the perfect physique, but also have the necessary knowledge of outdoor sports and field survival of self-help capabilities. Except the physical quality, but also have the necessary knowledge of outdoor sports and the ability of save themselves. While，as the quick development of Chinese independent travel，especially in young people groups. Many self-help travelers are lack of the related knowledge. Currently more and more people choose independent travel and adventure travel, a lot of young people compared travel groups through search the internet and club in order to satisfied their psychology needs, and then choose some unknown places as the travel destination which is very dangerous practice.Chapter 4 Future Trends and Marketing Strategies 4.1Development TrendsTravel Club will play an important role in the self-help travel. Club forms of tourism has been existed early in the developed countries, but it is still new in China which was first appeared in the late 20th century, 90 period among the large and medium cities in China. As clubs play the central role during the travel, so we can call it club tour. It organized by non-profit outdoor sports club and use internet technology to build tourism groups, this kind of activities stressed on the voluntary, self-help and cooperation. It is the true value and joyful of the tourism.Outdoor self-help tourism is a vigorous development market. With the personalized developed of tourism, adventure tourism has become more and more popular, especially for young people. According to definition made in 1993 by The World Tourism Organization, outdoor sports are belongs to adventure tourism and most of them are independent travel. It includes mountaineering, rock climbing, hiking, mountain crossing, camping, rafting, wilderness survival, mountain biking, skiing, canoeing, horse riding and so on. In the eyes of those who desire to return to the nature, outdoor sports are the real travel, you can integrate into the nature. The people living in the cities always have great pressures and heavy emotional burden, and tend to lose themselves, but the natural ecology beauty could help them back to the original start point, and release all the dissatisfaction and complaining, and re-examining the real cherished in life and the pursuit things.4.2 Marketing Strategy Should Be TakenTravel agencies should change their ideas and try to provide professional services and develop new products related independent travel. As the backpackers usually go in for freedom and relaxed in the travel, they do not much care about join the tour groups organized by travel agencies. so this kind of backpackers were regard as great scourges. In fact, travel agencies arent mutually exclusive with independent travel. As self-help travel became a new part of the tourism market, travel agencies are not incapacitating. Through it cant take effect on the backpack travel market, its specialized services have also helped the promotion of tourism especially international backpack tourism.Joint various of related tourism estates to create a convenient and efficient online reservation system. Self-help tourists probably go shopping or sightseeing at any time. Among all the services that self-help tourists have pained, only some small services such as booking ticket and hotels arranged before starts, other projects are all choose temporary after arrive the travel destination, because of these special needs, Backpack tourist must required the reservation system could be facilitating, accurately and efficiently, especially about the ticketing requirements. So online reservation system is a emphatic guarantee for backpackers to start their convenient and free activities. Network reservations and information consulting system services include food, accommodation, travel, shopping and entertainment, weather advisory and other services, and can also provide transportation, tickets, food and accommodation reservation services. Most of the travel agencies personnel with specialized features and experience, actually many travel sites are on the role of intermediary organizations, airline reservation system and hotel reservation network are also closely with each other. So, travel agencies must adopt new commercial activities in tourism production system, together with hotels, airline companies, scenic, and transport sector, tourism websites, to provide easy and convenient online services for backpackers and try to make them satisfied.For tourism enterprises, theyd better be cooperated with each other to increase publicity. At present, Independent travel is still narrow spread and has a limited extent. In order to promote this situation and let more people known backpack travel and then like it, government, media, clubs, destination, scenic spots and other parties should may more attention to Chinese independent travels special advantages. Through a series of large scale of backpack travel activities, extending the impact of backpack travel, and let the sense filtering into peoples minds deeply and provide more solid ideological foundation for the future development.Chapter 5 Development Strategies and Impact 5.1 Development StrategiesBuilding a completely tourist destination information system: exploiting detailed and accurate no guides travel systems. Independent travel dont need guides, but it is unrealistic that all things were done by the tourists themselves, electricity guide system including self-help tourist brochures、on land materially、scenic service centers are necessary. The three sides could help independent travelers feel more convenient, comfortable and safe when touring, at the same time help them in the food, shelter, transportation, travel, shopping and entertainment. The guide brochures shou