高中英语 Unit 5 Inside advertising Warming up and reading课件 新人教版选修9.ppt

insideadvertising unit5 words billboardcasualgarmentadvertiserinformassociationtarget n 布告板 广告牌adj 偶然的 随意的n 衣服 外衣n 登广告者 广告客户vt 通知 告诉n 协会 联系 关联n 目标 对象 靶子 basistechniquelanefeatureconscienceworthycorporationbudgetexpense n 基础 根据n 技术 技巧n 车道 行车线n 特征 容貌 特写vi 代价 broadcastrelyvisualgenerateresponsestereorefresh n 广播 播音vi 依赖 信赖adj 看的 视觉的vt 产生 发生n 回答 响应 反应n 立体声 立体声器材vt 使 精神 振作使恢复 更新 expressions turn intofitin to relyonhavenousefor 使 变成适合依赖 依靠不需要 厌恶 对 不耐烦 enjoyanad warmingup enjoyanad enjoyanad 广告语欣赏 obeyyourthirst feelthenewspace感受新境界 thenewdigitalera数码新时代 taketimetoindulge 尽情享受吧 justdoit thetasteisgreat 科技以人为本 intelligenceeverywhere let smakethingsbetter 让我们做得更好 nobusinesstoosmall noproblemtoobig 没有不做的小生意 没有解决不了的大问题 startahead tome thepastisblackandwhite butthefutureisalwayscolor thingsgobetterwithcoca cola 饮可口可乐 万事如意 sharemoments sharelife wherethereisaway thereisatoyota advertisementswhere onbillboards onbuses ontv ontheradio intrainstations innewspapers inmagazines atthecinema attheairport everywhere 1 howdoadvertisementsaffectyourlife 2 doyoubelieveads 3 canyourememberthenamesofanyproductsthatwerebeingadvertised ifso whydoyouremembertheseandnotothers discussion weareexposedtoadsinourdailylife 1 whatkindofadscanwefind 2 wheredoadsappear 3 whyweneedtounderstandhowadvertisingworks introduction whatisanad 1 definition amessageorannouncementthatintendstoinformorinfluencepeople 2 means words pictures music film 3 advertisers business individuals organizations associations howdoadvertisersmakeeffectiveads 1 identifythetarget findoutnecessaryinformationaboutthisgroup 2 appealtothetarget hopes dreams emotions desires 3 useasuitablemedium cost media howeffectiveareads whenthereisaneedfortheproduct 2 ifthetargetaudienceisexposedtoadsconstantly 1lookateachoftheadvertisementsonpage42 43anddiscussthequestionswithapartner pre reading 1whatdoestheadvertisementwantyoutodo 2howdoesittrytopersuadeyoutodothis 3whichadvertisementsdoyouthinkarethemosteffective why howadvertisingworks reading makenotesaboutwhatyouhavereadunderthefollowingheadings whoadvertisers whydotheyadvertisers wheredotheyadvertisers howdotheydecidewheretoadvertisers doesadvertisingwork whoadvertisers whydotheyadvertisers businesses individuals organizationsandassociations theyanttosellsomethingortoinformoreducatethepublic wheredotheyadvertisers ontvandradio inmagazinesnadnewspapers alsoonclothes billboards atsportsfield onbusesandtrain atbusandtrainstationsnadmanyotherplaces howdotheydecidewheretoadvertisers doesadvertisingwork theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer yesandno peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor however adsdochangepeople sopinionsovertime discussthesequestionsabouttheadvertisements a whatisthemostcommonnameforh2o whydidtheycallith2o 1water water becauseitrhymeswith slow toencouragepeopletousewaterwiselyandtosavewaterwheretheycan b whatisthepurposeofthisadvertisement a whatgroupofpeopleistheadvertisementmadefor 2 supershooze youngpeoplewholikesports thelatestfashionsandliketobepartofagroup b whatmessagedoestheadvertisementgive ifyouwearourshoesyou llhaveanexcitinglife andbepopularandhavefun no becausejustwearingacertainbrandofshoeswon tmakeyouexciting popularorhavefun ittakesmuchmoreeffortthanthat c doyouthinkthemessageistrue givereasons a whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement 3 refreshwater theselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead b theadvertisementsaysthatwhenyoubuytwo theywillgiveyoutwomoreatnoextracost doesthismeantheadvertiserwilllosemoneyonthesale no theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn tofferedthefreebottles peopleloveabargain sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree c whydoadvertisersoftenusethe buyonegetonefree message a whatdoesthisadvertisementencourageyoutothink 4 environment itencouragesustothinkofthesky airandourenvironmentandabouthowtheenvironmentisbeingspoiled humanbeingscauseairpollutionbyburningfossilfuels suchasgas oil coal etcbyusingsomemodernmachines transportationvehiclesandalsobymanufacturingmodernproducts b whatdoyouthinkcausesairpollution c howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment a bothoftheseadvertisementshavethesamepurpose whatdobothadswantpeopletodo 5 speeding and howfastamigoing theywantpeopletostopspeeding b bothadstargetacertaingroupofpeople whoarethey c ifyouwereadriver whichadvertisementwouldhavemosteffectonyou why drivers studentsgivetheirownanswers detailreading introduction whatisanad howdoadvertisersmakeeffectiveads howeffectiveareads informsb of aboutsth pleaseinformusofanychangesofaddress 地址若有变动请随时通知我们 languagepoints 1inform通知 inform thatclause ihavebeeninformedthatthecouplewillmarrynextyear 我得到消息说他们俩明年结婚 2fit in into放进去 安排时间 相处融洽 适应环境 acorkfitsintotheneckofabottle 木塞塞进了瓶口 hefittedthephotointotheframe 他把照片放入了镜框 ihopethehairdressercanfitmeintoday 我希望理发师今天能腾出时间给我理发 howdoyoufitininthenewcompany 你在新公司与人相处得好么 hisconsciencetroubledhimafterhetookthemoney 他拿走了钱以后 他的良心使他不安 letyourconsciencebeyourguide 让你的良心指引你 3conscience良心 aworthychampion winner当之无愧的冠军 获胜者heisworthyofourpraise 他值得我们表扬 4worthy thier thiest 值得 的 beworthsth doingsth 值得beworthyofbeingdone tobedone值得被做beworthyofsb sth 值得 配beworthwhiledoing todosth 值得做 theyrelyonthemselvesnow whichismuchbetter 他们现在依靠自己了 这比以前要好得多 youcan trelyonhimforassistance 你不能指望他的帮助 5relyon依靠 指望 ihavenouseforpeoplewhodon tmakeaneffort 我讨厌那些不努力的人 6havenouseforsb 讨厌 人 havenouseforsth 不需要 用不着 itisnousedoing 做某事没有用处 it snouseaskingme iknownomorethanyoudo 问我没用 我知道的不比你多 idon tthinkit sanyusegoinganyfurther 我认为继续下去没有用处 subjects 主语predicatep 谓语objecto 宾语attributeattri 定语adverbialadv 状语complementcom 补语predicativepre 表语clausec 从句 1wehearadvertisementontheradioandcomeacrossthemontheinternet 我们从广播中听到广告 在网络上看到广告 s v o o difficultsentencesanalysis v adv adv 2forexample adolescentboysaremorelikelytobuycomputergamesthananyothergroup soitmakessensetomakecomputergameadsthatappealtothisgroup 比如 青少年比起其他团体更愿意购买电脑游戏 所以 让电脑游戏广告吸引这群顾客就是明智之举 so前后是并列句