湖南省茶陵县高中英语Unit1AdvertisiTask课件牛津译林版必修4.ppt

Unit1 Unit1Advertising TaskWritinganadvertisement listeningforstatisticsanddescriptionsWhenlisteningforstatistics youmayhear fractionse g a onehalf threequarters decimalse g 0 3 zero noughtpointthree percentagese g 63 sixty threepercent Skillbuilding1 Wordsandphrasesthatdescribethefollowing anincrease e g Therewasanincreaseof40percent Thepricehasrisento25yuanakilo Thepricehasgoneupby9dollarsapound Fourtimesasmanypeopleusedourproductlastyear adecrease e g Therewasadecreaseof42percent 30pounds Thefigure amountdecreased fellby16 5persent nochange e g Therewasnochange Thefigure percentageremained stayedthesame arangee g Thesalesfiguresrangebetween40and50percent from50to60 anaveragee g Theaveragepricewas 50 alimite g Themaximumspeedis80kilometresperhouronthisroad Thepricereachedarecordhighof150dollarsperkilo Thesalesfigureshavedroppedtotheirlowestlevel point Listenandwritedownthestatistics Notethatyoumayneedtodosomesimplecalculationsafterlisteningtothedescriptions 1 Numberofmemberstwoyearago lastyear 2 Marketsharelastyear thisyear 1 200 1 400 85 65 3 Percentageofstudentseatinglunchinthedininghalllastyear inthreeyears 4 Percentageofstudentsfromourschoolcontinuingtheireducationlastyear atlocaluniversities studyingabroad 50 60 75 5 23 4 11 5 thisyear atlocaluniversities studyingabroad 5 Lastyear 5 000museumvisitors outofthem 1 000youngpeopleThisyear museumvisitorsoutofthem youngpeople 24 5 13 6 9 000 3 000 Listenandcompletethebarchart Someoftheinformationcanbefoundinthetable Step1 completingabarchart BarChart Readthenotefromthedirectoronpage13 Whatisitabout Discussitwithyourpartnerandfillinthesubject Answers RepackagingoftheChocoLocoBar Skillbuilding2 Whenweexpressopinions wetellwhatwethinkorfeelaboutthings Wecansay I don t think believe that Itseemstome that Inmyopinion Tome expressingopinionsandgivingreasons 2 Itisalsoimportanttogivereasonsforyouropinions Wecanusethesewordstointroducethereason e g Ithinkpackagesareimportantbecause as sincetheyattractthecustomers attention 3 Ifwewanttolistmorethanonereason wecanusethefollowingpatterns Ithinkpackageareimportantforseveralreasons First Second Then Next Finally ReadtheconversationonPage14andtellyourpartneryouropinionsonadvertising Youcanbeginwith What syouropiniononadvertisements Interviewyourclassmatesaboutgoodadstheyhaveseen Usethefollowingformtohelpyou Thinkofonemorequestiontoask Taketurnstoaskandanswerthequestions Whenyouareaskedtogiveyouropinions it simportanttogivereasons YoumayusethevocabularyonPage15 1 OpinionsofadvertisinginpublicplacesWhat syouropinionofadvertisinginpublicplaces 2 ThingsthatmakeadvertisementsinterestingWhatdoyouthinkmakesadvertisementsinteresting Interviewform Step2 talkingaboutadvertisements 3 ThingsseeninadvertisementsandboughtlaterWhathaveyouseeninanadvertisementandlaterbought 4 FavouriteadvertisementWhatis areyourfavoriteadvertisement s Why 5 Whatadvertisementdoyoulikeleast Why Let sgooverPartBandroleplayaninterviewbetweenamanagerandhis herfriend Youcanbegintheconversationlikethis M Hi mayIaskyousomequestionsaboutadvertisement F Yes ofcourse M Whatisyouropiniononadvertisementsinpublicplaces F Generallyspeaking mostoftheadsinpublicplacesareattractiveandinteresting butafewofthemaretoobigandugly Afterinterviewingyourfriends writeyournotesinthespacebelowtoreportback usingdifferentsentencetypescorrectly Readthetableonpage16andlearnaboutsomeofthemajorsentencetypes Canyougivesomeexamplesofeachsentencetype Forexample Negativestatements Thechildrenarenowheretobeseen Skillbuilding3 LookattheadvertisementonPage16andlabelthesentencetypes Answers 2 3 4 5 6 7 8 Negativestatement Command Positivestatement Positivestatement Positivestatement Exclamation Positivestatement Step3 writinganadvertisement ReviewthetwosampleadsinPartAonPage17 Thinkaboutwhythesetwoadsaregood Dothedifferentsentencetypesandvividpicturesmaketheadsmoreattractive WriteanadvertisementforChocoLocoBar Trytobecreativeandoriginal Youcandrawpicturesforyourads Youmaywanttomention taste look ingredientscommentsfromcustomerswhatisuniqueabouttheproductprice discountbenefitswhereitisavailable YoucanneverimaginehowdeliciouschocolatebarscanbeifyouhaveneverhadaChocoLocobar OnlythebestqualitycocoabeansfromGhanaandthefreshestmilkfromChinaareusedtomakethedeliciousChocoLocoBars Becausetheyarelowinfat theyarealsoa Possibleexample goodcho