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KRAFTFOODSGROUPINC 卡夫食品公司 Maketodaydelicious business 1 Index BriefIntroduction MainProducts values PublicBenefitActivities FuturePlans Innovation 2 introduction America NorthfieldIllinoisaChicagosuburb Headquartered KraftisaAmericangrocerymanufacturingandprocessingcorporationcoreproductline coffeecandydairyproductsdrinks 3 KRAFT History JamesL Kraftbegansellingcheesefromthebackofawagon 马车 BeacquiredbyMorris BeindependentandacquiredDanone 达能 AcquiredCadbury 吉百利 1903 2010 1988 2007 Theworld sthirdlargestfoodcompany 8 KRAFT 1 5 6 3 4 2 inrevenueBrandsmarketedinworldwidebrandsTradedonNASDAQ 美国 全国证券交易商自动报价系统协会 KRAFT 165countries 110 000workers 35billion Ninebilliondollars Achievements 3 8 Ourmanagementteam OrientationprogramsTheKraftFoodsLeadershipCompetencyModelAcoretrainingcurriculumlinkedtocareerstages Performanceappraisalanddevelopmentfeedbackforeveryone SeniorLeadersastrainersintrainingprograms Regionalbasedactionlearningprogramtounlockpotentialoftalent Communityoutreachandvolunteeropportunities IreneRosenfeld EmployeeDevelopment KRAFT KRAFT Wekeepitsimple Weinspiretrust Weactlikeowner Weareopenandinclusive Wediscuss Wedecide Wedeliver Weinspiretrust Weactlikeowner Wekeepitsimple Weareopenandinclusive Wetelllikeitis Weleadfromheadandtheheart Wediscuss Wedecide Wedeliver Values 10 Innovationisajourney labsforchemicalandflavoranalysis attractbestR Dstaffs encourageopeninnovationcreateawin winsituation MakeTodayDelicious isourvision highfoodqualitystandard InventdeliciousfoodsImprovelifequality 11 labsforchemicalandflavoranalysis theSuzhouAsiaPacificBiscuitsR DCenter Itisequippedwithpilotlinesandsensoryteamsfornewproductdevelopment TheyprovidesolidbasisforKraftFoodsChinatoenrichitsproductlinesandleadinfoodinnovationinChina 12 Inventdeliciousfoods invitethebestR Dstaffestablish6R Dcentersinworld In2010 innovativeproductsinChinaOREOIceCreamFlavorMini snackbiscuits PacificWholeGrainAllenjoyedgreatsuccessamongChineseconsumers 13 encourageopeninnovation collaborationwithexternalsupplierstoexploreopeninnovation Innovativeproductscreateawin winsituationforbothKraftFoodsandoursuppliers AllSqueezeMayo Bagel fuls peelsealpackaging 14 PublicBenefitActivities KraftHopeKitchen MakeaDeliciousDifferenceweek CharityDonation GivingBackToCommunity 15 8 KRAFT Amount Year Details PublicBenefitActivities FUTUREPLANS Four partstrategicplan Makingitspeopl
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