剑桥商务英语试卷.doc

第 1 页共 8 页（试卷A）20 -20 年 第 学期 剑桥商务英语期末考试试卷 班级： 姓名： 学号： 题号 I II IIIIV 总分得分. Fill in the blanks with the proper expression from A to J according to the context. (10 points)1. A: Can you tell me how to get to the White Swan restaurant?B: Sure. Keep straight on this road and turn left. _.A: Thank you.2. A: Can you tell me _?B: Very nice rooms. They have balconies and bathrooms. They are on the sixth floor overlooking the city.3. A: _?B: Yes. Id like a cup of coffee, if weve got time.4. A: _?B: Yes, certainly. These are starters, and these are main courses and these are desserts.5. A: Hello, I think _.B: Oh dear, what seems to be the problem?6. A: Mr. Brown, _?B: In my own case, I think there should be flexible time management. It is efficient.7. A: Miss Castle, I think you may have forgotten to send us the invoice for last order.B: Really, let me check- Oh, dear! I am sorry. _. Ill send them at once.A: Its perfectly all right.8. A: Miss Jones, _?B: I have a good relationship with my present employers. But I feel that my prospects are limited there and that there would be more scope for my talents with a larger company.9. A: Excuse me, _.B: Certainly. You can take the number 89 bus, and get off at the fifth stop. Then walk about 100 meters. A: Thank you.10. A: Sarah, what do you think of the next years sales campaign in Canada?B: Well, there is a chance that it will succeed. _.A Can you help me with the menu?B Its my fault.C May be or may not, its hard to tell.第 2 页共 8 页D There may have been some misunderstandings about our last order.E What kind of rooms are the double rooms.F What are your views on this?G Which bus should I take to get to the Hilton Hotel?H Would you like to have a drink before we leave for the city?I Why youd like to leave your present company and join us?J You cant miss it. Fill in the blanks with the correct meaning of the conceptions and the abbreviations. (10 points)11. Four Ps of The Marketing Mix: _, _,_,_.12. Four Stages of Promotion (AIDA): _,_,_,_. 13. S.W.O.T stands for:_,_,_,_.14. The USP stands for: _.15. CIF is the abbreviation of _. Reading comprehension.(35 points)Part 1: Fast reading. Look at the statements below and the information about job advertisements in the square. Which job (A, B, C, D) does each statement 16 -20 refer to? You need to use some of these letters more than once.16. Experience in advertising would be helpful in this job.17. This job would probably suit somebody who has worked in the purchasing department of a large chain of stores.18. Three years experience would not be enough for this job.19. For this job it would be useful if you have studied how to carry out surveys into consumer attitudes.20. In this job you would take charge of a product which has been on the market for many years.Product managerThis company has at present about 30% of the market and a remover of more than 500 million. The person appointed will have responsibility for a long-established product which is a household name. Experience in the insurance market is necessary, and a background in accountancy would be helpful.A B Group Product ManagerThis is a rare opportunity to work at a senior level for a market leader in the food industry, located in the north of the country. The person appointed will report directly to the Marketing Director and take full responsibility, for a turnover in excess of 80 million and a team of three managers. Applicants need to have a minimum of five years experience in product management. A market research qualification would be an advantage.第 3 页共 8 页Management TraineesFor this exciting position in the leisure industry we are seeking management trainees to develop excellent buying skills. Possibly a new graduate, the successful applicant may have experience with a big national retailer, but must certainly possess excellent negotiation and communication skills.C D Marketing ExecutiveThis important position has recently been created by one of the countrys leading clothes manufacturers. It is an outstanding opportunity for a graduate with two years experience in design or magazine publishing. The successful candidate will be given responsibility for a major, recently lunched brand. It would be an advantage to have experience of promotional activities. Excellent fringe benefits on offer.Part 2: Comprehensive reading. Read the article below about recruiting and managing staff, and choose the best answer to the question from A,B,C and D.As a manager in the service industry sector, Ive looked at hundreds of CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicants employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why theyve applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.Its always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that and will want to stay. Thats why, when youve taken staff on, the next thing is getting the best out of them.第 4 页共 8 页My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as youd like to be treated yourself. As soon as I took over the business, I talk to everybody individually, and looked for ways to make sure their particular skills benefited the company.I didnt have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didnt agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were the key to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesnt pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.21. What fact does the writer hope to learn from applicants CVs?A That they have experience of many different jobs.B That their careers developed steadily.C The opinion their employers had of them.D Whether they are married or single.22. The writer says the application form is useful because it A reveals something of the applicants character.B gives information about the applicants family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.23. According to the writer, why are CVs and application forms so important?A Interviewing people is an expensive process.B They indicate whether applicants really want the job.C They indicate whether applicants are efficient or not.D Employing the wrong people can be disastrous.24. The writer believes profit-sharing is a good idea becauseA it encourages a competitive spiritB everyone earns the same salary.C everyone shares the same aim.D it creates job satisfaction.25. Which would make the best title for this text?A Profit-sharing as motivation.B How I turned a business round.C People the key to business success.D The importance of well-presented CV.第 5 页共 8 页Part 3: Read the article and choose the best word to fill in the gap.Dear Mr. Ratanara,Re: Removal of business equipment from Singapore to Hong KongThank you for your telephone enquiry. I am 26._ to provide you with the quotation that you requested. 27._ addition to this, I am including further details of our service. The price is 28._ on the items that you mentioned in your phone call and who ask us to transport goods at around the same time. I am sure you will appreciate that if will, of course, vary if you decide to add extra items or 29._some.In order to keep the cost as low as 30._, we will move your equipment when it is most convenient for us. We will try to 31._ your move with those of other clients we were to make a special trip just for your equipment, but the cost would be much 32._. This means that 33._ you requested a move on 23, June, 34._ Singapore and Hong Kong, and we would 35._ to be able to this precise date may not be possible. However, we regularly transport goods move your equipment within two or three days of your requested date.The 36._ does not include packing. I understand that you prefer to Dave Ring37._ out your own packing since 38._ of your equipment is quite I hope that these initial details meet with your 39._, and ask that you do not hesitate to 40._ us if you require any further advice.Yours sincerely,Transport Manager26. A sending B communicating C writing D working27. A In B With C On D By28. A built B created C based D made29. A decrease B prevent C omit D reduce30. A realistic B possible C probable D desired31. A associate B gather C mix D combine32. A appreciated B higher C heavier D superior33. A still B even C despite D although34. A among B beside C between D along35. A forecast B think C choose D expect36. A guess B value C estimate D judgment37. A end B carry C bring D take38. A part B section C piece D bit39. A kindness B approval C permission D allowance40. A dial B connect C reach D contact. Translation . (20 points)Part 1: translate the following sentences into Chinese.41. Wed like to inform you that our counter sample will be sent to you by DHL(特快专递) by the end of this week and please confirm it ASAP so that we can start our m