设计管理中的价值创新与战略制定.doc

设计管理中的价值创新与战略制定abstract: this article aims to explore the value of innovation in the design management and strategy of value innovation mode. the core indicator of the value of innovation is cost reduction and differentiation. value innovation strategy model provides a new perspective to the managers. by drawing on and analysing the strategic layout diagram, this article provides a systematic analytical framework and research methods for how to develop the strategies of value innovation.key words: value innovation；strategy formulation；strategic layout diagram；value curveclc: f272.3document code：aarticle id：the principle of design management1.1 the contents of the design managementearly definition of design management can be grouped into two levels. first, the definition based on the designer point of view; second, the definition based on the manager level.from the point of view, emphasis on design, the earliest definition of the design management produced since 1966 by british michael farry. he believes “design management is a feature that defined the design problem, to find the right designer, and as much as possible to enable designers to solve design problems within the established budget.” the tone of these viewpoints is basically built on the “coordinate the work of the designer, design work and product and market policies consistent.” from the point of view, emphasis on management, design management is a new product design for a particular enterprise, as well as auxiliary design work done to promote these products supporting the strategic management and planning. it was viewed as a field of study, a management strategy tools, designers and managers of the functional structure of the integration, to achieve organizational goals and create a viable product. 1the differences of these two views stem from different perspectives as well as “design” and “management” the two words extension. has been in concept and do not have a uniform definition of each argument. but in general, in the connotation description process, all is the design for the kernel, design is integrated into the global framework, including the planning, management, strategic layout, publicity coordination, designed to create the differentiated value, and to further meet our customers material and the spiritual aspirations. with the complexity of market competition, the content of the management level began to highly integrate, product design is no longer a single model of product research and development, but an important strategic component of the enterprise to build its core competitiveness. the new requirements call for the design can not only consider the realization of value in the function and aesthetic, but also to be merged into the global marketing planning promotion strategies of the enterprise. its core is the value of innovation.the principle of design managementfrom the perspective of system theory to explain the existence of basis for design management, if the whole process of the design management as an open system, the various elements are not exist in isolation .on the one hand, the integrity of the system determines the presence form and development space of elements, on the other hand, between the elements and the elements, between elements of the system, between the system and the environment influence each other, weigh the suppression. design and management emphasis on systems analysis, in a variety of conditions, coordinates and deploys the relationship between design elements and elements, in order to realize the optimization of strategic goals. in the