湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修4.ppt

Reading Unit 1 Advertising Unit1 课件描述 本堂课是以听 说 读为主的阅读课 本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文 学生应在阅读本文的基础上掌握说明文的阅读策略 了解说明文由三大部分组成 即 导入主题 支撑主题的细节材料和结论 Advertisements Lead in Waterprotection SalesofCocoCola learnmoreaboutads Brainstorming advertisements what where why how functions attitudes advantages disadvantages Words matching 1 persuade2 welfare3 skilful4 cure5 mental6 trick7 motto8 intelligence atheabilitytolearn understandandthinkaboutsth b goodatdoingsth especiallysth thatneedsabilityortrainingc thegeneralhealth happinessandsafetyofapersonoragroupd makeanillnessorproblemgoawaye ashortsentenceorphrasethattellstheaimsandbeliefsofapersonoragroupf relatedtothethoughtsandthemindg sth donetofoolsomeoneelse orasajokeh makesomeonedosth bygivingthemgoodreasons h c d f e a Beforereading b g Fast reading 1Whatdoadvertisementsencouragepeopletodo 2WhatdoesPSAsstandfor 3WhatarePSAsmeanttodo Tobuyaproductorserviceorbelieveinanidea Publicserviceadvertisements Toeducatepeopleabouthealth safetyoranyotherissuewhichaffectspublicwelfare Mainideaofeachparagraph Para 1Para 2Para 3Para 4Para 5Para 6 Briefintroductionofads Whatisanad Untrueclaimsaboutproducts Howtoidentify 辨别 anad Publicserviceads Theadviceonads DetailedReading 1 Mostpeoplearenotawareofhowmanyadsarearoundthem 2 Advertisementsarealwaysmeanttopromoteaproductorservice 3 PSAsareonlyfoundinnewspapersandonTV 4 PSAsandcommercialadsusesomeofthesamemethods 5 Commercialadscangiveusvaluableinformationabouthowtoliveourlives 6 AnadwarningpeopleagainstsmokingisanexampleofaPSA FurtherReading notalways notonly PSAs What sthesimilaritiesanddifferencebetweencommercialadvertisementsandpublicserviceadvertisements Post reading Consolidation similarities billboards newspapers magazines theInternet radio television useattractiveandoriginalimagesandcreativelanguage differences topromoteaproductorservice toeducatepeople charged freeofcharge no yes commercials Advertisements PSAs promote charged tricks examples educate freeofcharge believable radio TV images language Readingstrategy readingexpositorywriting 说明文 introductionofsubject supportingdetails conclusion asubject Homework