getting the message教案_第1页
getting the message教案_第2页
getting the message教案_第3页
getting the message教案_第4页
getting the message教案_第5页
已阅读5页,还剩10页未读 继续免费阅读

下载本文档

版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领

文档简介

精品文档2016全新精品资料全新公文范文全程指导写作独家原创1/15GETTINGTHEMESSAGE教案GETTINGTHEMESSAGE教案UNIT5GETTINGTHEMESSAGEBRIEFSTATEMENTSBASEDONTHEUNITWITHTHEDEVELOPMENTOFMARKETECONOMY,ADVERTISEMENTSHAVEBECOMEMOREANDMOREIMPORTANTINOURSOCIETYASWEKNOW,ADSPLAYANIMPORTANTROLEINOURLIFETHEYGIVEUSSOMEINFORMATIONABOUTNEWPRODUCTSHOWEVER,SOMEADSARENOTVERYUSEFULTOPEOPLE,SOMETIMESEVENHARMFULTHEREFORE,ITISWISEFORPEOPLETOMAKESURETHEADSARETELLINGTHETRUTHTHISUNITMAINLYTALKSABOUTADSBYLEARNINGTHISUNIT,WENOTONLYWANTTHESTUDENTSTOLEARNSOMETHINGABOUTADSBUTALSOWANTTOSTIMULATETHESTUDENTSINTERESTINADSOFCOURSE,ITISNECESSARYFORTHESTUDENTSTOMASTERTHEUSEFULPHRASESANDEXPRESSIONSINTHISUNITMEANWHILE,WEALSOREVISEANIMPORTANTELEMENTTHEOBJECTCOMPLEMENTTEACHINGGOALS1TALKABOUTADVERTISINGANDADVERTISEMENTS2PRACTISEMAKINGCOMPLAINTSANDEXPRESSINGEMOTIONS3PRACTISEEXPRESSINGANDEVALUATIONDIFFERENTVIEWS4REVIEWTHEOBJECTCOMPLEMENT5WRITEANADVERTISEMENT精品文档2016全新精品资料全新公文范文全程指导写作独家原创2/15BACKGROUNDINFORMATION1HOWDIDADVERTISINGCOMEABOUTADVERTISINGISAWAYOFINFORMINGPEOPLEOFSOMETHINGTHISCANRANGEFROMTELLINGTHEMOFAPRODUCTFORSALE,ORASERVICE,ORURGINGTHEMTODOSOMETHING,OREVENTOBRINGONESNAMEBEFORETHEPUBLICSOADVERTISINGCAMEOUTQUITENATURALLYANDTOOKMANYFORMSFROMTHEVERYBEGINNINGFOREXAMPLE,THEREISAPAPYRUSDISCOVEREDATTHEBESOFFERINGAREWARDFORARUNAWAYSLAVEITISTHREETHOUSANDYEARSOLDANDITSREALLYANADVERTISEMENTSIGNBOARDSTHATNOTIFIEDPEOPLEOFSERVICESAVAILABLEWEREPLACEDOUTSIDEDOORSINGREECEANDEGYPTAROUND1500BCAFORMOFADVERTISINGWITHTHEINVENTIONOFPRINTING,ADVERTISINGBEGANTOTAKEONNEWFORMSABOUT1477,INLONDON,THEFIRSTPRINTEDADVERTISEMENTINENGLISHANNOUNCEDAPRAYERBOOKSALETHEFIRSTNEWSPAPERADVERTISEMENTAPPEAREDONTHEBACKPAGEOFLONDONNEWSPAPERIN1625ITWASNOTUNTIL1704THATPAIDADVERTISEMENTSWEREPRINTEDINTHEUNITEDSTATESBY1771THEREWERE31NEWSPAPERSINTHECOLONIES,ANDALLOFTHEMCARRIEDADVERTISINGTODAY,OFCOURSE,WEKNOWTHATADVERTISINGISDONENOTONLYINNEWSPAPERS,BUTALSOINMAGAZINES,ONTHERADIO,ANDONTELEVISIONTHEFIRST“COMMERCIALS”APPE精品文档2016全新精品资料全新公文范文全程指导写作独家原创3/15AREDONRADIOABOUT1920COMMERCIALSONTELEVISIONDEVELOPEDMOSTLYAFTERWORLDWARTHEIDEASPREADVERYQUICKLYANDTODAYTHEADVERTISINGTHATISDONEONTVISSOFAMILIARTOALLOFUSTHATMANYPEOPLECANREMEMBERTHECOMMERCIALSEVENBETTERTHANTHESHOWSTHEYSEE2SLOGANSFORADVERTISEMENTSJUSTDOIT只管去做。(耐克运动鞋)FEELTHENEWSPACE感受新境界。(三星电子)INTELLIGENCEEVERYWHERE智慧演绎,无处不在。(摩托罗拉手机)OBEYYOURTHIRST服从你的渴望。(雪碧)ASKFORMORE渴望无限。(百事流行鞋)THENEWDIGITALERA数码新时代。(SONY影碟机)WELEADOTHERSCOPY我们领先,他人仿效。(理光复印机)IMPOSSIBLEMADEPOSSIBLE使不可能变为可能。(佳能打印机)THERELENTLESSPURSUITOFPERFECTION不懈追求完美。(凌志轿车)POETRYINMOTION,DANCINGCLOSETOME动态的诗,向我舞动。(丰田汽车)THECHOICEOFANEWGENERATION新一代的选择。(百事可乐)精品文档2016全新精品资料全新公文范文全程指导写作独家原创4/15NOBUSINESSTOOSMALL,NOPROBLEMTOOBIG没有不做的小生意,没有解决不了的大问题。(IBM公司)TAKETOSHIBA,TAKETHEWORLD拥有东芝,拥有世界。(东芝电子)LETSMAKETHINGSBETTER让我们做得更好。(飞利浦电子)THETASTEISGREAT味道好极了。(雀巢咖啡)GOODTOTHELASTDROP滴滴香浓,意犹未尽。(麦斯威尔咖啡)COMETOWHERETHEFLAVORISMARLBOROCOUNTRY光临风韵之境万宝路世界。(万宝路香烟)TAKETIMETOINDULGE尽情享受吧雀巢冰激凌FLYHIGHER越飞越高。(白沙集团)FUTUREWILLBEBETTER未来会更好。(非常可乐)LOVEISINTHEFAMILY爱在家庭。(梦洁床垫)TOBETRUEFOREVER真诚到永远。(海尔集团)ADVANCEINTOTHENEWCENTURY走进新世界。(红河集团)TIMEALWAYSFOLLOWSME时间因我存在。(罗西尼表)OUTSTANDINGCROSSCOUNTRYPERFORMANCE,PERFECTFEELFORTHEROAD杰出的越野性能,完美的驾乘享受。(北京吉普)精品文档2016全新精品资料全新公文范文全程指导写作独家原创5/15FLYINGCHINASOUTHERNAIRLINES,FLYINGWITHTHEMOSTPERFECTSERVICE选择南方航空,完美服务相伴。(中国南方航空公司)TEACHINGTIMEFIVEPERIODSTHEFIRSTPERIODTEACHINGAIMS1LEARNANDMASTERTHENEWWORDSANDEXPERSSIONSINTHISPERIOD2TALKABOUTADVERTISINGANDADVERTISEMENTSTOIMPROVETHESTUDENTSSPEAKINGABILITY3DOSOMELISTENINGPRACTICETOIMPROVETHESTUDENTSLISTENINGABILITY4PRACTISEMAKINGCOMPLAINTSANDEXPRESSINGEMOTIONSTEACHINGIMPORTANTPOINTS1MASTERTHEFOLLOWINGPHRASESTAKEINTOCONSIDERATIONINCHARGEOFBETOBLAMEFORSTH2IMPROVETHESTUDENTSSPEAKINGABILITYBYTALKINGABOUTADVERTISINGANDADVERTISEMENTSTEACHINGDIFFICULTPOINTS1HELPTHESTUDENTSTOIMPROVETHEIRLISTENINGABILITY精品文档2016全新精品资料全新公文范文全程指导写作独家原创6/152HELPTHESTUDENTSTOEXPRESSEMOTIONSTEACHINGMETHODS1TALKINGMETHODTOIMPROVETHESTUDENTSSPEAKINGABILITY2LISTENINGMETHODTOTRAINTHESTUDENTSLISTENINGABILITY3PAIRWORKORGROUPWORKTOMAKEEVERYSTUDENTTAKEANACTIVEPARTINCLASSTEACHINGAIDS1THEMULTIMEDIA2THEBLACKBOARD3ANEWSPAPERANDAMAGAZINETEACHINGPROCEDURESSTEPGREETINGSGREETTHEWHOLECLASSASUSUALSTEPLEADINANDWARMINGUPSHOWANEWSPAPERTLOOKATTHISNEWSPAPERWHATCANYOUSEESSSOMEADVERTISEMENTSINITSHOWAMAGAZINETYES,THEREARETOOMANYADVERTISEMENTSINTHISNEWSPAPER精品文档2016全新精品资料全新公文范文全程指导写作独家原创7/15NOWLOOKATTHISMAGAZINETHEREAREALSOSOMEADVERTISEMENTSONTHELASTFEWPAGESEVERYWHEREWECANFINDADVERTISEMENTSWHENWEWALKINTHESTREET,WECANSEEALLKINDSOFADVERTISEMENTSINSHOPWINDOWSANDONBOTHSIDESOFTHESTREETSOMEFAMOUSACTORSOFTENAPPEARINTVADVERTISEMENTSDOYOULIKEADVERTISMENTSS1YESTWHYS1ITHINKANADISINFORMATIVEANDCANHELPPEOPLEBUYANDSELLGOODSTGOODWHATABOUTYOU,LINAS2IALSOLIKEADSBECAUSEADSCANWIDENPEOPLESKNOWLEDGEANDMAKEPEOPLEMOREEXPERIENCEDTWELLSITDOWN,PLEASEWHATSYOUROPINION,WANGLINS3IDONTLIKEADSBECAUSETHEONLYPURPOSEOFSOMEADSISTOPERSUADEPEOPLETOBUYTHEIRPOORLYMADEPRODUCTSANDSOMEADSAREEVENHARMFULTYEAHTHEREAREMANYKINDSOFADSSOMEADSAREUSEFULANDTRUTHFULHOWEVER,SOMEADSGIVEALOTOFMISINFORMATIONTHEYARETRYINGTOPERSUADEUSTOBUYTHEIRPOORLYMADEPRODUCTSTHEREFORE,ITSWISEFORUSTOMAKESURETHEADSARETELLINGTHETRUTH精品文档2016全新精品资料全新公文范文全程指导写作独家原创8/15SHOWANADONTHESCREENTLOOKATTHEPICTUREONTHESCREENWHATCANYOUSEESSALITTLEGIRLHOLDINGACANOFPEPSITYESTHISISANADABOUTPEPSITHELOVELYGIRLONTHEADWILLDRAWCHILDRENSATTENTIONSHOWTHESLOGANUNDERTHEADTHECHOICEOFANEWGENERATIONTTHISSLOGANISUSEDTODESCRIBETHISAD,WHICHSHOWSTHATTHENEWGENERATIONALLLIKEPEPSIBESTWHATDOYOUTHINKITISTRYINGTOPERSUADEUSTOBUYSSITSTRYINGTOPERSUADEUSTOBUYAKINDOFDRINKPEPSITYEAHSHOWANOTHERADONTHESCREENTNOWLOOKATTHISADWHATISITTRYINGTOPERSUADEPEOPLETOBUYSSAKINDOFSHAMPOOTYESHOWISITTRYINGTODOSOASTUDENTSTANDSUPTOANSWERTHISQUESTIONSWECANSEETHEFUNCTIONANDEFFECTOFTHISKINDOFSHAMPOOONTHEADTHEADTELLSTHETRUTHTHATYOURHAIRWILLBEMORESOFTA精品文档2016全新精品资料全新公文范文全程指导写作独家原创9/15NDMORESMOOTHAFTERYOUWASHYOURHAIRWITHITTYEAHHOWISTHEINFORMATIONCONVEYEDSBYTHEWORDS“MORESOFTANDMORESMOOTHFEEL,MOREFINEANDMORESMOOTHCARE,”PRINTEDINTHISADTGOODITHINKYOUVELEARNTSOMETHINGABOUTADSFROMTHETWOADSWEVEJUSTTALKEDABOUTNOWDISSCUSSTHEQUESTIONONTHESCREENSHOWTHEQUESTIONONTHESCREENWHATKINDOFWORDSDOYOUTHINKYOUWOULDNEEDTOTALKABOUTADVERTISINGANDADVERTISEMENTSGIVETHESTUDENTSTWOMINUTESTODISCUSSITTHENCOLLECTTHEWORDSANDWRITETHEMONTHEBLACKBOARDTWHODLIKETOTELLMEWHATWORDSYOUWOULDNEEDTOTALKABOUTADVERTISINGANDADVERTISEMENTSSIDLIKETOHAVEATRY,TRUTHFUL,MISINFORMATION,MISLEAD,PERSUADEWHILETHESTUDENTSAREANSWERING,TEACHERCANWRITETHEMONTHEBLACKBOARDBBTRUTHFUL,IMISINFORMATION,MISLEAD,PERSUADE,CUSTOMER,PRODUCER,POSITIVE,NEGATIVE,PERSUASIVE,INFORMATIVE,SUBJECTIVE,OBJECTIVESTEPLISTENING精品文档2016全新精品资料全新公文范文全程指导写作独家原创10/15SHOWTHEPICTURESONTHESCREENTWITHTHEDEVELOPMENTOFSCIENCEANDTECHNOLOGY,COMPUTERSAREUSEDMOREANDMOREINOURLIFETHELAPTOPCOMPUTERINMOREPOPULARANDMORECONVENIENTLOOKATTHEPICTURESONTHESCREENTHEREAREMANYKINDSOFLAPTOPCOMPUTERSSUPPOSEYOURMOTHERISTHINKINGABOUTBUYINGALAPTOPCOMPUTERBUTSHEISNOTSUREWHICHBRANDSHEWOULDBUY,SOSHEHASASKEDYOUTOLISTENTOADSFROMDIFFERENTCOMPANIESFROMTHEIMFORMATIONYOUHEAR,SHEWILLDECIDEWHICHBRANDSHEWOULDCHOOSEWHATINFORMATIONDOYOUTHINKADSCANGIVEYOUSTHEFUNCTIONOFALAPTOPCOMPUTERSWEIGHTANDSIZESREASONSWHYYOUSHOULDCHOOSETHISCOMPUTERSPRICETGOODYOUCANGETALLKINDSOFINFORMATIONNOWOPENYOURBOOKSATPAGE38LOOKATEXERCISE1INLISTENINGPARTTICKTHEITEMSONTHELISTBELOWYOUTHINKWILLBEINCLUDEDINTHEADS,THENLISTTHEINFORMATIONINTHEORDEROFIMPORTANCEWRITE“1”NEXTTOTHEMOSTIMPORTANTINFORMATION,“2”NEXTTOTHES精品文档2016全新精品资料全新公文范文全程指导写作独家原创11/15ECONDMOSTIMPORTANTANDSOONWHENTHESTUDENTSFINISHTHISTASK,TEACHERBEGINSTOPLAYTHETAPETNOW,WEAREGOINGTOLISTENTOSOMEADSINPART1PLEASEMAKENOTESOFWHATYOUHEARWHILELISTENINGTHENCOMPAREWITHYOURPARTNERATLASTCHECKYOURANSWERSTOQUESTION1AREYOUCLEARSSYESTOKLETSBEGINAFTERFINISHINGEXERCISE2,DEALWITHEXERCISE3TOKWORKWITHYOURPARTNERANDMAKEALISTOFTHINGSYOUTHINKAREIMPORTANTTOTAKEINTOCONSIDERATIONWHENBUYINGALAPTOPCOMPUTERTEACHERWRITESTHEPHRASETAKEINTOCONSIDERATIONONTHEBLACKBOARDANDEXPLAINSITTOTHESTUDENTSTHENTEACHERGIVESTHESTUDENTSTWOMINUTESTODISCUSSTOKLETSLISTENTOPART2WEAREGOINGTOLISTENTOSOMEADVICEFROMANEXPERTTHENCOMPAREYOURLISTWITHWHATTHEEXPERTSAIDTEACHERPLAYSTHETAPEFORTHESTUDENTSTOLISTENTOANDGETSTHESTUDENTSTOFINISHEXERCISE3精品文档2016全新精品资料全新公文范文全程指导写作独家原创12/15TNOWUSEYOURANSWERSFROMPART1ANDYOURNOTESFROMPART2TOWRITEASHORTNOTETOYOURMOTHERTELLHERWHICHBRANDYOUTHINKSHESHOULDCHOOSEANDWHYATTHESAMETIME,YOUCANGIVEHERSOMEUSEFULGENERALADVICETOHELPHERMAKEHERDECISIONSTEPSPEAKINGTNOWLOOKATTHESPEAKINGPARTONPAGE39HEREARESEVERALREADERS,WHOHAVEWRITTENTOTHELOCALNEWSPAPERCOMPLAININGABOUTITSADVERTISEMENTSANDANEDITOR,WHOISINCHARGEOFTHENEWSPAPERSADVERTISEMENTSECTIONTEACHERWRITESTHEPHRASE“INCHARGEOF”ONTHEBLACKBOARDANDEXPLAINSITTOTHESTUDENTSFIRSTFINISHTHEROLECARDTHENPREPAREAMEETINGBETWEENCONCERNEDREADERSANDTHEEDITORWORKINGROUPSONEOFYOUACTSASTHEEDITOR,THEOTHERSACTASTHEREADERSBEFOREYOUSTART,ILLEXPLAINAPHRASETOYOUWRITETHEPHRASEBETOBLAMEFORSTHONTHEBLACKBOARDANDEXPLAINITTOTHESTUDENTSTHENTEACHERPUTSTHESTUDENTSINGROUPSOFFIVEANDGETSTHEMTOPREPAREFORAFEWMINUTESATTHEEND,TEACHERASKSONEORTWOGROUPSTOREPORTTHEIRWORKTOTHERESTOFTHECLASSASAMPLEDIALOGUE精品文档2016全新精品资料全新公文范文全程指导写作独家原创13/15EDITORNOW,EVERYBODYISHEREIHAVERECENTLYRECEIVEDSOMELETTERSCOMPLAININGABOUTTHEADSWHODLIKETOBETHEFIRSTTOTELLMEYOURPROBLEMSABOUTTHEPRODUCTYOUBOUGHTREADERATHEADSINYOURNEWSPAPERSAYTHATHE/SHEWILLLOSEWEIGHTIFONEUSESTHEPRODUCTS,BUTAFTERITRIEDTHEM,THEYDIDNTWORKONMEIDIDNTLOSEANYWEIGHTEDITOROH,IMSORRYTOHEARTHATMAYBEYOUDIDNTUSETHEMACCORDINGTOTHEINSTRUCTIONSORYOUSHOULDCONTINUETRYINGTHEMIFTHEYDONTHAVEANYEFFECTONYOU,YOUCANCONTACTWITHUSWELLFINDOUTTHETRUTHANDHELPYOUTOMAKEUPFORYOURLOSSREADERBIAMVERYUPSETBECAUSEIHAVEJUSTLOSTALOTOFMONEYAFTERANSWERINGANADINYOURNEWSPAPERTHEADWASFULLOFLIESITHINKTHATYOURNEWSPAPERSHOULDBERESPONSIBLEANDHELPMEGETMONEYBACKEDITOROH,REALLYTHATMUSTHAVEBEENCAUSEDBYOURCARELESSNESSWEDIDNTTELLIFWHATTHEADSSAIDWASTRUEORFALSEBEFOREWEPRINTEDTHEADSITISOURFAULTAFTERWARDSWELLHELPYOUGETYOURMONEYBACKREADERDMANYSTUDENTSINOURSCHOOLEATTOOMUCHJUNKFOODITHINKTHENEWSPAPERISTOBLAMEFORTHISBECAUSETHEREARETOOMANYOFSUCHADSABOU

温馨提示

  • 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
  • 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
  • 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
  • 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
  • 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
  • 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
  • 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。

评论

0/150

提交评论