企业策划案范文.doc

企业策划案范文 创业计划网上综合商社(英文样本)1.0Bu si n essessen tials（概要）This business plan aims toset up pany.First,we willbegin with.。 Then,we willextend to.。 The businesskey pointis tore mend foreign panies(or plants)and theirproducts aswell.Thus,we willm akeit atrade gatewaywhere domestic panies canget thefirst-hand information ofoverseas markets afterChina entersthe WTO.Then,we willdevelop itinto atrade passagewaythrough whichforeign merchants cantrade withChinese panies.Finally,we willm akeit aworld-wide interactivetrade gateway website.2.0Brief int rodu ction to t h isw ebsite2.1Background/History3.0Products/Services3.1Business pattern（样品）1)Com mission ofa closeddeal;（会员制）2)Advertism entin e;（广告收入）3)Payed information.3.2Website positioning（定位）3.3Benefit that the customers get4.0Market analysi s4.1Scale4.2Developm ent4.3Potential customers4.4Market developmentstrategies4.4.1Website Promotion4.2.2Advertising promotion1.Advertising onprofessional magazines;2.Advertising throughtraditional media;3.Advertising ongatewaywebsite(portal);4.4.3Personal selling4.4.4After-sales service5.0Com petit ionan alysis5.1Current petition5.2Substitution/Service5.3SWOT analysisSWOT分析表SWOT分析即强弱机危综合分析法，是一种企业竞争态势分析方法，是市场营销的基础分析方法之一，通过评价企业的优势(Strengths)、劣势(Weaknesses)、竞争市场上的机会(Opportunities)和威胁(Threats)，用以在制定企业的发展战略前对企业进行深入全面的分析以及竞争优势的定位。 5.4Com petitiveadvantages竞争优势5.5Entrance barriers6.0I mplem ent ation ofthe businessplan6.1Strategy（战略）6.2Alliance（联盟）6.3Business implem entationschedule6.3.1Early stage:6.3.2Growth stage:6.3.3Mature（成熟）stage:7.0Man agem entteam7.1Founder(CEO)7.2Other managem entpersonnel7.3Staffing plan7.4Position vacant8.0Fund requirement8.1The amount ofsum8.2Evaluation andexplanation8.3Fund utilization9.0Fin ancial analysis Im portanthypothesis（假设）:1.I nter industry developscontinuously（连续不断的）;2.There areno seriouspolitical eventsor warbreaking outwhich willhinder Interindustrys development;3.There areno suddenchanges inthe macro-econom iircum stances.（宏观经济环境）General hypothesis（假设）:1.I ne taxrate remains at33%;2.The interestrate ism aintained（保持）at thepresent level.9.1Estim atedgains andlosses9.2Cash flow-公益monweal；welfare；public interest；publicinterest monweal?英语新词汇与常用词汇的翻译(C4).monsensible常识的monweal公益Commonwealth ofNations英联邦.?welfare主题航海及海运专业术语W (8).weldtimer电焊程序装置welfare平安；公益welfare平安公益.?public interest過恰當的制度安排，足以引導自利的行為來促成公益（public interest）的實現。 ?publicinterest能源动力行业英语第3726页.publichealth公共卫生publicinterest公益publicinternationallaw国际公法.-公益活动public benefit activities；socially usefulactivity；Public Welfarre；Public ServiceActivities public benefitactivities?主题新词翻译（G）.公益广告public-interest ad公益活动publicbenefitactivities公益林public welfareforest.?socially usefulactivity心理学词汇接龙.socially supportiveenvironment社会支持环境socially usefulactivity公益活动socialparison theory社会比较学社会比较学.?Public Welfarre戏剧词汇.景观scenic公益活动Publ