商务策划书写作格式范例.doc

商务策划书写作格式范例4. Marketing Strategy:4.1PricePalace restaurant aimed at the United States white-collar workers so the price will at the market but at the beginning in order to enter the Chinese restaurant market rapidly it will be a penetration price. 4.2PromotionPalace restaurant will have advertising campaign. We will advertise in newspapers, magazines and on television, websites. The restaurant will have a sales promotion like in the first open week every customer will have a 20% discount. Try to gain favorable publicity and minimize negative publicity for the restaurant. 4.3DistributionPalace restaurant sell organic food dishes so it need to buy organic food from some farm near San Francisco to decrease the physical distribution fee. Besides, the restaurant will find a fixed and lasting cooperation to the farmers. Thus, farmers may give a discount to the restaurant which also can cut the cost.4.4Product/ServiceWe are ready for operation of upscale restaurants, so we need to have some American cultural traits, such as focus on the service and environment as well as on the food for some improvement etc. Palace restaurant sell organic food dishes, although organic food is expensive but quality is guaranteed and organic food dishes are good for peoples health. This restaurant looks like the summer palace in Beijing which will provide an elegant and unique environment and attentive service.5. Operational Issues:Palace restaurant is a traditional Chinese diet culture restaurant, located in San Franciscos China Town. Tourism, the citys largest private-sector employer, is the backbone of the San Francisco economy. Thus I think the location will bring lots of benefits. Not only local people will come to the restaurant, but also some people who are travel and China Town is one of the tourist spot. This restaurant looks like the summer palace in Beijing which will provide an elegant and unique environment and attentive service. In this restaurant customers can enjoy a variety of Chinese food with different but fantastic and mouthwatering flavor. The farmers will supply the organic material which is fresh and health. We also will pay attention to hygiene standards.For example, the U.S. Food and Drug Administration will be sent to the central kitchen management supervision.Once in a non-refrigerated food status 4 hours should be drained, packaging and transport links can not be errors.6. Human Resources Requirement:Advertised for 3 cooks, 5 waters, 1 cashier. Make an interview with the applicants. The cook can make traditional Chinese food. But it also welcome if he can create some dishes with American taste which will adored by American. The waters need to provide comprehensive,fast,accurateservice. Besides they also need to wear traditional costume and wear smile on their faces. The cashier needs to Familiar with the cash register operations and proficient inthe checkoutequipment operating skills.The staff may also have some training and development lessons so that they can performance better and have high turnovers. If the profit of the restaurant is good, they will have bonuses and higher wages. 7. Financial Projections:The opening expenses may 300000 dollar. We can apply for loans from banks.7.1 Income statementAs a minimum, the statement of comprehensive income shall include lineitems that present the following amounts for the period:7.1.1 revenue;7.1.2 finance costs;7.1.3share of the profit or loss of associates and joint ventures accounted for using the equity method;7.1.4tax expense;*7.1.5 a single amount comprising the total of:7.1.6 the post-tax profit or loss of discontinued operations and (ii) the post-tax gain or loss recognized on the measurement to fair value less costs to sell or on the disposal of the assets or disposal group(s) constituting the discontinued operation;7.1.7 profit or loss;7.1.8 each component of other comprehensive income classified by nature;7.1.9 share of the other comprehensive income of associates and joint ventures accounted for using the equity method; 7.1.10 total comprehensive income7.2 Balance sheet7.3 Statement of cash flows. Cash inflows: restaurant income Cash outflows: salary, the procurement of goods, utility bills, rent .8. SummaryAcknowledgements致谢词单独成页，是论文作者本人对其论文（设计）指导老师及其他有关人员表示感谢的文字。此处所提供的内容形式仅供参考，不应照抄。First and foremost, I would like to express my heartfelt gratitude to my supervisor, Professor X, both for his intellectual guidance and for his warm and constant encouragement during the process of writing this thesis. With patience and prudence, he labored through drafts of this thesis and pointed out defects in my theorizing. Therefore, I owe all the merits in this thesis, if any, to him, though I am fully aware that the thesis might still contain some mistakes, for which I bear the whole responsibility.I am also very grateful for the opportunity to study class under my American teacher Katie Howard and Prof. So-and-so, teacher of Methodology. Meanwhile, I want to thank the College Library from which I got enough useful information, with the help of which I finished my paper.Last but not the least, big thanks go to all my classmates who gave me lots of helpful suggestions in eventually finishing this thesis.致谢内容，Times New Roman 小四号字体，首页缩进2字符（或4个英文字母），1.5倍行距。Bibliography参考文献部分单独成页，Times New Roman 四号字体加粗居中。Gundykunst, W. & Kin, Y. Communicating with StrangersAn Approach to Intercultural Communication M. New York: The McGraw-Hill Companies, 1997.Hornby, A. S. & Cowie, A. P. Oxford Advanced Learners Dictionary of Current English (Fourth Edition 1989) M. Beijing: The Commercial Press / Oxford University Press, 1997.Lightbown, P. Great Expectations: Second-Language Acquisition Research and Classroom Teaching J. Applied Linguistics, 1985, (6).Newmark, P. A Textbook of Translation (I) M. London: Prentice Hall (UK) Ltd., 1988.邓炎昌，刘润清语言与文化 M北京：外语教学与研究出版社，1989冯庆华实用翻译教程 M上海：上海外语教育出版社，1997黄海翔小议成语汉译英的形象处理 J大学英语，1999（1） 贾玉新跨文化交际学 M上海：上海外语教育出版社，1997宋志平语用翻译与习语误译分析 J外语与外语教学，1998（7）参考文献内容Times New Roman 小四号，每一篇文献除首行顶格外，其他行均缩2字符（4个英文字母，1.5倍行距。具体格式要求见下说明）参考文献的格式说明：1. 英文文献在前，中文文献在后，均按照字母顺序排列，不加序号。2. 参考文献的基本格式为：作者姓名书名出版地：出版社，出版年3. 中英文参考文献类型以单字母标识（外加方括号）。专著为M,论文集为C,论文集中析出文献为A,报纸文章为N,期刊文章为J,学位文章为D,研究报告为R,标识不明文献为Z.4. 英文参考文献格式：一人撰写的著作：作家的姓在前，名在后Swell, Arthur. Katherine Mansfield-A Critical Essay C.New Zealand: Unicorn Press, 1936.两人撰写的著作：其中第二位作家姓名不用颠倒，即第二位作家的名在前，姓在后Leech, G. and M. Short. Style in Fiction: A Linguistic Introduction to English Fictional Prose Foreign Language M. Beijing: Foreign Language Teaching and Research Press, 2001.三人及以上撰写的著作：只需写出第一位作家姓名，其余用et al.表示Chiu,Aman et al. Dictionary of Contemporary English Z,2nd ed. Shanghai: The Commercial Press, 1998.选集：主编用ed.表示Warnar, Alan, ed. Advanced English Z. Shanghai: Fudan University Press. 2002.译著：翻译用Trans.表示Flaubert, Gudtave. Madame Bovary Z. Trans. Gerard Hopkins. New York: Dell Publishing Company, Inc.,1959.多人合著选集中的一篇文章Halliday, Michael. Linguistic Function and Literary Style: an Inquiry into the Language of William Goldings The Inheritors A, S. Chatman, ed. Literary Style: A Symposium C. Oxford: Oxford University Press, 1971.作家论文集中的一篇论文Woolf, Virginia. A Terribly Sensitive Mind A, The Essays of Virginia Woolf C, Vol.4. London: The Hogarth Press,